Research ยท Aggregated platform data
GoMarble researchPaid media benchmarks from aggregated ad account data
Studies built from aggregated, anonymised Meta and Google Ads data across accounts connected to GoMarble. Every study states its period, sample size and method, publishes only cells that pass the privacy thresholds (at least 20 ad accounts from at least 10 companies, no account above 25% of spend), and offers the published cells as a CSV.
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Studies
Latest research
Black Friday CPM 2026: the daily Meta and Google Ads cost run-up
Daily median CPM, CPC and CTR with quartiles for USD Meta and Google Ads accounts, Oct 1 to Nov 11, 2026. Updated 12 November 2026; next update after Black Friday (27 November) and Cyber Monday (30 November), when the next aggregation run lands.