Athletic Greens (AG1) Ads Library
NutritionAthletic Greens (AG1) runs 245 active ads out of 5,452 total creatives across Facebook, Instagram, Messenger, Audience_network, Threads. Top format: Image. Updated 2026-03-15.
Ad Creatives Overview
Ad Format Breakdown
Based on 250 ads from Mar 2 – Mar 13, 2026
Top Athletic Greens (AG1) Ads
How emotional scores work: GoMarble's AI analyzes each ad creative and scores it across 15 emotional dimensions on a 1–10 scale. These scores reflect how strongly an ad's visuals, copy, and tone are designed to trigger each emotional response in viewers. The scores below are averaged across AG1's 250-ad sample.
Emotional Profile: Video vs. Image
| Emotion | What It Measures | Video Ads | Image Ads |
|---|---|---|---|
| Security | Safety, trust, reliability | 6.1/10 | 6.6/10 |
| Competence | Mastery, skill, capability | 5.8/10 | 6.2/10 |
| Empowerment | Feeling capable and in control | 5/10 | 6/10 |
| Nurturance | Care, comfort, warmth | 4.5/10 | 5.3/10 |
| Curiosity | Wonder, desire to know more | 3.6/10 | 5.5/10 |
| Engagement | Interest, attention, involvement | 4/10 | 5.3/10 |
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AG1 Advertising Strategy: A Data-Driven Analysis
Athletic Greens (AG1) has 5,452 tracked ad creatives with 245 currently active across Meta's ad network. Based on a 30-day sample of 250 ads, the format split is 74% image and 26% video. This image-heavy mix varies by landing page: the main conversion page (ctr-m-v2, 108 ads) runs 81% image, while product-specific pages like best-green-powder-offers (22 ads) flip to 64% video, and the Hugh Jackman celebrity page (8 ads) runs 62% video.
AG1's video ads average 26 seconds and feature UGC-style testimonials with distinct hook patterns: personal routines ("There's three morning habits I never skip a workout, coffee and AG one"), celebrity endorsements ("I demand a lot of my body. Im singer, im dancer and an actor"), problem statements ("As a holistic nutritionist, I'm super picky with sleep supplements"), and simplification hooks ("Do less, but do it really well. Fridge AG1 scoop shake drink run"). Transcriptions frequently reference the 75 ingredients and specific health benefits like gut health, energy, and immune support.
AG1 advertises across Facebook, Instagram, Messenger, Audience Network, and Threads. The CTA distribution shows 188 ads using SHOP_NOW and 62 using LEARN_MORE. The top landing pages by volume are ctr-m-v2 (108 ads), ctr (47 ads), best-green-powder-offers (22 ads), benefits (21 ads), and sleep-supplement (16 ads), reflecting a campaign structure that segments traffic by offer type and product line.
Video Hook Patterns
"There's three morning habits I never skip a workout, coffee and AG one..."
"I demand a lot of my body. Im singer, im dancer and an actor..."
"As a holistic nutritionist, I'm super picky with sleep supplements..."
"Do less, but do it really well. Fridge AG1 scoop shake drink run..."
Ad Transcription Excerpts
"I demand a lot of my body. Im singer, im dancer and an actor And i know if want alot out of My body Outta Of Mind Energy Put the right things into Body Oh its good"
"There's three morning habits I never skip a workout, coffee and AG one sticking to my routine is so important because i don't want to disrupt how feel every day. Ag one packs A powerful punch it loade..."
"AG1 is rigorously tested, so I know i'm getting high-quality ingredients. Not weird ingredient impersonators! My job's impersonating people So... ...I know one when see one Or taste one"
"Do less, but do it really well. Fridge AG1 scoop shake drink run that's it for me like I'm really great in my routine when am on the road thats probably the one bit where my routine kind of falls out"
"As a holistic nutritionist, I'm super picky with sleep supplements because i cannot stand waking up feeling groggy. ive been testing out AGZ and can confidently say this is the best sleep supplement i..."
"This is for my girlies that are trying to reduce bloating. AG1 has been a game changer for my gut health, it has prebiotics probiotics and plant-based enzymes To reduce bloating and boost nutrient abs..."
Ad Format Strategy by Collection
| Collection | Ads | Video | Image |
|---|---|---|---|
| CTR-M-V2 (Main Offer) | 108 | 19% | 81% |
| CTR (Immunity) | 47 | 13% | 87% |
| Best Green Powder Offers | 22 | 64% | 36% |
| Benefits | 21 | 0% | 100% |
| Sleep Supplement (AGZ) | 16 | 56% | 44% |
| 10ct Discount | 11 | 45% | 55% |
| Hugh Jackman | 8 | 62% | 38% |
Emotional Targeting by Product
| Collection | Top Emotional Drivers | Positioning |
|---|---|---|
| CTR (Immunity) | Security (8.5), Nurturance (7.1), Competence (6.9) | Trust-driven |
| Sleep Supplement (AGZ) | Security (8.4), Nurturance (7.4), Curiosity (5.5) | Science-backed calm |
| Benefits | Security (8.3), Nurturance (7.6), Competence (6.6) | Health education |
| Best Green Powder Offers | Security (7.6), Competence (7.4), Achievement (5.8) | Value-driven |
What makes Athletic Greens (AG1)'s ads effective?
AG1's ads score highest on security (6.5/10) and competence (6.1/10) emotional drivers, reflecting creative designed to build trust and convey expertise around nutritional supplementation. Video ads averaging 26 seconds feature UGC testimonials with lines like "AG1 is rigorously tested, so I know i'm getting high-quality ingredients. Not weird ingredient impersonators!" The CTA mix of SHOP_NOW (188 ads) and LEARN_MORE (62 ads) indicates a dual approach of direct conversion and educational content across the ad library.
Where does Athletic Greens (AG1) advertise?
AG1 runs ads across five Meta placements: Facebook, Instagram, Messenger, Audience Network, and Threads. The brand's 245 active ads and 5,452 total tracked creatives are distributed across all five platforms. The creative targeting data shows the primary audience segment is "health conscious adults," appearing across 84 ads in the 30-day sample, followed by "health conscious individuals" (28 ads) and "small business owners" (13 ads).
How we analyze Athletic Greens (AG1)'s ads
GoMarble's AI continuously monitors ad creatives across Meta's Ad Library and other platforms. For each brand, we track active and inactive creatives, classify ad formats by examining actual media content (not Meta's delivery labels), and run every creative through our proprietary 15-dimension emotional scoring model.
Competitor identification uses AI-powered market analysis combining brand signals, product keywords, and category positioning. Format breakdowns are computed from a 30-day rolling sample of real ads, not platform-reported delivery formats. All transcriptions are extracted directly from video ad audio.
GoMarble breaks down any ad's hook, angle, offer, and emotional score — in seconds.
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AG1 Creative Patterns & Ad Formats
Emotional Profile by Format: Across the 30-day sample, AG1's image ads consistently score higher than video ads across most emotional dimensions. Image ads score 6.6 on security vs. 6.1 for video, 6.0 on empowerment vs. 5.0, and 5.5 on curiosity vs. 3.6. This pattern suggests AG1 concentrates emotional density in its image creatives, while video ads carry the narrative and testimonial weight with lower but broader emotional scores.
Landing Page × Format Strategy: AG1's format choices map directly to campaign objectives. The main conversion pages (ctr-m-v2 with 108 ads and ctr with 47 ads) run 81% and 87% image respectively, relying on static creatives for direct-response campaigns. Product comparison pages like best-green-powder-offers (22 ads, 64% video) and the sleep supplement AGZ page (16 ads, 56% video) skew toward video, where UGC testimonials and ingredient breakdowns support longer consideration. The benefits page (21 ads) runs 100% image.
Video Hook Patterns: AG1's video transcriptions follow four distinct opening strategies: (1) Personal routine hooks — "There's three morning habits I never skip a workout, coffee and AG one"; (2) Celebrity endorsements — "I demand a lot of my body. Im singer, im dancer and an actor"; (3) Problem statements — "As a holistic nutritionist, I'm super picky with sleep supplements because i cannot stand waking up feeling groggy"; and (4) Simplification hooks — "Do less, but do it really well. Fridge AG1 scoop shake drink run." Each hook type establishes a credibility frame before introducing the product.
Emotional Targeting by Product: AG1's emotional profile shifts significantly by landing page. The immunity/ctr page scores highest on security (8.5/10) and nurturance (7.1/10) — trust-building messaging. The sleep supplement (AGZ) page scores 8.4/10 on security and 7.4/10 on nurturance with elevated curiosity (5.5/10) — science-backed reassurance. The benefits page scores 8.3/10 security and 7.6/10 nurturance — educational positioning. The main conversion page (ctr-m-v2) leads with empowerment (6.0/10) and engagement (5.7/10), shifting away from the trust-heavy emotional profile used on informational pages.
Platform-by-Platform Breakdown
Facebook: AG1's ads appear across Facebook with both SHOP_NOW and LEARN_MORE CTAs. Video ads on Facebook feature UGC testimonials from athletes and health influencers, while image ads promote welcome kit offers and subscription deals. The brand runs multi-language campaigns targeting English, German, and Dutch markets.
Instagram: AG1's creatives appear on Instagram alongside Facebook placements. Image ads featuring product shots and welcome kit bundles run across both platforms. The brand's celebrity-endorsed content, including Hugh Jackman and rugby player testimonials, appears on Instagram as part of broad Meta distribution.
Messenger & Audience Network: AG1 extends its ad reach to Messenger and Audience Network placements, providing additional distribution for the same creative sets without separate production. These placements carry the same SHOP_NOW and LEARN_MORE CTAs as the core Facebook and Instagram campaigns.
Threads: AG1's ads also appear on Threads as part of Meta's full-network distribution. This represents the brand's presence across all five available Meta ad placements.
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Security dominates the emotional profile: AG1's ads average 6.5/10 on security and 6.1/10 on competence, reflecting creative built around trust and nutritional expertise.
Image-heavy format split at 74/26: Based on the 30-day sample, AG1 runs nearly three image ads for every video ad, with conversion-focused landing pages exceeding 80% image.
Dual CTA strategy: 188 ads use SHOP_NOW and 62 use LEARN_MORE, indicating a deliberate split between direct conversion and educational content funnels.
Video ads average 26 seconds: UGC testimonials feature athletes, nutritionists, and everyday users describing their morning AG1 routine with specific ingredient callouts.
Celebrity content gets video treatment: The Hugh Jackman landing page runs 62% video (8 ads), while the benefits page runs 100% image (21 ads), showing format allocation by campaign type.
Sleep supplement (AGZ) represents a distinct product line: 16 ads specifically target the sleep-supplement page with 56% video and elevated nurturance (7.4/10) emotional scoring.
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Frequently Asked Questions
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Lovingly assembled by GoMarble's AI — which analyzed 5,452 Athletic Greens (AG1) creatives so you didn't have to. Tracking 1.5M+ ads across 80+ countries. Last updated: 2026-03-15.