Fenty Beauty Ads Library
BeautyFenty Beauty runs 112 active ads out of 339 total creatives across Facebook, Instagram, Audience_network, Messenger, Threads. Top format: Image. Updated 2026-03-13.
Ad Creatives Overview
Ad Format Breakdown
Based on 171 ads from Feb 11 – Mar 13, 2026
Top Fenty Beauty Ads
How emotional scores work: GoMarble's AI analyzes each ad creative and scores it across 15 emotional dimensions on a 1–10 scale. These scores reflect how strongly an ad's visuals, copy, and tone are designed to trigger each emotional response in viewers. The scores below are averaged across Fenty Beauty's 171-ad sample.
Emotional Profile: Video vs. Image
| Emotion | What It Measures | Video Ads | Image Ads |
|---|---|---|---|
| Esteem | Self-worth, feeling valued and attractive | 7.4/10 | 7.4/10 |
| Empowerment | Feeling capable and in control | 5.9/10 | 6.2/10 |
| Competence | Mastery, skill, capability | 5.7/10 | 5.9/10 |
| Engagement | Interest, attention, involvement | 6.1/10 | 5.5/10 |
| Curiosity | Wonder, desire to know more | 4.9/10 | 5.3/10 |
| Achievement | Accomplishment, success | 4.2/10 | 5.2/10 |
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Fenty Beauty Advertising Strategy: A Deep Dive
Fenty Beauty has 339 tracked ad creatives with 112 currently active across Meta's ad network. Based on a 30-day sample of 171 ads, the format breakdown is 54% image, 37% video, and 9% carousel — but the majority of ads are delivered via Meta's Dynamic Creative Optimization (DCO) system, meaning Fenty Beauty relies heavily on algorithmic creative testing. Sephora is the dominant traffic destination (86 ads, 50% of the sample), followed by Fenty Beauty's own product and collection pages.
Fenty Beauty's video ads average 59 seconds and are dominated by UGC-style lip product content. Four distinct hook patterns emerge: product reactions ("Oh my God, Rihanna! Rihanna come to the front"), UGC testimonials ("I'm literally scraping the sides on this one yet again"), tutorial reviews ("This is Fenty Beauty's Gloss Bomb Lip Luminizer in the shade fuchsia flex. Look at how stunning that pigment is"), and personal endorsements ("I'm not really a lipstick girl, but i am obsessed with Fenty's gloss bomb sticks"). Transcriptions frequently reference specific product names — Gloss Bomb, Traced Out lip liner, Match Stix — creating branded search hooks.
Fenty Beauty advertises across Facebook, Instagram, Audience Network, Messenger, and Threads. SHOP_NOW is the dominant CTA (136 ads), with GET_DIRECTIONS (12), LEARN_MORE (10), and CONTACT_US (10) serving regional retail and WhatsApp commerce campaigns.
Video Hook Patterns
"Oh my God, Rihanna! Rihanna come to the front. Lip liner and this is called traced out..."
"I'm literally scraping the sides on this one yet again. It's the shade sweet mouth..."
"This is Fenty Beauty's Gloss Bomb Lip Luminizer in the shade fuchsia flex. Look at how stunning..."
"I'm not really a lipstick girl, but i am obsessed with Fenty's gloss bomb sticks."
Ad Transcription Excerpts
"Oh my God, Rihanna! Rihanna come to the front. Lip liner and this is called traced out This is her classic fussy I think we all know what fussy looks like oh Oh My god rihanna ma'am please"
"I'm literally scraping the sides on this one yet again. It's the shade sweet mouth and the Fenty Beauty gloss bomb lip lubinizer Hi, you're not kidding when they say own a million lip glosses Oh just ..."
"This is Fenty Beauty's Gloss Bomb Lip Luminizer in the shade fuchsia flex. Look at how stunning that pigment is There are little sparkles here, but it looks very fine There absolutely no grit whatsoev..."
"I'm not really a lipstick girl, but i am obsessed with Fenty's gloss bomb sticks. These deserve their moment No fenty lip combo without the traced out lip liner rihanna You're joking icy amethyst? Yea..."
"Miss RiRi to the front. This lip combo is not talked about enough This is the Fenty lip liner in The Shade Thugs Blush 2 It's a perfect neutral pinky mauve glide on lips like absolute butter these las..."
Ad Format Strategy by Collection
| Collection | Ads | Video | Image |
|---|---|---|---|
| Sephora | 86 | 43% | 57% |
| Google Maps (Retail) | 12 | 0% | 100% |
| WhatsApp Commerce | 10 | 60% | 40% |
| All Lip Products | 6 | 33% | 67% |
| Gloss Bomb Stix | 6 | 100% | 0% |
| All Things Pink | 4 | 100% | 0% |
Emotional Targeting by Product
| Collection | Top Emotional Drivers | Positioning |
|---|---|---|
| All Lip Products | Esteem (8.2), Engagement (6.0), Belonging (5.7) | Aspirational |
| Sephora | Esteem (7.6), Competence (6.8), Empowerment (6.0) | Confidence-driven |
| Gloss Bomb Stix | Esteem (7.5), Engagement (6.7), Empowerment (6.0) | Product showcase |
| Google Maps (Retail) | Engagement (7.5), Belonging (6.9), Curiosity (6.8) | Discovery-driven |
What makes Fenty Beauty's ads effective?
Fenty Beauty's ads score highest on esteem (7.4/10) and empowerment (6.0/10) emotional drivers, reflecting creative centered on self-expression and beauty confidence. Video ads feature authentic UGC reactions — one transcription reads "Oh my God, Rihanna! Rihanna come to the front. Lip liner and this is called traced out." The brand's lip product ads score 8.2/10 on esteem, the highest of any product category, combined with a dominant SHOP_NOW CTA (136 of 171 ads) creating a consistent path from emotional engagement to purchase.
Where does Fenty Beauty advertise?
Fenty Beauty runs ads across five Meta placements: Facebook, Instagram, Audience Network, Messenger, and Threads. The brand also uses WhatsApp commerce (10 ads with CONTACT_US CTA) and Google Maps retail directions (12 ads with GET_DIRECTIONS CTA) for regional campaigns, indicating a multi-channel approach spanning DTC, retailer, and in-store traffic.
How we analyze Fenty Beauty's ads
GoMarble's AI continuously monitors ad creatives across Meta's Ad Library and other platforms. For each brand, we track active and inactive creatives, classify ad formats by examining actual media content (not Meta's delivery labels), and run every creative through our proprietary 15-dimension emotional scoring model.
Competitor identification uses AI-powered market analysis combining brand signals, product keywords, and category positioning. Format breakdowns are computed from a 30-day rolling sample of real ads, not platform-reported delivery formats. All transcriptions are extracted directly from video ad audio.
GoMarble breaks down any ad's hook, angle, offer, and emotional score — in seconds.
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Fenty Beauty Creative Patterns & Ad Formats
Emotional Profile by Format: Across the 30-day sample, Fenty Beauty's video and image ads score identically on esteem (7.4/10), the brand's dominant emotion. Video ads score higher on engagement (6.1 vs. 5.5), reflecting the attention-grabbing nature of UGC try-on content. Image ads score higher on achievement (5.2 vs. 4.2) and curiosity (5.3 vs. 4.9), suggesting static creatives lean toward aspirational product presentation.
Landing Page x Format Strategy: Fenty Beauty routes 50% of ad traffic to Sephora.com (86 ads), running a near-even split of 57% image and 43% video to the retailer. Product-specific pages on fentybeauty.com use 100% video — Gloss Bomb Stix (6 ads) and All Things Pink (4 ads) both run exclusively video creatives. Regional retail campaigns to Google Maps (12 ads) are 100% image, while WhatsApp commerce (10 ads) runs 60% video.
Video Hook Patterns: Fenty Beauty's video transcriptions follow four distinct opening strategies: (1) Product reactions — "Oh my God, Rihanna! Rihanna come to the front"; (2) UGC testimonials — "I'm literally scraping the sides on this one yet again"; (3) Tutorial reviews — "This is Fenty Beauty's Gloss Bomb Lip Luminizer in the shade fuchsia flex. Look at how stunning that pigment is"; and (4) Personal endorsements — "I'm not really a lipstick girl, but i am obsessed with Fenty's gloss bomb sticks." Nearly all video content centers on lip products.
Emotional Targeting by Product: Fenty Beauty's emotional profile shifts by destination. All Lip Products score highest on esteem (8.2/10), the highest emotional score in the brand's library. Sephora-bound ads score 6.8/10 on competence — product-expertise messaging for the retailer audience. Google Maps retail ads index highest on engagement (7.5/10) and belonging (6.9/10), using community-driven messaging to drive in-store traffic.
Platform-by-Platform Breakdown
Facebook: Fenty Beauty runs both DCO-optimized and standard ads on Facebook. Video ads featuring UGC lip product content and image ads for Sephora promotions appear on the platform. All curated live ads are distributed to Facebook.
Instagram: All live video and image ads appear on Instagram. Fenty Beauty's visual-first content — product swatches, try-on UGC, and brand lifestyle imagery — aligns with Instagram's visual format. Several DCO ads target Instagram alongside Facebook.
Messenger & Audience Network: Most ads extend to Audience Network and Messenger for additional reach. DCO ads are distributed across all five Meta placements, while standard video and image ads appear on at least Facebook and Instagram.
Threads: Fenty Beauty's DCO ads appear on Threads, making the brand an early beauty advertiser on the platform. Regional campaigns and WhatsApp commerce ads also distribute to Threads alongside other placements.
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Esteem dominates at 7.4/10: Fenty Beauty's ads score equally high on esteem across both video and image formats, reflecting a consistent brand identity centered on beauty confidence.
Lip products are the content engine: Nearly all video transcriptions reference Gloss Bomb, Traced Out lip liner, or Gloss Bomb Stix — lip products drive the brand's UGC content strategy.
Sephora receives 50% of ad traffic: 86 of 171 sampled ads direct to Sephora.com, running a 57/43 image-to-video split to the retailer.
DCO drives creative testing at scale: The majority of Fenty Beauty's 339 ads use Meta's Dynamic Creative Optimization, with the platform algorithmically testing creative variations.
Video averages 59 seconds: Fenty Beauty's video ads skew longer than typical beauty brands, featuring extended UGC try-on content rather than short brand clips.
Multi-channel retail: 12 ads use GET_DIRECTIONS for Google Maps and 10 use CONTACT_US for WhatsApp commerce, alongside the DTC and Sephora campaigns.
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Frequently Asked Questions
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Lovingly assembled by GoMarble's AI — which analyzed 339 Fenty Beauty creatives so you didn't have to. Tracking 1.5M+ ads across 80+ countries. Last updated: 2026-03-13.