Hims Ad Library: Live Creatives, Product Lines & Markets

Hims ads on Meta, in short: GoMarble's ad library shows 859 live Hims ads on Nov 12, 2026, plus 5,329 that have stopped, for 6,188 tracked in all. The newest work is mostly British. Of the 161 ads first seen between Oct 13 and Nov 12, 129 send people to try.forhims.co.uk (80.1%), 19 to hims.com and 12 to hims.ca. We read the market from that landing domain, because the library carries no targeting data.

Product lines split just as sharply. Hair loss accounts for 84 of the 161 new ads and sexual health for 53, with weight loss at 14, testosterone at 8 and 2 that fit neither. Format tracks the product: 51 of 84 hair ads are video, against 14 of 53 sexual-health ads, 1 of 14 weight-loss ads and none of the testosterone ads. Every hims.ca ad in the window is a weight-loss ad, and 12 of 14 weight-loss ads link there.

Launch pace is uneven. The week starting Nov 9 added 60 new ads in three days, 60 of 161 (37.3%) of the month, after just 16 in the week of Oct 26. Learn More is the button on 94 new ads, Shop Now on 58 and See Details on 9. Shop Now shows up only on hair ads, the one line where a price is common: 27 of 84 hair ads name a figure in pounds or dollars.

Format, read from content: The month's 161 new ads break down as 94 image, 66 video and 1 carousel (58.4% / 41.0% / 0.6%). Meta tagged 96 of 161 (59.6%) as dynamic creative, so each DCO ad was sorted by the cards inside it rather than by that label. Video sits almost entirely on the UK domain, which splits 65 image to 64 video; hims.com runs 18 image to 1 video, and hims.ca 11 to 1.

Long runners: The oldest live Meta ad is a hims.com hair video that started on Jul 5, 2025 and has now run 495 days. Four of the five longest-running Meta ads are DCO, at 486, 486, 475 and 457 days, across weight loss, hair and ED. Image ads have not lasted as long. The longest live image, a Wegovy ad on hims.com, stands at 215 days.

Video hooks: Keyword rules on the opening words of 48 transcribed videos sort them as 9 price anchors, 8 creator testimonials, 7 stat or claim openers, 6 rankings or comparisons and 18 other. The price anchors are near-copies of one UK hair script that opens "55 pence a day. That's how much it costs to save your". Plain video ads average 34.9 seconds across 32 ads, so the scripts have room to explain a treatment.

What the month kept: The live / ended split for the 161 new ads is 111 / 50 as of Nov 12. Counting the sample rows, sexual health had already switched off 22 of its 53, while hair stopped 23 of 84 and weight loss 5 of 14. All 8 testosterone ads were still running.

UK (try.forhims.co.uk): 129 of the 161 new ads link here. It holds nearly all of the hair work (80 of 84) and sexual-health work (49 of 53). Format splits 65 image to 64 video. It is the only market where Shop Now appears, on 58 ads, all of them hair.

US (hims.com): 19 new ads, 18 of them image and 1 video. Testosterone shows up only on this domain, with 8 image ads. Every new US ad uses Learn More. The US also holds the two oldest live videos in the gallery, at 495 and 454 days.

Canada (hims.ca): 12 new ads, all weight loss, 11 image and 1 video, every one with a Learn More button. Headlines name the drug directly, for example "Start Your Ozempic Journey Today", and one video script opens by asking how to access Mounjaro online.