The problem
The signals were connected only in the analyst's head.
Cab Engine manages paid acquisition across Google Ads, Meta, Microsoft Ads, and GA4. A credible explanation for a performance change meant checking each system, reconciling signals, and deciding which finding deserved action first.
That fragmentation made it harder to move quickly when a client needed an answer, especially when the root cause sat beyond the ad platform itself.
- Performance evidence split across paid channels and analytics
- Root-cause analysis rebuilt for each client question
- Recommendations delayed by manual signal reconciliation
- Reporting work competing with implementation time
How the team works now
Analysis now ends with a ranked decision, not another dashboard.
Cab Engine uses GoMarble to interrogate multiple signals, ask follow-up questions, and turn the result into recommendations the team can review and act on.
Multi-signal diagnosis
Paid-media and GA4 signals are read together so the team can test competing explanations for a performance change.
Conversational follow-up
Analysts can challenge an initial finding, narrow the question, and keep the full account context in the same workflow.
Client-ready recommendations
The evidence is organised into a prioritised action plan with clear next steps for the agency and client.
A media problem turned out to be a mobile journey problem.
In one account, the combined read pointed to friction in the post-click mobile conversion and join flow. That let the team protect high-intent acquisition while directing the next audit toward mobile UX and checkout.
The result
The team gets to the recommendation faster.
The value is not a single attributed performance figure. It is a faster, more credible route from account data to an explanation, a priority, and a client-ready next action.
The biggest value for us is the speed at which it turns account data into a credible explanation of what changed, why it changed and what we should do next.
Connor Henman
Commercial Performance Director, Cab Engine
