TL;DR
Meta ads generative AI tools help brands create high-quality video ads quickly and cost-effectively.
These tools offer speed, cost reduction, continuous optimization, and improved performance.
Key tools for Meta video ads include AI Copywriter, ChatGPT, Murf.ai, Pictory, and Synthesia.
Meta’s generative AI features drive higher click-through rates (CTR) and conversion rates.
Video is now the dominant form of content on Meta platforms, with 60% of users spending time watching videos on Facebook and Instagram. As this trend continues, brands must create engaging video ads faster and more efficiently.
Meta ads generative ai tools are a game-changer for marketers, helping them produce high-quality video ads quickly and cost-effectively. These AI-driven tools allow businesses to target the right audience with personalized messages, driving better engagement and improving return on ad spend.
In this blog, you’ll learn what generative AI tools are and how they work for Meta advertising.
What Are Generative AI Tools & Their Benefits for Meta Ads
Generative AI uses artificial intelligence to create new content like text, images, and videos automatically. Instead of analyzing data, these tools generate original creative assets that help marketers work faster and smarter.
Regarding Meta advertising, generative AI tools can handle many tasks, from writing ad copy and producing voiceovers to creating and editing videos. This means brands can keep up with the high demand for fresh video content on platforms like Facebook and Instagram.
The benefits are clear:
Speed: Generate concepts and creatives much faster than traditional methods.
Cost-Effective: Reduce the need for large creative teams or expensive production.
Personalization: Create ads tailored to specific audiences using AI-driven insights.
Better Performance: Continuous optimization through AI helps improve ad results and return on investment.
Using generative AI tools for Meta ads helps brands stay competitive and deliver more engaging content to their audiences.
Knowing which tools can support each step of the video ad creation process is important to do this effectively.
Top 10 Generative AI Tools for Video Advertising on Meta
Creating effective video ads on Meta requires tools that support each step, from concept to final edits. Generative AI tools help brands work faster, stay creative, and deliver advertisements that connect with their audience.
Here are five key tools to consider:
1. AI Copywriter
AI Copywriter specializes in creating tailored ad copy for different audience awareness levels. This is crucial for meta video ads, where messaging must align with viewers' stages of the buying journey.
The AI Copywriter works by analyzing your product details, audience data, and marketing goals to generate various types of copy, including:
Headlines: Grabs attention quickly, critical for Meta’s fast-scrolling feeds, where you have seconds to hook viewers.
Subheadlines: Builds interest by adding context and encouraging viewers to keep watching.
Body Copy: Explains your product’s benefits clearly and persuasively without overwhelming the viewer.
Engagement Hooks: Phrases designed to prompt viewers to act, whether clicking, commenting, or buying.
It also tailors copy for different audience awareness levels:
Unaware: Creates curiosity and introduces the problem your product solves.
Problem Aware: Highlights pain points and suggests solutions.
Solution Aware: Shows why your product is the right choice.
Product Aware: Focuses on features and benefits.
Most Aware: Encourages final conversion with clear calls to action.
Using the AI Copywriter means faster copy production with better targeting, helping your video ads perform at their best on Meta platforms.
Try AI Copywriter today to boost your Meta ad engagement and conversions!
2. ChatGPT
ChatGPT helps marketers develop video ad ideas and scripts quickly. It understands your product and audience, then generates engaging storylines that fit Meta’s video formats. This lets you jumpstart your creative process without wasting time.
Quickly brainstorm fresh video concepts tailored to your target audience on Facebook and Instagram.
Write clear, concise scripts that hold viewers’ attention within the first few seconds, key for Meta’s fast-scrolling environment.
3. Murf.ai
Voiceovers bring your video ads to life, adding personality and clarity. Murf.ai creates realistic AI-generated voices that fit your brand tone, making your Meta video ads more relatable and professional without the cost or time of recording with voice actors.
Offers a variety of natural voices with options to adjust pitch, speed, and tone to match the style of your Meta video ad campaign.
Quickly syncs voiceovers with visuals, helping you produce polished videos on Facebook and Instagram feeds that hold viewers’ attention.
4. Pictory
Pictory helps you turn scripts or blog content into engaging video ads optimized for Meta platforms. It automates video assembly, matching your script to relevant visuals and adding captions to improve accessibility and engagement.
It automatically selects stock footage and images that fit your brand and ad message, speeding up video creation for quick meta ad rollouts.
Adds captions and text overlays to ensure your message is clear even with sound off, a critical factor for video ads on Facebook and Instagram.
5. Runway ML
Runway ML enhances your video ads with advanced AI editing features to make your content stand out on Meta. It simplifies complex edits and adds creative effects that boost viewer interest.
Easily remove or replace backgrounds to create clean, on-brand visuals without expensive setups, perfect for dynamic Meta video ads.
Apply automated enhancements and effects that improve video quality, making your ads sharper and more eye-catching in crowded social feeds.
6. Synthesia
Synthesia creates studio-quality videos with lifelike AI avatars that speak your script. This makes it easy to produce engaging presenter-led ads on Meta without costly filming or actors.
Pick from 230+ avatars or design a custom one that matches your brand personality and tone.
Supports over 140 languages with automatic viewer language detection, helping you localize ads for global Meta audiences.
7. Hailuo
Hailuo lets you upload a photo to generate video scenes featuring the same character, ensuring visual continuity across your Meta video ads. This is great for storytelling or campaign series.
Keep brand visuals consistent by using the same character across multiple short clips and scenes.
Produces smooth camera movements and scene compositions, perfect for dynamic Facebook and Instagram ads.
8. Kling
Kling offers detailed motion control and responsive animations, allowing you to add realistic character actions and natural movements in your Meta video ads. It’s ideal for advertisers wanting more creative precision.
Animate specific movements like blinking, walking, or gestures that react accurately to your prompts.
Outputs HD quality videos, ensuring your ads look sharp and professional on Meta platforms.
9. Pollo AI
Pollo AI combines access to multiple video AI models with robust post-production features. This all-in-one tool lets you create, refine, and polish your Meta video ads efficiently.
Experiment with models like Kling and Runway, then apply face swaps, lip sync, or upscale videos within one platform.
Streamlines workflows by reducing app-switching and offers powerful editing options for better final results.
10. LTX Studio
LTX Studio focuses on storytelling structure by helping you script, break down scenes, and control camera angles and transitions. It’s perfect for brands that want clear narratives in their Meta ads.
Organize your video into scenes with defined timing and shot plans, making complex ads easier to produce.
Allows marketers to visually draft story flows without needing advanced video editing skills or high-end visuals.
As generative AI tools evolve, Meta is rolling out powerful new features designed to make video ad creation faster and more effective than ever.
New Generative AI Tools by Meta
Meta is bringing generative AI to video advertising on its platforms. Over 1 million advertisers use at least one of these AI-powered ad creative tools every month, generating over 15 million ads monthly.
Campaigns that leverage Meta’s generative AI features see an 11% higher click-through rate and a 7.6% increase in conversions compared to those that don’t, proving that AI drives real results.
Meta continues to build on this momentum by adding new capabilities to help advertisers create more personalized and engaging ads. Recent updates include:
Image and video expansion: Tools like Video Expansion allow marketers to seamlessly adjust video aspect ratios by generating unseen pixels, creating more immersive and native experiences on Facebook and Instagram feeds.
Image Animation for Instagram Reels: This feature lets advertisers turn a single static image into a dynamic video, providing new creative options even without existing video assets.
Together, these generative AI tools help businesses overcome resource limits, stay ahead of trends, and deliver video ads that perform better and engage viewers more effectively on Meta’s platforms.
Conclusion
Generative AI is transforming video advertising by making it faster, smarter, and more affordable to create engaging content. As this technology advances, it will only become more essential for brands looking to stand out on platforms like Meta.
For many businesses, using generative AI effectively for advertising can be challenging without deep technical knowledge, and building an in-house team to handle it is often costly and time-consuming.
This is why brands are partnering with AI-powered agencies like GoMarble. They combine expert marketers with cutting-edge AI to deliver cost-effective, high-impact ads tailored to your brand’s needs.
FAQs
Q1. How can meta ads generative AI tools improve video ads on Meta platforms?
A1. Meta ads generative ai tools simplify the ad creation process by automating tasks like scriptwriting, video production, and voiceovers. This results in faster ad production, cost savings, and the ability to scale creative output efficiently.
Q2. What are the best meta ads generative AI tools for creating video ads?
A2. Tools like AI Copywriter, ChatGPT for scriptwriting, Murf.ai for voiceovers, Pictory for video assembly, and Synthesia for AI-generated avatars are key to creating engaging and effective meta ads generative AI video content.
Q3. How does Meta Ads generative AI boost the performance of video ads?
A3. Meta ads generative AI tools improve targeting and personalization, leading to more relevant ads for users. These improvements translate into higher click-through rates and increased conversions, enhancing overall ad performance on Meta platforms.
Q4. What new generative AI features has Meta introduced for video ads?
A4. Meta has introduced features like Video Expansion and Image Animation for Instagram Reels. These capabilities allow advertisers to create dynamic, immersive video experiences and repurpose static content for more engaging ads using meta ads generative ai.
Q5. Can businesses without technical knowledge use meta ads generative AI tools effectively?
A5. Absolutely! Businesses can partner with AI-powered agencies like GoMarble to harness meta ads generative ai tools. These agencies combine expert marketers with AI-driven creativity, making it easy for businesses to scale their video ad campaigns.