Marketplace Ads — Temu, AliExpress, Wish & DHgate Examples
4 brands · 47,591 ads · 6,200 active · Top format: Image · Updated May 7, 2026
Global ecommerce marketplaces use ultra-high-volume creative testing, aggressive discount messaging, and product-grid imagery to drive app downloads and purchases.
Marketplace Advertising Overview
Ad Format Breakdown
Averaged across 4 marketplace brands, weighted by ad volume
Marketplace Brands
Top Marketplace Ads
Emotional Profile: Video vs. Image
GoMarble's AI scores every ad across 15 emotional dimensions on a 1–10 scale. Below: averages across 47,591 ads across 4 brands.
| Emotion | Video | Image |
|---|---|---|
| Urgency | 7.1 | 7.7 |
| Curiosity | 6.2 | 4.8 |
| Engagement | 5.9 | 5.5 |
| Competence | 4.7 | 0.0 |
| Empowerment | 4.5 | 3.0 |
| Security | 4.1 | 2.9 |
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Start Free TrialMarketplace Advertising at a Glance
4 marketplace brands in GoMarble's ad library run a combined 47,591 ads, with 6,200 currently active. The category-wide format mix is 81% image and 19% video, weighted by ad volume. Top brands by ad volume: AliExpress, Temu, DHgate.
Dominant emotional drivers across the category: urgency (7.6/10), engagement (5.6/10), curiosity (5.1/10). Common opening hooks include lines like "Seriously? Middle of my ride and no pump. So I started carrying this mini electric pump...".
SHOP_NOW is the dominant CTA across marketplace ads. Video ads average 27 seconds. Brands run across facebook, instagram, messenger, audience network, threads.
Common Video Hook Patterns
Verbatim opening lines from marketplace brand video ads, categorized by hook style.
"Seriously? Middle of my ride and no pump. So I started carrying this mini electric pump..."
"This robot dog is a hit. I got it on AliExpress, three items from 0 point 9..."
"If you're still on a basic dashcam, watch this DDPi upgrade."
"Winter in the garage? Never again. 8 kilowatts of power heats this whole place fast..."
"If the drawing force is to make money or become famous, then there's hundreds and thousands of reasons you quit."
"Perfectionism, I always feel that I'm not good enough. Until one day when I realize that's the limitation…"
Verbatim Ad Copy Samples
Excerpts from video ad transcriptions across 4 marketplace brands.
"Seriously? Middle of my ride and no pump. So I started carrying this mini electric pump that got on AliExpress, rechargeable up to 100 PSI and inflates a tire in seconds."
"This robot dog is a hit. I got it on AliExpress, three items from 0 point 9 with free shipping."
"If you're still on a basic dashcam, watch this DDPi upgrade. DDPI Z60 Pro gives you 4K HDR with Sony Starvis II so night and bad weather are actually clear! Three channels front and rear."
"Winter in the garage? Never again. 8 kilowatts of power heats this whole place fast, works with 12 volt 24 or 220 and I tweak it with the remote while I work. I grabbed mine on AliExpress with Fast Delivery."
"If you love football, you're going to freak out over these. I just grabbed these new Top Audience card boxes from AliExpress AC Inter City Juve in one set Blind boxes so every pack feels like a mini Christmas."
Top Marketplace Brands by Ad Volume
Ranked by total ads in GoMarble's library. Format split shows what % of each brand's creative is image vs. video.
| Brand | Ads |
|---|---|
| AliExpress | 23,736 |
| Temu | 23,074 |
| DHgate | 531 |
| Wish | 250 |
How this marketplace ad data is computed
Aggregate metrics on this page are computed from 47,591 ads across 4 brands in GoMarble's ad library. Format breakdowns are weighted by each brand's ad volume.
Emotional scores are produced by GoMarble's AI on a 15-dimension, 1–10 scale, then averaged across the brand sample. Hook patterns and verbatim transcriptions are sourced directly from video ad audio.
The library tracks 1.5M+ ads across 80+ countries. Active vs. inactive ad counts reflect Meta Ad Library snapshots taken at brand-page generation time.
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Frequently Asked Questions
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Related guides for marketplace marketers
Editorial pieces that go deeper on the patterns showing up across marketplace ads.
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Data from GoMarble's AI — analyzing 47,591 ads across 4 brands. Tracking 1.5M+ ads across 80+ countries.
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