Stanley Cup Ads: What Stanley 1913 Switched Off Before Black Friday

Name: Kacey Musgraves Collab
Uploaded: 2026-11-12
Description: Dry spells? Gone. Good times? Flowing. The Stanley 1913 x Kacey Musgraves collection is now available.

Drinkware

Searching for Stanley cup ads? This page covers Stanley 1913, the drinkware brand, and its Meta ads, not NHL Stanley Cup broadcast commercials. GoMarble's ad library shows 303 active Stanley ads on Nov 12, 2026, against 480 active on Nov 6 (analytics daily count). The steepest step came overnight: 480 to 338, down 142, from Nov 6 to Nov 7. Below is a dated timeline of what switched off.

Stanley runs 303 active ads out of 304 total creatives across Facebook, Instagram, Messenger, Audience network, Threads, WhatsApp. Top format: Image. Updated 2026-11-12.

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304

Total Ads

303

Active Now

Image

Top Format

Platforms

Ad Format Breakdown

Image 46.8%

Video 45.2%

DPA 7.2%

Carousel 0.8%

Based on 250 Stanley ads first seen Oct 22 to Nov 11, 2026 (requested Oct 13 to Nov 12; the 250-row cap was hit). DCO ads sorted by their cards. Includes 99 ads that have since ended.

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Top Stanley Ads

Format

Meta delivery

Landing host

Page

Showing 12 of 12 ads

Stanley Meta ad timeline, Oct 13 to Nov 12, 2026

One row per day. The first set of columns is the analytics daily count; the last two count ad rows from separate pulls. The two sources do not reconcile day by day, so read them side by side rather than as one ledger. Oct 22 is the clearest case. The pulled rows date a large batch of starts to that day, while the analytics count fell and only jumped two days later. Filter by week or by the direction of the analytics count.

Week Direction (analytics) Search

Day	Week	Active (analytics)	Change vs prior day (analytics)	Direction (analytics)	Image (analytics)	Video (analytics)	DPA (analytics)	Started (pulled rows)	Ended, derived (pulled inactive rows)
Tue Oct 13	Week of Oct 12	260		Start	136	90	25	9	9
Wed Oct 14	Week of Oct 12	263	+3	Up	140	89	25	0	0
Thu Oct 15	Week of Oct 12	266	+3	Up	142	90	25	2	0
Fri Oct 16	Week of Oct 12	276	+10	Up	155	86	26	2	0
Sat Oct 17	Week of Oct 12	287	+11	Up	162	88	28	0	0
Sun Oct 18	Week of Oct 12	292	+5	Up	164	91	28	1	0
Mon Oct 19	Week of Oct 19	300	+8	Up	170	93	28	2	0
Tue Oct 20	Week of Oct 19	309	+9	Up	179	93	28	19	7
Wed Oct 21	Week of Oct 19	284	-25	Down	159	91	28	16	27
Thu Oct 22	Week of Oct 19	201	-83	Down	102	90	7	294	56
Fri Oct 23	Week of Oct 19	155	-46	Down	87	53	14	22	2
Sat Oct 24	Week of Oct 19	390	+235	Up	201	143	43	7	1
Sun Oct 25	Week of Oct 19	406	+16	Up	213	147	42	1	5
Mon Oct 26	Week of Oct 26	405	-1	Down	216	145	43	3	1
Tue Oct 27	Week of Oct 26	413	+8	Up	220	148	44	80	0
Wed Oct 28	Week of Oct 26	520	+107	Up	261	214	44	17	13
Thu Oct 29	Week of Oct 26	526	+6	Up	258	222	45	13	15
Fri Oct 30	Week of Oct 26	523	-3	Down	252	223	47	8	23
Sat Oct 31	Week of Oct 26	505	-18	Down	242	223	39	7	13
Sun Nov 1	Week of Oct 26	493	-12	Down	236	216	40	15	0
Mon Nov 2	Week of Nov 2	497	+4	Up	239	217	40	3	43
Tue Nov 3	Week of Nov 2	457	-40	Down	218	202	36	18	0
Wed Nov 4	Week of Nov 2	505	+48	Up	236	222	46	54	63
Thu Nov 5	Week of Nov 2	467	-38	Down	217	211	38	22	0
Fri Nov 6	Week of Nov 2	480	+13	Up	229	212	38	71	191
Sat Nov 7	Week of Nov 2	338	-142	Down	161	151	25	5	0
Sun Nov 8	Week of Nov 2	343	+5	Up	165	152	25	1	0
Mon Nov 9	Week of Nov 9	345	+2	Up	166	153	25	7	2
Tue Nov 10	Week of Nov 9	351	+6	Up	167	157	26	12	8
Wed Nov 11	Week of Nov 9	297	-54	Down	135	135	26	12	0
Thu Nov 12	Week of Nov 9	303	+6	Up	139	136	27	0	0

Showing 10 of 31 rows

Source: GoMarble ad library, pulled Nov 12, 2026. Analytics columns: ads_library_get_brand_analytics daily counts. Started and ended columns: ads_library_get_ads_by_brand_id rows (live rows plus the 500 newest-started inactive rows); end dates are derived as start date plus run length.

The Nov 6 switch-off, grouped by start date

Each row is a batch of Stanley ads that started on the same day and has a derived end date of Nov 6, 2026. Days running is the calendar gap from start to Nov 6. Search by date or landing path.

Started	Ads ended Nov 6 (derived)	Days running	DCO	DPA	Video	Image	Top landing path (ads)	Linked to ca.stanley1913.com
Oct 22	65	15	49	6	10	0	/collections/fall-drinkware-collection (25)	2
Oct 23	5	14	4	0	0	1	/collections/fall-drinkware-collection (2)	1
Oct 26	2	11	0	1	0	1	/collections/mugs-cups (1)	0
Oct 27	30	10	28	0	1	1	/collections/gifts-for-him-her-all (20)	10
Oct 28	9	9	6	0	1	2	/collections/gifts-for-him-her-all (5)	4
Oct 29	5	8	3	0	1	1	/collections/gifts-for-him-her-all (3)	3
Oct 30	1	7	1	0	0	0	/collections/gifts-for-him-her-all (1)	1
Oct 31	4	6	2	0	1	1	/collections/gifts-for-him-her-all (2)	3
Nov 2	2	4	1	0	0	1	/collections/gifts-for-him-her-all (1)	1
Nov 3	2	3	0	0	0	2	/products/the-everyday-suburban-mug-24-oz-0-71-l (1)	0
Nov 4	45	2	28	12	3	2	/ (12)	23
Nov 5	16	1	14	0	0	2	/collections/gifts-for-her (2)	2
Nov 6	5	0	5	0	0	0	/collections/mugs-cups (2)	2

Showing 10 of 13 rows

Source: GoMarble ad library, ads_library_get_ads_by_brand_id, live=false, 500 newest-started inactive rows pulled Nov 12, 2026. End date derived as started_running plus running_duration. Rows pulled only, so counts are a floor.

Where the Nov 6 ads pointed

Every landing path among the 191 ads with a derived Nov 6 end date, with its content format and store host. Filter by path group to see the gift and fall pages together.

Path group Search

Landing path	Path group	Ads	Video	Image	DPA	US-style host (stanley1913.com)	ca.stanley1913.com
/collections/gifts-for-him-her-all	Gifts	33	17	16	0	18	15
/collections/fall-drinkware-collection	Fall	31	19	12	0	31	0
/collections/gifts-for-all	Gifts	27	17	9	1	27	0
/collections/mugs-cups	Other collection	24	17	6	1	22	2
/collections/fall-refresh	Fall	16	8	7	1	1	15
/	Homepage	14	0	0	14	2	12
/collections/gifts-for-her	Gifts	10	0	10	0	7	3
/collections/gifts-for-him	Gifts	8	2	6	0	8	0
/collections/gifts-for-entertainer-hostess	Gifts	7	0	7	0	7	0
/collections/gifts-under-50	Gifts	4	0	3	1	4	0
/products/aerolight-transit-bottle-20-oz	Product page	4	4	0	0	0	4
/products/the-transit-flip-top-mug-20-oz	Product page	4	4	0	0	4	0
/collections/gifts-for-fitness-lovers	Gifts	3	0	3	0	3	0
/products/the-wellspring-bottle-24-oz	Product page	3	0	3	0	3	0
/products/the-everyday-suburban-mug-24-oz-0-71-l	Product page	1	0	1	0	1	0
/collections/coffee-tea	Other collection	1	0	1	0	0	1
/collections/leakproof-water-bottles	Other collection	1	0	0	1	1	0

Showing 10 of 17 rows

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Brands Competing with Stanley

YETI

Hydro Flask

Owala

Simple Modern

BruMate

Stanley's Pre-Black Friday Ad Cut, Day by Day

The analytics count tells the headline story. Stanley opened the window at 260 active on Oct 13, 2026 and climbed to a peak of 526 active on Oct 29. The low point came earlier, on Oct 23: 155 active, back to 390 the next day (Oct 24). It sat near 500 into early November and read 480 active on Nov 6. One day later it read 338. By Nov 12 it was 303 active, so the six-day move is down 177 (480 to 303), 36.9%. Measured from the start of the window it reads 303 vs 260, up 43, which means Stanley still runs more Meta ads than it did a month earlier.

The analytics tool lists just 1 inactive Stanley ad on Nov 12, so its all-time total reads 304. The ad-level pull disagrees. We pulled the 500 newest-started inactive rows, and 191 ads in them carry a derived end date of Nov 6. Derived means we added each ad's run length to its start date, because the API returns no end-date field. Their stop times bunch tightly: 184 of 191 ended between 13:00 and 13:59 UTC. Treat 191 as a floor, since older inactive rows were never pulled.

So what went dark? Mostly gift and fall pages. A gifts collection was the destination for 92 of 191, and 47 of 191 used a path with 'fall' in it. The three busiest paths were /collections/gifts-for-him-her-all 33, /collections/fall-drinkware-collection 31, /collections/gifts-for-all 27. This page logs dates and destinations only. The ad library does not record why an advertiser stops an ad, and we do not guess.

What makes Stanley's ads effective?

Results are the one thing this data cannot show. The ad library holds no spend, reach or sales figures for Stanley, so nothing here ranks one ad above another. What it can show is staying power. In the live pull, 36 of 365 live rows started 90 or more days before Nov 12. The oldest live ad in the gallery, a DCO video for a cooler backpack on the Canadian store, started May 20, 2025 and has now run 541 days.

Where does Stanley advertise?

Every Stanley ad in the 30-day sample runs on both Facebook and Instagram, and some add Threads or WhatsApp. The older gallery ads also list Messenger and Audience Network. The library returns no targeting or country field, so market can only be read from the landing host. Across the sample that reads 191 www.stanley1913.com, 58 ca.stanley1913.com, 1 fb.com. A real share of the work sends people to the Canadian store, so these ads should not be read as US-only.

How we analyze Stanley's ads

Counts on this page come from GoMarble's ad library as pulled on Nov 12, 2026. Where a figure comes from a sample of Stanley's ads rather than the full set, the page says so next to it.

Formats are read from the media of each sampled Stanley ad. Stanley ad copy is quoted word for word, and each table states what it was computed from.

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Stanley Creative Patterns & Ad Formats

Label versus content: Meta tags most new Stanley ads as dynamic creative. The 30-day sample reads 250 ads: 167 DCO, 35 image, 28 video, 18 DPA, 2 carousel. Sort each DCO ad by the cards inside it and the split becomes 117 image, 113 video, 18 DPA, 2 carousel (of 250). Image and video run almost level. The sample hit its 250-row cap and covers starts from Oct 22 to Nov 11 only, and it still holds 151 live, 99 ended (of 250).

What stopped on Nov 6: By Meta's label the 191 ads were 141 DCO, 19 DPA, 17 video, 14 image. Read by their cards they split 88 video, 84 image, 19 DPA. They came from a few launch batches: 65 started Oct 22, 45 started Nov 4, 30 started Oct 27, 16 started Nov 5. The API's duration field gives 65 ran 15 days, 45 ran 2 days, 31 ran 10 days, 16 ran 1 day. Its 10-day bucket holds one more ad than the Oct 27 batch, a small mismatch we have not resolved.

Launches on the same day: Nov 6 was a start day as well as a stop day: 71 started, 66 still live, 5 ended the same day. By Meta label the Nov 6 starts were 61 DCO, 6 DPA, 3 video, 1 image. From Nov 7 to Nov 11 the live pull adds 37 ads: 18 image, 17 video, 2 DPA. Their top paths were /collections/stanley-create-custom 8, /collections/mugs-cups 7, /collections/fall-drinkware-collection 4.

Length and voice: The 28 video-type ads in the sample average 17.8 seconds. Brand copy stays short and seasonal, for example "Wrapped for the season. Built for life." One live image ad headlined "Black Friday. Customize it." offers free engravings through 11/15. Creator and partnership pages ran 7 of 250 sample ads, and six of those seven link to the fall drinkware collection.

Store-by-Store Breakdown

www.stanley1913.com: The main store takes 191 of the 250 ads in the 30-day sample. It also took the largest share of the Nov 6 stops, 139 of the 191 rows, counting one ad that links to the bare stanley1913.com domain. The Oct 22 batch of 65 was almost entirely aimed here.

ca.stanley1913.com: The Canadian store is the landing host for 58 sample ads. It accounts for 52 of the 191 Nov 6 stops, and for 23 of the 45 ads that started Nov 4 and ran only two days. The oldest live gallery ad, at 541 days, lands here too.

Call to action: The button never changes. The sample shows SHOP_NOW on 250 of 250, across both stores and across creator pages.

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Key Takeaways for Marketers

Biggest one-day fall: the analytics count went 480 to 338, down 142, from Nov 6 to Nov 7, 2026. No other day in the Oct 13 to Nov 12 window fell that far.

One-hour stop: in GoMarble's inactive pull, 184 of 191 ended between 13:00 and 13:59 UTC on Nov 6. Those end times are derived from start date plus run length.

Gift and fall pages went first: 92 of 191 Nov 6 stops linked to a gifts collection, and 47 of 191 to a fall path.

Short runs before the cut: 45 ads started Nov 4 and 16 started Nov 5, then stopped on Nov 6, per the derived end dates.

Not a US-only program: the 30-day sample reads 191 www.stanley1913.com, 58 ca.stanley1913.com, 1 fb.com by landing host.

Count sources disagree: the live pull returned 365 rows on Nov 12. The analytics count for the same day is 303. Compare like with like.

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Frequently Asked Questions

Is this about Stanley tumbler ads or NHL Stanley Cup ads?

The tumbler brand. Every ad here comes from the Stanley advertiser in GoMarble's ad library (page handle StanleyBrand, site stanley1913.com), which sells insulated drinkware. Search results for the same phrase also surface NHL playoff commercials; those are hockey TV spots and are not covered. In the 30-day sample the button reads SHOP_NOW on 250 of 250 ads.

How many ads is Stanley running on Meta right now?

GoMarble's ad library analytics show 303 active Stanley ads on Nov 12, 2026. That is below the 480 active on Nov 6 and above the 260 active on Oct 13. A separate live pull of ad rows returned 365 rows the same day. The API does not explain the gap, so we report each figure with its source and never add them together.

When did Stanley switch off its ads before Black Friday?

Mostly on Nov 6, 2026. In the 500 newest-started inactive rows GoMarble pulled, 191 ads have a derived end date of Nov 6, and 184 of 191 ended between 13:00 and 13:59 UTC. The end date is derived from start date plus run length. Older inactive rows were not pulled, so 191 is a floor, not a total.

What were the Stanley ads that ended Nov 6 promoting?

Holiday gifts and the fall range. Of the 191 ads with a derived Nov 6 end date in GoMarble's pull, 92 linked to a gifts collection and 47 of 191 to a fall path. The top destinations were /collections/gifts-for-him-her-all 33, /collections/fall-drinkware-collection 31, /collections/gifts-for-all 27.

Does Stanley use video or image ads?

Both, in near-equal measure. GoMarble's 30-day sample of Stanley ads, sorted by content rather than Meta's label, reads 117 image, 113 video, 18 DPA, 2 carousel (of 250). The video-type ads are short, averaging 17.8 seconds across 28 ads. Every ad in the sample uses a Shop Now button.

Who are Stanley's main advertising competitors?

GoMarble's competitor search for stanley1913.com, run on insulated tumbler and water bottle keywords, returns YETI, Hydro Flask, Owala, Simple Modern and BruMate. Each of the five was matched to an ad library advertiser by its domain. None of them has a page in this library yet.