Noom Ads Library
HealthNoom runs 131 active ads out of 973 total creatives across Facebook, Instagram, Messenger, Audience_network, Threads. Top format: Image. Updated 2026-04-13.
Ad Creatives Overview
Ad Format Breakdown
Based on 210 ads from Mar 14 – Apr 13, 2026
Top Noom Ads
How emotional scores work: GoMarble's AI analyzes each ad creative and scores it across 15 emotional dimensions on a 1–10 scale. These scores reflect how strongly an ad's visuals, copy, and tone are designed to trigger each emotional response in viewers. The scores below are averaged across Noom's 210-ad sample.
Emotional Profile: Video vs. Image
| Emotion | What It Measures | Video Ads | Image Ads |
|---|---|---|---|
| Achievement | Accomplishment, success | 7.2/10 | 6.5/10 |
| Empowerment | Feeling capable and in control | 7.1/10 | 6.7/10 |
| Competence | Mastery, skill, capability | 6.9/10 | 6.4/10 |
| Esteem | Self-worth, feeling valued and attractive | 5.8/10 | 5.4/10 |
| Curiosity | Wonder, desire to know more | 6.5/10 | 6.6/10 |
| Engagement | Interest, attention, involvement | 5/10 | 5.1/10 |
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Noom Advertising Strategy: A Deep Dive
Noom has 973 tracked ad creatives with 131 currently active across Meta's ad network. Based on a 30-day sample of 210 ads, the format breakdown is 70% image and 30% video. This image-heavy mix reflects a product-level pattern: Noom's core health-weight program (176 ads) runs 68% image and 32% video, while the clinical landing page (18 ads) skews even further toward static creatives at 89% image. The GLP-1 microdose page runs 100% image ads.
Noom's video ads average 26 seconds and open with four distinct hook types: problem statements ("You wouldn't expect this to be the reason you gain weight"), personal transformations ("If you're on a health journey like I am, this is definitely worth giving it a try"), concept reframes ("You're seeing tercepatide everywhere right now, so let me break it down for you"), and direct address hooks ("These small daily choices could cause weight gain"). Transcriptions feature doctor endorsements and personal stories — lines like "Being a doctor I was constantly eating unhealthy food at work" and "I'm Colleen and I've lost 65 pounds with Noom."
Noom advertises across Facebook, Instagram, Messenger, Audience Network, and Threads. The dominant CTA is LEARN_MORE, appearing on 204 of the 210 sampled ads, with INSTALL_MOBILE_APP and VIEW_INSTAGRAM_PROFILE each appearing on 3 ads. Traffic concentrates on the health-weight program page (176 ads), followed by the clinical page (18 ads) and GLP-1 microdose page (9 ads).
Video Hook Patterns
"You wouldn't expect this to be the reason you gain weight."
"If you're on a health journey like I am, this is definitely worth giving it a try."
"You're seeing tercepatide everywhere right now, so let me break it down for you."
"These small daily choices could cause weight gain."
Ad Transcription Excerpts
"If you're on a health journey like I am, this is definitely worth giving it try. Noom added this new face scan feature You just open the app and take a quick selfie and it tracks your progress over ti..."
"You're seeing tercepatide everywhere right now, so let me break it down for you. I partnered with Noom to explain how GLP-1 actually works"
"You wouldn't expect this to be the reason you gain weight. Most people don't realize how easy it is to overeat every day, these small choices add up Being a doctor I was constantly eating unhealthy fo..."
"These small daily choices could cause weight gain. Most people don't realize how easy it is to overeat every day, these small choices add up... NOOM was created by psychologists to change eating habit..."
"I'm Colleen and i've lost 65 pounds with Noom. Did try intermittent fasting, the keto diet and didn't work for me It felt like always depriving myself"
Ad Format Strategy by Collection
| Collection | Ads | Video | Image |
|---|---|---|---|
| Health Weight Program | 176 | 32% | 68% |
| Clinical | 18 | 11% | 89% |
| GLP-1 Microdose | 9 | 0% | 100% |
| App Install | 3 | 67% | 33% |
Emotional Targeting by Product
| Collection | Top Emotional Drivers | Positioning |
|---|---|---|
| Health Weight Program | Achievement (6.9), Competence (6.9), Empowerment (6.9) | Behavior change |
| Clinical | Achievement (8.1), Esteem (7.9), Empowerment (7.3) | Clinical authority |
| GLP-1 Microdose | Curiosity (7.8), Urgency (6.9), Engagement (4.4) | Curiosity-driven |
What makes Noom's ads effective?
Noom's ads score highest on empowerment (6.8/10), achievement (6.7/10), and competence (6.6/10) emotional drivers, reflecting creative centered on capability and self-improvement. Video ads averaging 26 seconds feature testimonial-style transcriptions — one reads "Being a doctor I was constantly eating unhealthy food at work. Stumbled on Noom five months ago. Couldn't believe that as doctor had that much learn about my own body." The near-universal LEARN_MORE CTA (204 of 210 ads) directs users toward educational engagement rather than immediate purchase.
Where does Noom advertise?
Noom runs ads across five Meta placements: Facebook, Instagram, Messenger, Audience Network, and Threads. The ad data shows presence on all five platforms within Meta's ad network. All nine curated ads in the gallery appear on Facebook, with one also appearing on Instagram. The brand's distribution covers the full range of Meta's available placements.
How we analyze Noom's ads
GoMarble's AI continuously monitors ad creatives across Meta's Ad Library and other platforms. For each brand, we track active and inactive creatives, classify ad formats by examining actual media content (not Meta's delivery labels), and run every creative through our proprietary 15-dimension emotional scoring model.
Competitor identification uses AI-powered market analysis combining brand signals, product keywords, and category positioning. Format breakdowns are computed from a 30-day rolling sample of real ads, not platform-reported delivery formats. All transcriptions are extracted directly from video ad audio.
GoMarble breaks down any ad's hook, angle, offer, and emotional score — in seconds.
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Noom Creative Patterns & Ad Formats
Emotional Profile by Format: Across the 30-day sample, Noom's video ads score higher on achievement (7.2 vs. 6.5) and empowerment (7.1 vs. 6.7) than image ads. Image ads instead index slightly higher on curiosity (6.6 vs. 6.5) and urgency (4.4 vs. not in top video scores). This pattern suggests video carries the heavier emotional messaging around personal transformation, while image ads lean toward informational curiosity.
Landing Page x Format Strategy: Noom's format choices align with product positioning. The core health-weight program (176 ads) runs 68% image and 32% video — the only destination with significant volume in both formats. The clinical landing page (18 ads) skews 89% image, and the GLP-1 microdose page (9 ads) runs 100% image. The app install destination (3 ads) is the only page that skews video-heavy at 67%, likely reflecting the need for demonstration content to drive app downloads.
Video Hook Patterns: Noom's video transcriptions follow four distinct opening strategies: (1) Problem statements — "You wouldn't expect this to be the reason you gain weight"; (2) Personal transformations — "If you're on a health journey like I am, this is definitely worth giving it a try"; (3) Concept reframes — "You're seeing tercepatide everywhere right now, so let me break it down for you"; and (4) Direct address — "These small daily choices could cause weight gain." Doctor endorsements and weight loss testimonials anchor the narrative arcs.
Emotional Targeting by Product: Noom's emotional profile shifts by destination. The health-weight program scores evenly on achievement (6.9), competence (6.9), and empowerment (6.9) — balanced behavior-change messaging. The clinical page scores significantly higher at 8.1 on achievement and 7.9 on esteem, reflecting clinical authority and aspirational outcomes. The GLP-1 microdose page leads with curiosity (7.8) and urgency (6.9), indicating an information-seeking audience motivated by time-sensitive interest in new medication options.
Platform-by-Platform Breakdown
Facebook: Facebook appears as a placement across Noom's ad set. The majority of curated gallery ads appear on Facebook, including both video testimonials and image creatives. All ads use the LEARN_MORE CTA, directing users to program and clinical landing pages.
Instagram: Instagram is included in Noom's platform list. At least one curated video ad ("Calories Aren't the Whole Story") targets Instagram specifically. Instagram placements feature the same LEARN_MORE CTA pattern as Facebook ads.
Messenger & Audience Network: Both Messenger and Audience Network appear in Noom's platform data, providing additional reach across Meta's extended network. These placements extend the same creative assets without requiring separate production.
Threads: Threads appears in Noom's platform list, indicating the brand has adopted this newer Meta placement. Noom is among the health and wellness advertisers testing Threads inventory alongside their established Meta placements.
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Empowerment and achievement dominate: Noom's ads average 6.8/10 on empowerment and 6.7/10 on achievement, reflecting creative centered on personal capability and health goals.
Image-heavy format mix at 70/30: Based on the 30-day sample of 210 ads, 70% are image creatives and 30% are video, with the GLP-1 microdose page running 100% image.
LEARN_MORE is the near-universal CTA: 204 of 210 sampled ads use LEARN_MORE, directing users to educational content rather than direct purchases.
Clinical page scores highest on achievement (8.1/10) and esteem (7.9/10): The clinical landing page carries the strongest emotional scoring across all Noom destinations.
Video ads average 26 seconds: Video content features doctor endorsements and personal transformation stories, with hook patterns including problem statements and concept reframes.
Traffic concentrates on the health-weight program: 176 of 210 sampled ads (84%) direct to the programs/health-weight landing page, making it Noom's primary ad destination by volume.
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Frequently Asked Questions
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Lovingly assembled by GoMarble's AI — which analyzed 973 Noom creatives so you didn't have to. Tracking 1.5M+ ads across 80+ countries. Last updated: 2026-04-13.