The problem
Every analysis began with export, upload, repeat.
AdWin manages ten Google and Meta accounts in parallel. Before the team could analyse one of them, it exported CSVs, uploaded them to a generic AI tool, and rebuilt the account context by hand.
The reasoning was not the slow part. Getting the data into a shape that could support that reasoning was.
- Recurring CSV exports across client accounts
- Paid connectors that did not fit a Google-led workflow
- Large accounts that took half a day to untangle
- Client questions delayed by manual filtering and copying
How the team works now
The team kept the judgement and lost the setup work.
AdWin now uses GoMarble for the recurring work around reports, estimates, and large account audits. Its media buyers still decide what to change.
Client reports
Monthly reporting arrives ready to shape and send, without rebuilding the same data pulls for every project.
Google Ads estimates
Keyword volume and cost questions can be answered quickly while the team prepares a new client quote.
Large-account audits
Related keywords and search terms are clustered across campaigns so overlap becomes visible in minutes.
Inside a 70-campaign comparator account.
A maritime travel comparator was spending more than EUR 500,000 a year across over 70 campaigns. GoMarble clustered thousands of keywords and search terms, which exposed route overlap and the campaigns competing for the same demand.
The result
The wasted spend moved back into winning campaigns.
AdWin recovered around 10% of wasted budget, reinvested it in the strongest campaigns, and reduced average CPA by 15%.
GoMarble speeds up the audit. Getting to the data is lightning fast, while the intelligence stays ours.
Massimiliano Contessotto
Founder, AdWin SRL
