Ecommerce Ads — Best DTC Ecommerce Brand Ad Examples

51 brands · 164,438 ads · 21,090 active · Top format: Image · Updated May 7, 2026

Direct-to-consumer ecommerce brands across every category — fashion, beauty, fitness, beverage, wellness, and more — run high-volume creative on Meta and other social platforms.

164,438

Total Ads

21,090

Active Now

Brands

Platforms

Ad Format Breakdown

Image 63%

Video 34%

Carousel 3%

Averaged across 51 ecommerce brands, weighted by ad volume

Ecommerce Brands

Top Ecommerce Ads

Emotional Profile: Video vs. Image

GoMarble's AI scores every ad across 15 emotional dimensions on a 1–10 scale. Below: averages across 164,438 ads across 51 brands.

Emotion	What it measures	Video	Image
Engagement	Interest, attention, involvement	5.4	5.6
Empowerment	Feeling capable and in control	5.0	4.8
Curiosity	Wonder, desire to know more	4.4	4.7
Esteem	Self-worth, feeling valued and attractive	4.7	4.7
Competence	Mastery, skill, capability	4.0	3.0
Urgency	Time pressure, scarcity	2.4	2.8

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Ecommerce Advertising at a Glance

51 ecommerce brands in GoMarble's ad library run a combined 164,438 ads, with 21,090 currently active. The category-wide format mix is 63% image and 34% video, weighted by ad volume. Top brands by ad volume: SHEIN, Calm, Gymshark.

Dominant emotional drivers across the category: engagement (5.5/10), curiosity (5.3/10), esteem (5.2/10). Common opening hooks include lines like "These are the Allbirds Dasher. I love them because they're super comfortable...".

SHOP_NOW is the dominant CTA across ecommerce ads. Video ads average 28 seconds. Brands run across facebook, instagram, messenger, audience network, threads, whatsapp.

Common Video Hook Patterns

Verbatim opening lines from ecommerce brand video ads, categorized by hook style.

Sensory Demo Allbirds

"These are the Allbirds Dasher. I love them because they're super comfortable..."

Transformation Allbirds

"I keep seeing people wearing these Albert tree runners, so i got mine..."

Problem Statement Athleta

"I refuse to be uncomfortable in an everyday outfit, and that's why i'm obsessed with Athleta..."

Concept Reframe Casper

"That morning stretch? It's not age, it is your mattress..."

direct address Allbirds

"Allbirds are lightweight, soft and supportive. Giving you comfort from the first step..."

reaction surprise Allbirds

"Oh my gosh, she looks so pretty today."

Verbatim Ad Copy Samples

Excerpts from video ad transcriptions across 51 ecommerce brands.

"These are the Allbirds Dasher. I love them because they're super comfortable, i can be running around the city or just going to the office and lounging in them definitely something that would wear every single day."

"These are the Allbirds tree gliders. They're made with super breathable, lightweight materials The biggest thing for me is that they're machine washable so they last forever I can't recommend these enough."

"I keep seeing people wearing these Albert tree runners, so i got mine. went with a pretty neutral color but they have so many options. I want to be able wear these with anything They're super lightweight."

"Allbirds are lightweight, soft and supportive. Giving you comfort from the first step they look polished and chic while still feeling incredibly cozy! And the best part? There's a model for every kind of day!"

"If you walk the course, these are worth a look. I just walked the full 18 with no cart and all birds golf dashers and my feet still feel great! They're lightweight breathable And comfortable right out of the box."

Top Ecommerce Brands by Ad Volume

Ranked by total ads in GoMarble's library. Format split shows what % of each brand's creative is image vs. video.

Brand	Ads	Image %	Video %
SHEIN	23,991	97%	3%
Calm	23,974	42%	58%
Gymshark	23,924	78%	22%
ZARA	14,605	48%	22%
Charlotte Tilbury	12,997	58%	42%
Savage X Fenty	8,584	68%	32%
Alo Yoga	7,563	80%	20%
ASOS	5,884	36%	64%
Athletic Greens (AG1)	5,452	74%	26%
SKIMS	5,329	55%	45%

How this ecommerce ad data is computed

Aggregate metrics on this page are computed from 164,438 ads across 51 brands in GoMarble's ad library. Format breakdowns are weighted by each brand's ad volume.

Emotional scores are produced by GoMarble's AI on a 15-dimension, 1–10 scale, then averaged across the brand sample. Hook patterns and verbatim transcriptions are sourced directly from video ad audio.

The library tracks 1.5M+ ads across 80+ countries. Active vs. inactive ad counts reflect Meta Ad Library snapshots taken at brand-page generation time.

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Frequently Asked Questions

What are the best ecommerce ad examples?

Top ecommerce ads span DTC categories — SKIMS and Gymshark in fashion, Glossier and Rare Beauty in beauty, Liquid Death and Poppi in beverage, AG1 and Huel in nutrition. They share UGC-heavy creative, short-form video, and SHOP_NOW CTAs.

What is ecommerce PPC?

Ecommerce PPC (pay-per-click) covers paid search and paid social ads run by ecommerce brands — Google Search, Shopping, Performance Max, Meta ads, and others. Most DTC ecommerce brands run a mix of Meta and Google Ads, with Meta typically owning brand-discovery and Google owning intent-driven search.

How do DTC ecommerce brands advertise?

DTC ecommerce brands run ads across Meta (Facebook, Instagram, Threads, Audience Network), Google Ads (Search, Shopping, Performance Max), TikTok, and increasingly LinkedIn for B2B-adjacent products. Most rely on Meta's DCO and Google's PMax for creative testing.

What ad formats work best for ecommerce?

Image and video ads dominate ecommerce advertising, delivered through Meta's DCO. Carousels are far less common than people assume. Video typically runs 10–20 seconds. Product photography with lifestyle context drives most image creative.

What emotions do ecommerce ads emphasize?

Ecommerce ads emphasize different emotions by category, but esteem, empowerment, and engagement consistently rank in the top emotional dimensions across DTC ecommerce as a whole in GoMarble's emotional scoring.

What CTAs do ecommerce brands use?

SHOP_NOW is the dominant CTA across DTC ecommerce — used in 80%+ of ads. LEARN_MORE appears for higher-consideration purchases (mattresses, supplements, wearables). SIGN_UP appears for app-based products and subscription services.

How much do DTC ecommerce brands spend on ads?

Ad spend varies dramatically — top DTC brands like SKIMS, Gymshark, and Liquid Death likely spend millions/month, while smaller DTC brands run at $10K–$50K/month. Most spend 20–40% of revenue on customer acquisition early on.