Purple Mattress Ads: Live Meta Creatives Next to Casper

Two separate pulls sit behind this page, and they do not reconcile, so each number is labeled by where it came from. The first is GoMarble's analytics count for Purple's page on Nov 12, 2026: 91 active, 63 inactive. Between Nov 6 and Nov 12 the active figure moved 79 to 91 (image 41 to 50, video 29 to 35), as the Black Friday push went live. The 154 total shown above is that analytics pair added up. It covers the ads the tool tracks for the page, not Purple's full history.

The second is an ad-level sample: 77 ads that went live between Oct 16 and Nov 11, with nothing left past the query's last page. Reading the creative, not Meta's label, gives 47 image (61%), 30 video (39%). Meta tagged 9 of them as DCO, and those 9 hold 137 cards total, up to 35 in one ad (pillow ads with headline variants). Because the sample only catches ads started in that window, older live ads sit outside it.

Black Friday owns the click. Of the 77 sample ads, 50 link to purple.com/black-friday, 34 of them image and 16 video. The rest spread thin: /mattresses-pain-relief 6, /pillows 5, /stores/ 5, homepage 3, /mattresses 3, /use-fsa-hsa-on-mattresses 2, /stop-tossing-turning 2, 1 Facebook canvas doc. Pillows get real airtime in the copy, with 32 mention GelFlex Grid, 28 mention pillow of 77. A stated discount of up to $700 off a mattress + base shows up on 6 of 77, every one a static image.

Short brand video: Across the 29 video-type sample ads with a duration, the length reads median 15.12 seconds, mean 25.5 seconds, 17 of 29 at 15.12 seconds or shorter. Split by who posts it: Purple page median 15.12 s, mean 19.8 s; creator pages median 39.03 s, mean 52.7 s. The audio says little. For 15 of 24 (8 music-note, 7 'Thanks for watching!') Purple-page videos, the transcript holds only a music note or an end card, so the pitch must sit in on-screen text, which the library does not return.

Creators sell pillows: Five sample ads run from creator pages: Charity Moore Nelms, The Barba Family and Mya Wilson. All five are video, all five link to /pillows, and each carries #sponsored or #ad in the copy. Purple's own page also posts three first-person videos to /mattresses, at 59.28, 61.39 and 69.63 seconds, the longest brand-page cuts in the window.

Copy on repeat: The 55 Purple-page image and video ads use 35 distinct of 55 headline plus copy pairings. "Black Friday Sale on now" heads statics and videos alike, often over identical body text, so one message ships in both formats.

Launch days: The sample tilts late: 51 started Nov 1 to Nov 11, 26 started Oct 16 to Oct 31. New ads land in batches rather than daily: Nov 3: 14 ads, Nov 9: 12, Oct 22: 11, Nov 6: 10.

Long runners: A separate pull of Purple's longest-running live ads finds the oldest, a DCO unit on the Purple page, started Jul 4, 2025 and at 496 days. Among the 45 dated Purple-page ads in that pull the formats are 24 DCO, 9 video, 9 image, 3 DPA, and run length is median 132 days, shortest 78 days. Their links differ from the sale work: homepage 11, /stores/ 10, /mattresses-pain-relief 5, /pillows 4. This pull is kept apart from the analytics count and from the 77-ad sample.

Check the dates: Casper's figures come from GoMarble's Casper page, last pulled Apr 27, 2026 and not refreshed for this comparison. Purple's come from Nov 12, 2026. Seven months and a holiday season sit between them, so read each gap as a direction, not a verdict.

Volume: In GoMarble analytics the counts read Casper 97 active of 141 total vs Purple 91 active of 154 (Nov 12). Casper's two figures are as of Apr 27, 2026.

Buttons: On Shop Now share the comparison is Casper 226 of 250 (90%) vs Purple 61 of 77 (79%). Casper's count comes from a 250-ad sample dated Apr 1 to Apr 26, 2026. Purple's other 16 buttons are Learn More, and all 16 point at the Black Friday page.

Format: Video share reads Casper 56% video vs Purple 39% video (30-day sample, content-classified). Casper's 56% is from its April 2026 sample of 250 ads, also read by content. Purple leans static during the sale, and its brand-page videos run short.