Budget Pacing Agent

Move budget while the opportunity is still open.

Find campaign headroom, correct pacing, and approve the exact budget moves while the signal is fresh.

Live product workflowDashboards
Dashboards/Launch Command Center
2 accounts Launch day 1 - 14 Updated 12 min ago

Launch Command Center

One focused view for the first 14 days of a campaign launch

Launch spend
$38.6K
+11.2% today
68% of pacing target
Blended ROAS
3.84x
+0.42x today
Above 3.2x target
CPA
$19.40
-8.1% today
Best day since launch
Launch pacing vs target
Actual Target
Day 9: 68%
Jul 8Jul 11Jul 15Jul 18Jul 21
AI commentary: The new UGC hook lifted CTR without increasing CPM. Budget can keep scaling at the current pace.
Launch creatives driving lift
1
UGC Hook 043.8x ROAS+18%
2
Proof carousel$17.80 CPA+12%
3
Founder demo28% holdWatch
Watch: UGC Hook 04 is carrying 41% of today's incremental spend.

Move from headroom to a controlled scale decision.

Move spend where the headroom is.

Budget agents scan every channel and route investment toward the campaigns that can still scale inside your targets.

Agent workspace/Budget control
Where can we move $12k without pushing CAC above target?
Thinking across your account…
Message GoMarble…
GoMarble can make mistakes. Verify important details.

Review the account before moving a dollar.

See the current constraint, the usable headroom, and the exact reallocation inside one budget workspace.

Illustrative pacing signal82%

Two campaigns still have efficient headroom.

ConstraintRetargeting has reached its useful limit.
HeadroomProspecting and Shopping can absorb more.
MoveReallocate inside the approved daily limit.

Headroom is read against the whole plan.

Pacing, marginal return, and protected budgets remain visible around every proposed move.

The current constraintSee which campaign is off pace, capped, or spending beyond its efficient range.
The available headroomSee which campaign can absorb more budget without breaking its target.
The proposed moveReview the amount, expected effect, and guardrails before approval.
Meta and Google Ads budget data

Put budget reviews on a schedule.

Run one account check or give the Budget Pacing Agent the daily allocation review.

Task

Budget Leak Check

Find budget sitting in campaigns with no credible path back to target.

Use template
Agent

CMO Daily Brief

Keep pacing, efficiency, and the most important budget decision in one daily update.

Use template
Task

Audit my Meta Ads

Rank the account changes that deserve attention before the next spend cycle.

Use template
Browse all templates

FAQ

Questions teams ask before they start.

How does GoMarble find budget headroom?

It compares pacing, marginal efficiency, campaign purpose, and the remaining room inside the targets your team sets.

Can I protect campaigns from budget changes?

Yes. Mark campaigns, tests, or budget floors as protected and decide which types of movement are allowed.

Does the agent move money automatically?

Only inside the permissions you choose. Keep every change behind approval or allow bounded actions within pre-approved limits.

Can it manage both Meta and Google Ads?

Yes. The agent can compare connected paid-media accounts while respecting the role and target of each campaign.

Keep the budget review running.

Let the Budget Pacing Agent find headroom and propose exact reallocations for approval.