Poppi Ads Library
BeveragePoppi runs 97 active ads out of 98 total creatives across Instagram, Facebook, Messenger, Audience_network, Threads. Top format: Video. Updated 2026-03-08.
Ad Creatives Overview
Ad Format Breakdown
Based on 36 ads from Feb 7 – Mar 7, 2026
Top Poppi Ads
How emotional scores work: GoMarble's AI analyzes each ad creative and scores it across 15 emotional dimensions on a 1–10 scale. These scores reflect how strongly an ad's visuals, copy, and tone are designed to trigger each emotional response in viewers. The scores below are averaged across Poppi's 36-ad sample.
Emotional Profile: Video vs. Image
| Emotion | What It Measures | Video Ads | Image Ads |
|---|---|---|---|
| Engagement | Interest, attention, involvement | 7.5/10 | 6/10 |
| Belonging | Social connection, fitting in | 6.4/10 | 5.5/10 |
| Curiosity | Interest, intrigue, wanting to know more | 4.8/10 | 7/10 |
| Esteem | Self-worth, feeling valued | 4.7/10 | 4/10 |
| Empowerment | Feeling capable and in control | 4.6/10 | 4.5/10 |
| Competence | Skill, knowledge, capability | 3/10 | 3/10 |
Run this analysis on your competitors
Pick any brand, connect your ad accounts, and get the same creative breakdown — hooks, emotional scores, format strategy — in seconds, not hours.
Connects to Meta, Google, TikTok, LinkedIn, Shopify, GA4 & more
Start Free TrialBrands Competing with Poppi
Poppi Advertising Strategy: A Deep Dive
Poppi has 97 active ads running across Meta's ad network. Based on a 30-day sample of 36 ads, the format breakdown is 94% video and 6% image — one of the most video-concentrated ad mixes in our beverage category. Video ads average 36 seconds, substantially longer than most DTC brands, reflecting a storytelling-first creative approach.
The most distinctive feature of Poppi's ad strategy is the CTA mix: LEARN_MORE accounts for 81% of ads in the 30-day sample, with SHOP_NOW representing only 19%. This is unusual for a DTC brand and signals a deliberate awareness-over-conversion posture — Poppi is optimizing for discovery and community building, not immediate purchase. All 36 ads in the 30-day sample link to the homepage (drinkpoppi.com) rather than product-specific landing pages.
Poppi's creative strategy centers on four hook types: (1) Health problem discovery — "I've been having tons of tummy issues and I recently discovered the amazing health benefits of Poppi, a prebiotic soda"; (2) Founder origin story — Allison Ellsworth's personal gut health journey, the Shark Tank deal, and the Whole Foods partnership; (3) Taste comparison — "I found a soda that tastes exactly like Dr. Pepper... only five grams of sugar and it's gut healthy"; and (4) Lifestyle social moments — late-night cravings, game day prep, and girls' nights where Poppi is the featured drink. The brand's top emotional drivers are engagement (7.3/10) and belonging (6.3/10), reflecting creative built around social connection rather than functional claims.
Video Hook Patterns
"So you guys know I've been having tons of tummy issues and i recently discovered the amazing health benefits of poppy which is a Prebiotic soda."
"my name is Allison and yes I got a deal on the show shark tank and it was for my product poppy. I started the company because I was having a ton of health issues — I quit my job nine months pregnant."
"I found a soda that tastes exactly like dr. Pepper no joke except there's no artificial coloring, only five grams of sugar, and it's gut healthy."
"It's 3 a.m., and I'm craving for POPPY. Back to routine and back to taking my poppi breaks."
Ad Transcription Excerpts
"So you guys know I've been having tons of tummy issues and i recently discovered the amazing health benefits of poppy which is a Prebiotic soda, im drinking the watermelon flavor right now And it's de..."
"Hey guys, my name is Allison and yes I got a deal on the show shark tank and it was for my product poppy So i started the company because those having A ton of health issues... created poppy and then ..."
"I found a soda that tastes exactly like dr. Pepper no joke except there's no artificial coloring there are only five grams of sugar and it is gut healthy with probiotics and apple cider vinegar so the..."
"Whole Foods is a big reason why Poppy's here today. We used to sell it at the Dallas Farmers Market and only after three weeks a Whole Foods buyer came by our booth and said this product needs to be i..."
"It's 3 a.m., and I'm craving for POPPY. I'm having a hard time choosing because there are three flavors in this very bag — strawberry lemon, orange soda, cherry limeade."
Ad Format Strategy by Collection
| Collection | Ads | Video | Image |
|---|---|---|---|
| Homepage (drinkpoppi.com) | 35 | 94% | 6% |
| Drinks Collection | 1 | 0% | 100% |
What makes Poppi's ads effective?
Poppi's ads score highest on engagement (7.3/10) and belonging (6.3/10) emotional drivers — the highest belonging score in our beverage category. The creative centers on social inclusion: Poppi at 3 a.m. cravings, game day prep, girls' nights, and morning routines. The founder-led format is particularly distinctive: Allison Ellsworth's personal story — gut health issues, apple cider vinegar experiments, quitting her job nine months pregnant, pitching Shark Tank — runs across multiple ad variations with 275–464 days of running time. These founder story ads consistently score highest on achievement (up to 10/10) and empowerment (up to 9/10), making the origin story Poppi's most emotionally resonant creative format.
Where does Poppi advertise?
Poppi runs ads primarily on Instagram, which carries all 36 ads in the 30-day sample. Facebook, Messenger, and Audience Network carry a subset of ads (10 out of 36 in the 30-day window), suggesting the brand uses Instagram as its primary acquisition surface and extends selected creatives to broader Meta placements. Threads also appears in Poppi's platform distribution, indicating the brand is testing newer Meta inventory.
How we analyze Poppi's ads
GoMarble's AI continuously monitors ad creatives across Meta's Ad Library and other platforms. For each brand, we track active and inactive creatives, classify ad formats by examining actual media content (not Meta's delivery labels), and run every creative through our proprietary 15-dimension emotional scoring model.
Competitor identification uses AI-powered market analysis combining brand signals, product keywords, and category positioning. Format breakdowns are computed from a 30-day rolling sample of real ads, not platform-reported delivery formats. All transcriptions are extracted directly from video ad audio.
GoMarble breaks down any ad's hook, angle, offer, and emotional score — in seconds.
Connect your ad accounts. Paste a competitor URL. Get the full creative breakdown.
Poppi Creative Patterns & Ad Formats
Video Storytelling at Scale: Poppi runs 94% video ads in the 30-day sample, with an average duration of 36 seconds. This is longer than most DTC brands (Dr. Squatch averages 25 seconds, lululemon averages 30 seconds), giving Poppi's creators room to build complete narrative arcs: health problem → product discovery → outcome.
LEARN_MORE Dominance: 81% of Poppi's 30-day ads use LEARN_MORE rather than SHOP_NOW. In the DTC space, SHOP_NOW is almost universal. Poppi's LEARN_MORE approach signals that the brand is optimizing for mid-funnel engagement — getting viewers to click through and explore the brand — rather than driving immediate purchase intent. All traffic routes to the homepage, not product or flavor pages.
Founder-Led Creative Architecture: Poppi's longest-running video ads (252–464 days) are all founder origin story content featuring Allison Ellsworth. These ads appear in multiple versions, with slightly different narratives focused on different milestones: the Shark Tank deal, the Whole Foods partnership, the Apple Cider Vinegar origin, and the kitchen startup story. The 'put a finger down' challenge format (275 days, achievement=10, competence=10) gamifies the founder story into a participation hook.
Health-to-Taste Bridge: The Dr. Pepper taste comparison ad (252 days) represents a distinct creative approach: starting from a familiar taste reference ("tastes exactly like Dr. Pepper, no joke") and then revealing the health differentiators (no artificial coloring, 5g sugar, gut-healthy probiotics). This bridges the taste appeal of traditional soda with Poppi's functional positioning.
Lifestyle Social Moments: The 30-day sample is dominated by UGC-style social content: late-night cravings (3 a.m. Poppi), game day party prep, makeup nights, and morning routine clips. These score 7.3/10 on engagement and 6.3/10 on belonging — the highest belonging score in our beverage category — showing Poppi's creative is optimized for community identity rather than product features.
Platform-by-Platform Breakdown
Instagram: The sole platform for all 36 ads in the 30-day sample. Poppi appears to originate all creative on Instagram Stories format (the UTM tags on many ads include 'utm_medium=stories'), then selected ads extend to other placements. This Instagram-first approach is consistent with the brand's core demographic of health-conscious women 18-34.
Facebook, Messenger & Audience Network: 10 of 36 ads in the 30-day sample extend to these three placements simultaneously. These extensions appear to carry specific campaigns (the longer-running founder story and flavor profile content) rather than the full ad set.
Threads: Present in Poppi's platform distribution, consistent with other digitally-native DTC brands testing newer Meta inventory.
Stop scrolling Ad Library. Start extracting patterns.
GoMarble's Creative Research clusters competitor ads by hook, angle, and format — then tells you exactly what to test next. Connects to Meta, Google, TikTok, and LinkedIn.
Start Free Trial — Plans from $49/moKey Takeaways for Marketers
94% video with 36-second average: Poppi runs the most video-concentrated ad mix in our beverage category, with longer-form storytelling content than most DTC brands.
LEARN_MORE dominant at 81%: Unlike virtually every other DTC brand in our library, Poppi prioritizes awareness CTAs over direct conversion — reflecting a brand-building-first paid media strategy.
Engagement and belonging lead: Poppi's ads score 7.3/10 on engagement and 6.3/10 on belonging — the highest belonging score in our beverage category — showing community-centered rather than feature-centered creative.
Founder story is the core creative pillar: Allison Ellsworth's personal health journey, Shark Tank deal, and Whole Foods origin story anchor the longest-running ads (252–464 days), with achievement scores up to 10/10.
All traffic to homepage: Unlike brands that segment by product or collection, Poppi routes all paid traffic to the homepage, treating the entire site as the conversion surface.
Consistent active inventory: ~97 ads running stably for months with minimal churn, suggesting a deliberate evergreen content stack rather than aggressive creative cycling.
What you get with GoMarble
Frequently Asked Questions
How many ads does Poppi currently run?
What ad formats does Poppi use most?
Where does Poppi advertise?
What emotional triggers does Poppi use in ads?
Does Poppi use video ads?
Who are Poppi's main advertising competitors?
Do this for any brand — in seconds
Connect your ad accounts, pick a competitor, get the full creative + performance breakdown. One tool for diagnosis, creative analysis, and reporting.
Lovingly assembled by GoMarble's AI — which analyzed 98 Poppi creatives so you didn't have to. Tracking 1.5M+ ads across 80+ countries. Last updated: 2026-03-08.