Ecommerce Ads: Best DTC Ecommerce Brand Ad Examples
69 brands · 191,723 ads · 32,107 active · Top format: Image · Brand data pulled Feb 28, 2026 to Nov 12, 2026
GoMarble's ad library shows 69 DTC ecommerce brands with 191,723 Meta ads tracked and 32,107 active at their last pull. This page compares industries side by side. Grooming is the most video-led category at 75% video, athleisure the most image-led at 80% image, and pet had the highest live share (97%). Across all of DTC ecommerce, 64% of creative is image and 33% video. The ecommerce ad examples below are a separate selection from the industry pages.
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Ecommerce Advertising Overview
191,723
Ads tracked
32,107
Active at last pull
69
Brands
6
Placements
Track any competitor's new ads in GoMarble
Start free trialAd Format Breakdown
Image
64%
Video
33%
Carousel
2%
Weighted by each brand's ad count
What the ecommerce data shows
Calls to action follow the buying cycle. Shop Now is on 82% of sampled ecommerce ads with a button, but health (63% Learn More) and wellness (40%) route people to an explainer or quiz first. Athleisure is the most direct, with Shop Now on 97% of its sampled ads, ahead of fashion at 91%.
Emotion scores differ more by industry than by brand size. Wellness posts the top security score (8.2 out of 10), wearable tech the top competence score (7.3), and pet the top nurturance score (7.1). The comparison table below lists each industry's leading emotion and button.
Industries compared
Sorted by ads tracked; select an industry for its own page
| Industry | Brands | Ads | Live |
|---|---|---|---|
| Fashion | 14 | 61,816 | 11% |
| Marketplace | 4 | 47,591 | 13% |
| Wellness | 3 | 26,212 | 4% |
| Fitness | 2 | 24,331 | 6% |
| Beauty | 8 | 19,373 | 9% |
| Footwear | 5 | 12,943 | 48% |
| Athleisure | 5 | 8,986 | 25% |
| Health | 3 | 7,313 | 15% |
| Nutrition | 3 | 5,721 | 8% |
| Grooming | 2 | 4,123 | 24% |
| Skincare | 4 | 3,635 | 30% |
| Pet | 1 | 3,427 | 97% |
| Eyewear | 3 | 3,377 | 27% |
| Drinkware | 4 | 2,298 | 72% |
| Beverage | 6 | 2,025 | 43% |
| Wearable Tech | 2 | 1,925 | 16% |
| Home | 3 | 767 | 83% |
Ecommerce Brands
SHEIN
Fashion
23,991 ads
|
1,532 active
Top: Image
Calm
Wellness
23,974 ads
|
840 active
Top: Video
Gymshark
Fitness
23,924 ads
|
1,095 active
Top: Image
ZARA
Fashion
14,605 ads
|
1,570 active
Top: Image
Charlotte Tilbury
Beauty
12,997 ads
|
862 active
Top: Image
Savage X Fenty
Fashion
8,584 ads
|
104 active
Top: Image
Alo Yoga
Athleisure
7,563 ads
|
873 active
Top: Image
Hims
Health
6,188 ads
|
859 active
Top: Image
ASICS
Footwear
5,958 ads
|
1,240 active
Top: Image
ASOS
Fashion
5,884 ads
|
823 active
Top: Video
Athletic Greens (AG1)
Nutrition
5,452 ads
|
245 active
Top: Image
On
Footwear
5,333 ads
|
3,549 active
Top: Image
SKIMS
Fashion
5,329 ads
|
511 active
Top: Image
Huda Beauty
Beauty
4,659 ads
|
188 active
Top: Video
Dr. Squatch
Grooming
3,692 ads
|
636 active
Top: Video
Mejuri
Jewelry
3,451 ads
|
1,291 active
Top: Image
Chewy
Pet
3,427 ads
|
3,335 active
Top: Image
Warby Parker
Eyewear
2,500 ads
|
320 active
Top: Image
The Ordinary
Skincare
1,858 ads
|
472 active
Top: Image
WHOOP
Wearable Tech
1,675 ads
|
282 active
Top: Image
Liquid Death
Beverage
1,477 ads
|
345 active
Top: Image
Owala
Drinkware
1,446 ads
|
843 active
Top: Image
Allbirds
Fashion
1,368 ads
|
201 active
Top: Image
Oura Ring
Wellness
1,150 ads
|
183 active
Top: Image
Headspace
Wellness
1,088 ads
|
67 active
Top: Video
Vuori
Athleisure
1,072 ads
|
1,062 active
Top: Image
Noom
Health
973 ads
|
131 active
Top: Image
Hoka
Footwear
918 ads
|
890 active
Top: Video
Rhode
Skincare
906 ads
|
339 active
Top: Image
CeraVe
Skincare
858 ads
|
282 active
Top: Video
Glossier
Beauty
666 ads
|
188 active
Top: Image
Zenni Optical
Eyewear
627 ads
|
583 active
Top: Image
Spanx
Fashion
588 ads
|
588 active
Top: Video
Brooks Running
Footwear
533 ads
|
532 active
Top: Image
Shinesty
Fashion
530 ads
|
530 active
Top: Video
Brooklinen
Home
472 ads
|
449 active
Top: Video
Native
Grooming
431 ads
|
367 active
Top: Video
lululemon
Fitness
407 ads
|
362 active
Top: Image
YETI
Drinkware
374 ads
|
369 active
Top: Image
Fenty Beauty
Beauty
339 ads
|
112 active
Top: Image
Stanley
Drinkware
304 ads
|
303 active
Top: Image
Rare Beauty
Beauty
300 ads
|
48 active
Top: Video
Circular
Wearable Tech
250 ads
|
32 active
Top: Image
EyeBuyDirect
Eyewear
250 ads
|
4 active
Top: Image
Celsius
Beverage
244 ads
|
241 active
Top: Image
Fashion Nova
Fashion
242 ads
|
196 active
Top: Image
Huel
Nutrition
219 ads
|
193 active
Top: Image
Athleta
Athleisure
202 ads
|
190 active
Top: Image
Saucony
Footwear
201 ads
|
24 active
Top: Image
H&M
Fashion
195 ads
|
195 active
Top: Image
Tommy John
Fashion
181 ads
|
181 active
Top: Image
Hydro Flask
Drinkware
174 ads
|
132 active
Top: Video
Milk Makeup
Beauty
173 ads
|
73 active
Top: Video
Purple
Home
154 ads
|
91 active
Top: Image
Nutrafol
Health
152 ads
|
136 active
Top: Video
Kosas
Beauty
142 ads
|
142 active
Top: Video
Casper
Home
141 ads
|
97 active
Top: Video
Adore Me
Fashion
134 ads
|
133 active
Top: Image
MeUndies
Fashion
123 ads
|
107 active
Top: Video
MUD\WTR
Beverage
108 ads
|
104 active
Top: Image
Fabletics
Athleisure
106 ads
|
91 active
Top: Image
Poppi
Beverage
98 ads
|
97 active
Top: Video
M·A·C Cosmetics
Beauty
97 ads
|
60 active
Top: Image
Bombas
Fashion
62 ads
|
40 active
Top: Video
Liquid I.V.
Beverage
60 ads
|
57 active
Top: Video
Soylent
Nutrition
50 ads
|
0 active
Top: Image
Outdoor Voices
Athleisure
43 ads
|
43 active
Top: Image
Olipop
Beverage
38 ads
|
34 active
Top: Image
Curology
Skincare
13 ads
|
13 active
Top: Image
Top Ecommerce Ads
Format
Brand
Showing 9 of 9 ads
Ecommerce brands by ad volume
| Brand | Ads | Live |
|---|---|---|
| SHEIN | 23,991 | 1,532 (6%) |
| Calm | 23,974 | 840 (4%) |
| Gymshark | 23,924 | 1,095 (5%) |
| ZARA | 14,605 | 1,570 (11%) |
| Charlotte Tilbury | 12,997 | 862 (7%) |
| Savage X Fenty | 8,584 | 104 (1%) |
| Alo Yoga | 7,563 | 873 (12%) |
| Hims | 6,188 | 859 (14%) |
| ASICS | 5,958 | 1,240 (21%) |
| ASOS | 5,884 | 823 (14%) |
| Athletic Greens (AG1) | 5,452 | 245 (4%) |
| On | 5,333 | 3,549 (67%) |
Opening hook types by brand
| Hook type | Brands using it |
|---|---|
| Problem Statement | Athleta, Athletic Greens (AG1), Bombas, Calm, Casper, CeraVe, Charlotte Tilbury, Chewy, Circular, Fabletics, Huda Beauty, Huel, Liquid I.V., M·A·C Cosmetics, MeUndies, Milk Makeup, MUD\WTR, Native, Noom, On, Oura Ring, Outdoor Voices, Saucony, Savage X Fenty, SHEIN, SKIMS, Spanx, The Ordinary, Vuori |
| Transformation | Allbirds, ASICS, Bombas, Brooks Running, Calm, Casper, Celsius, Charlotte Tilbury, Fabletics, Glossier, Huda Beauty, Huel, Kosas, Milk Makeup, Native, Noom, Nutrafol, On, Oura Ring, Savage X Fenty, SKIMS, Spanx, Warby Parker |
| Direct Address | Allbirds, ASICS, Bombas, Brooklinen, Brooks Running, Celsius, CeraVe, Charlotte Tilbury, Fabletics, Glossier, Gymshark, Huda Beauty, Huel, Liquid I.V., M·A·C Cosmetics, Noom, On, Outdoor Voices, SHEIN, Vuori |
| Concept Reframe | ASICS, Brooks Running, Casper, Celsius, CeraVe, Charlotte Tilbury, Circular, Kosas, M·A·C Cosmetics, Noom, On, Outdoor Voices, Savage X Fenty, SKIMS, Spanx, The Ordinary, Vuori, WHOOP |
| Sensory Demo | Allbirds, ASICS, Athleta, Brooks Running, Calm, Casper, Celsius, Charlotte Tilbury, Glossier, Huda Beauty, Huel, Liquid I.V., Milk Makeup, Outdoor Voices, Savage X Fenty, SKIMS, Spanx, Vuori |
| Reaction Surprise | Allbirds, Bombas, Fabletics, Glossier, Gymshark, Liquid I.V. |
| Social Proof | Calm, Milk Makeup, Olipop, The Ordinary |
| Product Intro | Native, Oura Ring, Soylent |
| Authority Claim | Circular, Oura Ring |
| Category Prompt | H&M, ZARA |
Sensory Demo
Allbirds
"These are the Allbirds Dasher. I love them because they're super comfortable..."
Transformation
Allbirds
"I keep seeing people wearing these Albert tree runners, so i got mine..."
Problem Statement
Athleta
"I refuse to be uncomfortable in an everyday outfit, and that's why i'm obsessed with Athleta..."
Concept Reframe
ASICS
"Super Blast 3 versus Super Blast 2, lighter and bouncier with that same control."
direct address
Allbirds
"Allbirds are lightweight, soft and supportive. Giving you comfort from the first step..."
reaction surprise
Allbirds
"Oh my gosh, she looks so pretty today."
Emotional Profile: Video vs. Image
1 to 10 scale; 57 brands scored
| Emotion | Video | Image |
|---|---|---|
| Engagement | 5.3 | 5.5 |
| Empowerment | 5.1 | 4.8 |
| Esteem | 4.7 | 4.7 |
| Curiosity | 4.4 | 4.6 |
| Competence | 4.1 | 3.2 |
| Achievement | 1.6 | 2.8 |
Verbatim Ad Copy Samples
"These are the Allbirds Dasher. I love them because they're super comfortable, i can be running around the city or just going to the office and lounging in them definitely something that would wear every single day."
"These are the Allbirds tree gliders. They're made with super breathable, lightweight materials The biggest thing for me is that they're machine washable so they last forever I can't recommend these enough."
"I keep seeing people wearing these Albert tree runners, so i got mine. went with a pretty neutral color but they have so many options. I want to be able wear these with anything They're super lightweight."
"Allbirds are lightweight, soft and supportive. Giving you comfort from the first step they look polished and chic while still feeling incredibly cozy! And the best part? There's a model for every kind of day!"
"If you walk the course, these are worth a look. I just walked the full 18 with no cart and all birds golf dashers and my feet still feel great! They're lightweight breathable And comfortable right out of the box."
Frequently Asked Questions
Which ecommerce category runs the most video ads?
Grooming, at 75% video in GoMarble's ad library, weighted by ad count. The top three by video share are grooming (75%), wellness (58%), home (57%). The most image-led categories are athleisure (80%) and eyewear (80%), by image share. Marketplaces are left out of this comparison.
Which ecommerce brands run the most Meta ads?
Across the 69 DTC brands in GoMarble's ad library, SHEIN has the most ads on record, 23,991. The top five by volume are listed in the comparison section; each links to a full brand page with its live gallery.
What CTA do ecommerce ads use most?
Shop Now, on 82% of sampled ecommerce ads with a button in GoMarble's ad library. Learn More is second at 13%, concentrated in health, wellness and skincare. Sign Up and app install buttons come almost entirely from subscription apps.
Related guides
Read next
- Fashion ads: 14 brands, 61,816 ads
- Beauty ads: 8 brands, 19,373 ads
- Footwear ads: 5 brands, 12,943 ads
- Marketplace ads: 4 brands, 47,591 ads
- Ad library hub: every brand and industry →
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