Agent governance

Agentic marketing, governed by your guardrails

Set what each agent can do, where it can act, and when it must ask. Nothing runs outside those rules.

A sparse point-cloud hand sets a physical gate to approve one GoMarble route and block the other
Sensitive action controlsAllow, ask, or block budget, targeting, and campaign changes.
Autonomy with clear boundariesScope accounts, budget movement, and manager.
A complete decision trailSee the agent, manager, approver, and platform result.

Why governance matters

A confident answer can still be the wrong action.

When AI can touch live spend, a vague instruction is not a control. High-stakes decisions need an explicit policy before an agent can move money or change a campaign.

A small error can compound quicklyA budget or targeting mistake can spread across live campaigns before the team sees the consequence.
Intent is not the same as permissionKnowing what the team wants does not define which actions an agent may take without approval.
Human error compounds at agent speedA mistaken Allow rule can repeat one human error across every action until someone changes it.

Agents stay adaptive. Your controls travel with every action.

Every action gets a safety switch.

Give every agent the right level of autonomy for budgets, targeting, campaign state, and every other live action.

Explore the AI agents these controls govern
Budget PacerManaged by Evan Brooks

Action permissions

Change budgetsInside the budget cap
Pause campaignsOnly in scoped accounts
Edit targetingNever runs
Turn ads on or offInside assigned scope
$3B+annualized spend under agent management
14,000+Meta and Google ad accounts connected
A human hand choosing the approved route for the GoMarble marble
Budget PacerActive
Scoped accounts
ManagerEvan Brooks
Max budget change20% per action
20%

Keep every action inside hard limits.

Choose the accounts, action list, budget ceiling, and manager before an agent can touch live spend.

Scope controls accessAn agent can only reach the accounts and actions assigned to its scope.
Every agent has an assigned managerIf the manager leaves, the agent pauses until a new one is assigned.
Work is reported where your team worksAgents notify the team in Slack or email when work is completed, needs approval, or cannot run.

Fleet management

Manage the fleet by account.

Filter every agent by account scope, then see its owner and latest run in one place.

Explore GoMarble Agents
Agent fleet4 shown
Budget PacerDaily
Evan Brooks
20m ago
Creative Fatigue WatcherDaily
Maya Chen
8m ago
Account AuditorWeekly
Nia Carter
1h ago
Weekly Client ReportWeekly
Evan Brooks
8d ago

Every action leaves a trail.

Task Logs show the agent, its manager, the approver, the platform result, and the reason behind every live change.

See how GoMarble secures connected data
Task LogsSearch by task, agent, account, or platform
FilterAgent: Budget PacerStatus: All
TaskCreatedPlatformStatusAgent
Decision trail:Approved byEvan BrooksManaged byMaya ChenApplied throughGoMarble

From answer to accountable action

AI Chatbots need guardrails

Claude and ChatGPT execute blindly without guardrails, but prompts are not controls. GoMarble adds hard action policies and a traceable execution layer between a recommendation and a live account change.

ControlClaudeChatGPT
Action safeguardsCan hallucinate or ignore prompt instructionsGoverned by hard locks
Agent access and scopeInherits user privileges by defaultAgent-level access control and action policy
Human oversightProne to human errorNamed manager and approval path
AuditabilityNo traceFull action and approval trail

Governance starts with platform access.

GoMarble connects through official platform consent, respects the access each platform grants, and applies your agent rules inside that ceiling.

Explore Security
Official OAuthConnect through Meta, Google, and each platform's own consent flow.
Permission ceilingGoMarble never exceeds the access level attached to the connection.
Account scopeAgents only reach the accounts and actions your team assigns.
Revocable accessPause an agent or revoke the underlying connection when access should stop.

FAQ

What teams ask before agents touch live spend.

Can an agent change campaigns on its own?

Only when that action is set to Allow. The agent still stays inside its assigned accounts, budget cap, and platform permissions.

What happens when an action needs approval?

GoMarble prepares the exact change and waits. A team member with Act access can review and approve it in GoMarble or Slack.

Can each agent have different permissions?

Yes. Set Allow, Ask, or Block by action, then assign the account scope and manager for each agent.

What happens if a platform rejects a change?

The action stops, the platform response is recorded in Task Logs, and the agent reports the failure. It cannot widen access or retry outside its policy.

Can we see who approved every change?

Yes. Task Logs capture the agent, manager, approver, time, platform, requested change, and final platform response.

What happens when an agent's manager changes?

The agent pauses if no manager is assigned. Its setup stays intact, and work resumes after a new manager takes ownership.

Can we limit an agent to specific accounts?

Yes. Each agent receives an explicit account scope, and its action policy only applies inside those accounts.

What happens if a platform connection loses access?

Work for that connection pauses, the failure is logged, and the team is notified in Slack or email. The agent cannot switch accounts or permissions on its own.

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Put agents to work without giving up control.

Set the scope, choose what needs approval, and let the team move faster on everything else.