LinkedIn Ad Library: how to see any company's LinkedIn ads

The search bar has five fields, plus a "More" option:

• Company or advertiser — the main way in. A search for HubSpot returned about 2,600 ads on the day we checked.
• Payer — the entity that paid, which can differ from the brand when an agency or parent company runs the ads.
• Keyword — finds ads mentioning a term, useful for seeing how a whole category talks about a problem.
• Country — where the ad ran.
• Date — when it ran.

Results sort newest to oldest by default. Click View details on any ad to open its page. Dates in the library are recorded in UTC, and a new ad usually appears shortly after its first impression.

Every ad page shows the creative, the ad format (single image, video, carousel, document and so on), the advertiser and who it was paid for by. LinkedIn adds a note that an ad may have several versions that look different on mobile and desktop.

For ads targeted to the EU, the page goes much further. On a German-language ad we opened, it showed:

• Run dates — "Ran from" the first impression to the last.
• Total impressions as a range, such as 10k–20k, and impressions by country.
• Targeting — the top targeting parameters the advertiser selected, such as language and location, with targeted and excluded values across audience, demographic, company, education, job, and member interests and traits.

That EU targeting data is the most valuable thing in the library for B2B research: it tells you which job functions, seniorities or industries a competitor is actually paying to reach.

• Spend, clicks or leads. Nothing about cost or results.
• Targeting or impressions outside the EU. For ads not targeted to the EU, you see the creative, advertiser and format only.
• All targeting. Even for EU ads, LinkedIn shows the top three parameters the advertiser selected, not the full setup.
• Anything before June 2023. Older ads aren't searchable.

• Offers. LinkedIn ads usually sell a next step, not the product: a demo, a report, a webinar, a template. Count which offers a competitor runs most — it shows what they think converts.
• Segments. Ads written for a specific industry or role tell you which segments they're pushing into.
• Markets. Filter by country to see where they're localising. Ads in German or French are a signal of real investment in those markets.
• Formats. A shift from single-image ads to document or video ads often follows a content push.
• EU targeting. Where available, the targeting parameters are the closest thing to a competitor's ICP you'll find in public.

Two related LinkedIn searches sit outside it: paid job posts, which are in LinkedIn's Job Library, and brand partnerships — organic posts creators have labelled as partnerships, which have their own search. Both are linked from the Ad Library's FAQ.

The Ad Library shows what competitors run. Your LinkedIn Ads account shows what's working for you — which matters more, because LinkedIn clicks are expensive enough that guessing gets costly fast.

GoMarble brings LinkedIn Ads data into reporting and account analysis alongside Google, Meta and your other channels, so you can compare LinkedIn's cost per lead with everything else and ask questions about it in plain English — in GoMarble, or in Claude and ChatGPT through the LinkedIn Ads MCP connection.