Customer story / Hackmamba

CAC fell from $500 to $100 in three months.

Faster analysis and stronger recommendations helped a $10K-per-month Google Ads account cut CAC by about 80%.

All customer storiesPublished August 25, 2026
Growth marketer at Hackmamba
Hackmamba
Before GoMarble, a lot of our time went into analyzing data and building reports. Now we can get insights and recommendations much faster.
Hackmamba team, Growth Marketer, Hackmamba
$500 to $100CAC in three months
~80%CAC reduction
2 hrs/dayanalysis time saved
$10K/mofeatured Google Ads spend

The problem

Reporting time was crowding out optimisation time.

Hackmamba was running a $10,000-per-month Google Ads account for a vector database company. CAC sat near $500, while too much of the agency's day went into pulling data, analysing it, and building the report before optimisation could begin.

The team needed a faster way to see what was wasting spend and which changes had the strongest evidence behind them.

  • CAC near $500 on a specialised dev-tools account
  • Manual analysis before every recommendation
  • Reporting work consuming roughly two hours a day
  • Wasted spend harder to isolate quickly

How the team works now

The account review became a decision loop.

Hackmamba uses GoMarble to move from performance data to recommended action without rebuilding the analysis and reporting layer each time.

01

Faster account diagnosis

The team surfaces the campaigns, terms, and changes most likely to explain current CAC movement.

02

Recommendation review

GoMarble proposes next actions while the marketer keeps control over the final decision and implementation.

03

Reusable reporting

The same evidence becomes a client-ready explanation instead of a separate manual reporting project.

A specialised account found a more efficient acquisition path.

Over three months, the featured vector database account moved from roughly $500 CAC to roughly $100 CAC while the agency reduced the time spent analysing and reporting.

$500starting CAC
$100CAC after three months
3 monthsreported period
Customer acquisition costReported CAC
Before~$500
After three months~$100
Hackmamba reports CAC moving from roughly $500 to roughly $100 over three months.

The result

More of the day moved from analysis to optimisation.

The team reports lower CAC, less wasted spend, and about two hours saved each day on analysis and reporting.

CAC reduced from roughly $500 to roughly $100
About two hours of analysis and reporting saved daily
Recommendations available earlier in the optimisation cycle
More time spent implementing the highest-value changes
GoMarble helps our agency go from $500 CAC to $100 CAC within 2-3 months, with much stronger recommendations.

Hackmamba team
Growth Marketer, Hackmamba

GoMarble climbing a clean recessed groove toward the upper right

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