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Monday performance reviewUpdated today · Version 4

MONTHLY PERFORMANCE REVIEW20-26 July

Growth held. Creative fatigue is the next constraint.

Spend stayed efficient across Meta and Google. The next gain is in the creative pipeline, not a broader budget increase.

Spend$84.2K

+4.8% week over week

Blended ROAS3.41x

Stable at higher spend

New customers1,284

+7.2% week over week

Recommendation

Refresh the top-spend creative before Friday.

Frequency climbed while conversion rate softened. Brief three new hooks around the strongest customer proof.

Edit with AI

Edit the thinking and the story, not just the formatting.

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Monday performance reviewUpdated today · Version 4

MONTHLY PERFORMANCE REVIEW20-26 July

Growth held. Creative fatigue is the next constraint.

Spend stayed efficient across Meta and Google. The next gain is in the creative pipeline, not a broader budget increase.

Spend$84.2K

+4.8% week over week

Blended ROAS3.41x

Stable at higher spend

New customers1,284

+7.2% week over week

Paid media efficiency

Recommendation

Refresh the top-spend creative before Friday.

Frequency climbed while conversion rate softened. Brief three new hooks around the strongest customer proof.

Campaign decisions

Campaign	Signal	Decision
Meta Prospecting	Frequency 4.9x	Refresh
Google Brand	ROAS 5.8x	Hold

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Havas Media weekly growth reportClient report · Havas Media workspace

20-26 July

Growth held. Creative fatigue is the next constraint.

Spend stayed efficient across Meta and Google. The next gain is in the creative pipeline, not a broader budget increase.

Spend$84.2K

+4.8% week over week

Blended ROAS3.41x

Stable at higher spend

New customers1,284

+7.2% week over week

Paid media efficiency

Recommendation

Refresh the top-spend creative before Friday.

Frequency climbed while conversion rate softened. Brief three new hooks around the strongest customer proof.

Campaign decisions

Campaign	Signal	Decision
Meta Prospecting	Frequency 4.9x	Refresh
Google Brand	ROAS 5.8x	Hold

Creative analysis

What changed inside the ads

Proof-led video carried efficiency as older concepts fatigued.

The winning creative combined a fast product demonstration with a specific customer outcome. Static benefit cards lost attention first.

Creative response by concept

Proof videoFounder demoUGC reviewStatic benefit

Hook rateConversion rate

Creative performance table

Creative	Spend share	Frequency	Read
Customer proof video	31%	2.3x	Scale
Founder demo	24%	3.1x	Extend
UGC testimonial	19%	3.8x	Refresh hook
Static benefit card	17%	4.9x	Replace

Creative recommendation

Build the next round from the proof-video structure.

Keep the opening demonstration, then test customer proof against founder authority. Retire the static card after its replacement is live.

Action plan

What to do next

Recommendations for the next seven days.

Protect the efficient campaigns, replace fatigued creative, and use the next test to confirm which proof angle deserves more spend.

Creative

Brief three proof-led video variations.

Reuse the winning product demonstration and vary the opening claim, customer proof, and closing offer.

Media

Hold broad prospecting spend until replacements are live.

Keep branded search and the proof-video ad set funded. Do not force more spend into the fatigued static set.

Measurement

Read the test on qualified conversion, not click-through rate alone.

Compare hook rate, landing-page conversion, CPA, and new-customer revenue after each concept clears the spend threshold.

Seven-day test plan

MonTueWedThuFriSatSunBrief conceptsProduceLaunch testRead results

Recommended account changes

Campaign	Current	Proposed	Reason
Meta Prospecting	$18K	$16K	Hold for refresh
Meta Proof Video	$9K	$12K	Best new-customer CPA
Google Brand	$6K	$6K	Stable demand capture
Creative test reserve	$2K	$3K	Fund three concepts

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Monday performance reviewLast edited 8 minutes ago

GoMarble report · 20-26 July

Growth held. Creative fatigue is next.

Spend$84K

ROAS3.41x

Customers1,284

GoMarble Monday morning review

Monday morning review

Growth held. Creative fatigue is next.

Spend stayed efficient across Meta and Google. The next gain is in the creative pipeline.

Spend$84.2K

ROAS3.41x

Customers1,284

Recommendation
Refresh the top-spend creative before Friday. The strongest proof-led hooks can support the next round.

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