12 guides
How-to guides for Meta and Google Ads
Task-first, not tool-first. Each guide is a process you can follow to the end — the order to check things in, the thresholds we actually use, and the traps that make a problem look like something it isn’t.
The method comes from what GoMarble’s own agents run against live accounts, so the numbers are working thresholds rather than generic advice. Where a figure is ours rather than an industry standard, the page says so.
Meta diagnostics
Why a number moved, and where in the account it moved.
How to find out why Meta Ads ROAS dropped
ROAS is revenue divided by spend, so a drop is always one of two things: spend went up, or revenue went down. Work out which half moved befo...
Read the guide →How to analyze Meta Ads performance
Analysing a Meta account well is mostly about narrowing correctly. Establish which conversion event the account is actually optimising for, ...
Read the guide →How to audit a Meta Ads account
An audit is not a performance review with more charts. It is a systematic sweep for things that are structurally wrong — broken tracking, mi...
Read the guide →How to identify wasted Meta Ads spend
Wasted Meta spend concentrates in four places: entities spending past a meaningful threshold with no conversions, delivery landing outside t...
Read the guide →How to find your best-performing Meta Ads
The hard part is not sorting by ROAS; it is making sure the ad at the top is genuinely good rather than lucky. A real winner clears a volume...
Read the guide →Google Ads diagnostics
Search-side investigation — query quality, auction pressure and conversion drops.
How to analyze Google Ads performance
Google Ads analysis has a correct order, and most accounts are analysed in the wrong one. Classify the search terms first, because query qua...
Read the guide →How to find underperforming Google Ads campaigns
A campaign can look underperforming for four different reasons, and only one of them is a bad campaign. It might be spending on the wrong qu...
Read the guide →How to diagnose a drop in Google Ads conversions
Conversions are clicks multiplied by conversion rate, so a drop is either fewer clicks or a worse rate — and the first thing to establish is...
Read the guide →Creative
Fatigue, creative performance and finding what actually worked.
How to identify creative fatigue in Meta Ads
Creative fatigue is frequency rising and CTR falling, together, sustained over 14 days or more. Both signals, in that direction, over that l...
Read the guide →How to analyze Meta Ads creative performance
Creative analysis is about locating the failure, not scoring the ad. A video has three places it can lose someone: the opening that fails to...
Read the guide →Automation
What can be automated, what should stay human, and the access model that keeps the account safe.
How to automate Meta Ads reporting
Most Meta reporting work is assembly rather than analysis: pulling the same numbers at the same four levels of the account, comparing two wi...
Read the guide →How to automate Google Ads reporting
Most Google Ads reporting is assembly rather than analysis: the same pulls, the same period comparisons, the same formatting, every week. Al...
Read the guide →Skip the manual pull.
Connect Meta or Google and ask the question directly. GoMarble runs the same process these guides describe — on your live account.