Dashboards

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Dashboards/Video Fatigue Tracker
3 accounts Jul 8 - Jul 21 Updated 8 min ago

Video Fatigue Tracker

Hook rate, hold rate, CTR, CPM, and the creatives behind each change

Spend
$84.2K
+8.4% vs prior
Across 18 active videos
Blended ROAS
3.42x
+0.31x this week
Goal: 3.0x
CPA
$21.80
-6.2% this week
Down for 4 days
CTR vs CPM trend
CTR CPM
CTR 1.92%
Jul 8Jul 11Jul 15Jul 18Jul 21
AI commentary: CTR recovered after Hook 04 entered rotation. CPM stayed stable while the product demo softened.
Creatives to watch
1
UGC Hook 043.8x ROAS+18%
2
15% offer2.1% CTR+9%
3
Product demo24% hold-6.4%
Watch: Product demo hold rate has declined for three days.

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Create a launch dashboard. Track pacing, ROAS, CPA, and creative fatigue.
Launch Command CenterCreated and saved in your sidebarReady
Creating widgets from your prompt
Launch day 9On pace
Spend$38.6K+11%
ROAS3.84x+0.42x
CPA$19.40-8.1%
The new UGC hook is carrying today's incremental spend without raising CPA.

Product Launch Tracker

Keep spend, efficiency, pacing, and creative signals in one daily view.

Hook 043.8x
15% offer2.1% CTR
DemoFatiguing

A creative fatigue tracker

Watch hook rate, hold rate, CPM, CTR, and the creatives behind the shift.

Search termSpendAction
free beard samples$842Exclude
wholesale beard oil$620Review
cheap beard cream$418Exclude

A wasted spend monitor

Surface search terms, placements, and campaigns spending without returns.

Account health9 accounts
MMarlow Skin
4.1x
AAster & Co
3.5x
CCedar Labs
2.6x

An agency morning view

See every account that needs attention before standup starts.

Talk to the dashboard you are looking at.

The floating prompt bar can investigate every widget, pull more context, explain a trend, or update the view.

1Spot the movement in any widget
2Ask while the context is in view
3Act on the explanation or update
Dashboards/Video Fatigue Tracker
3 accounts Jul 8 - Jul 21 Updated 8 min ago

Video Fatigue Tracker

Hook rate, hold rate, CTR, CPM, and the creatives behind each change

Spend
$84.2K
+8.4% vs prior
Across 18 active videos
Blended ROAS
3.42x
+0.31x this week
Goal: 3.0x
CPA
$21.80
-6.2% this week
Down for 4 days
CTR vs CPM trend
CTR CPM
CTR 1.92%
Jul 8Jul 11Jul 15Jul 18Jul 21
AI commentary: CTR recovered after Hook 04 entered rotation. CPM stayed stable while the product demo softened.
Creatives to watch
1
UGC Hook 043.8x ROAS+18%
2
15% offer2.1% CTR+9%
3
Product demo24% hold-6.4%
Watch: Product demo hold rate has declined for three days.
Accounts needing attention
AccountPlatformSpendROASSignal
MMarlow Skin
Meta$18.4K4.1xScaling
CCedar Labs
Google$12.7K2.6xCPA rising
AAster & Co
Meta + Google$31.2K3.5xStable

Meta and Google. One operating view.

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Investigates the trend, then returns causes and actions.

Why did CPA rise yesterday?
GoMarbleInvestigated 3 connected sources
Checked Google Ads search terms and campaign mixCompared spend, conversion rate, and CPA by accountMatched the movement against Meta and prior-day data
CPA rose because lower-intent non-brand traffic took more budget while conversion rate fell.

Cedar Labs drove 71% of the increase. Brand search and Meta efficiency stayed stable, so the issue is isolated to Google non-brand.

12 search terms need review

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What you need
Traditional dashboarding stack
GoMarble
Daily performance checks
MotionLooker StudioTriple WhaleSeparate Meta, Google, and reporting tabs
GoMarbleOne live view across platforms and accounts
Creative analysis
MotionLooker StudioTriple WhalePerformance tables without the ad context
GoMarbleCreatives and metrics in the same pane
Finding the reason
MotionLooker StudioTriple WhaleExport, filter, and reconcile before you can explain
GoMarbleAsk the dashboard while the trend is in front of you
Keeping views current
MotionLooker StudioTriple WhaleManual maintenance and broken report links
GoMarbleGoMarble refreshes the data and keeps the view ready
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