Audit frameworks
Used to understand performance health quickly and consistently.
These frameworks help teams evaluate:
Spend efficiency
ROAS trends
Structural issues
Hidden waste
Instead of subjective reviews, teams get a shared baseline.
Examples
Advertising Performance Audit
Meta Ads Audit Tool
Diagnostic frameworks
Used when something changes and teams need answers fast.
These frameworks isolate root causes across:
Campaigns
Creatives
Audiences
Channels
They reduce guesswork during high-pressure moments.
Examples
ROAS Drop Analyzer
Ad Account Root Cause Analyzer
Creative & messaging frameworks
Used to evaluate why ads work, not just how they performed.
These frameworks break down:
Hooks
Messaging clarity
Visual structure
Fatigue signals
So creative feedback becomes structured and repeatable.
Examples
Ad Creative Audit Tool
Creative Performance Dashboard
Growth & business frameworks
Used to connect marketing performance to business outcomes.
These frameworks help teams understand:
CAC vs LTV
Retention and churn
Funnel efficiency
Revenue movement
They’re especially useful for founders and leadership reviews.
Examples
SaaS Revenue Intelligence
Customer Cohort Analyzer
Standardizing analysis across the team
Teams use frameworks to ensure performance reviews, audits, and retrospectives follow the same logic regardless of who runs them.
Moving faster on familiar problems
Instead of deciding how to analyze an issue, teams jump straight to decisions using a known framework.
Sharing context without long explanations
Framework-based reports are easier to share internally or with stakeholders because the structure stays consistent.
Training new team members
Frameworks double as learning tools helping new hires understand how experienced operators think.
Choose a framework (template)
Connect your data or run it on sample inputs
Review the structured analysis and recommendations
Reuse, remix, or share the framework anytime

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