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YETI Ads: Live Meta Creatives, Formats & Landing Pages

Drinkware

GoMarble's ad library shows 369 active YETI ads on Meta on Nov 12, 2026, split 238 image, 131 video (64.5% image). We pulled 197 of 369 as a sample. None of those sampled ads started after Oct 28, and none mention Black Friday or Cyber yet.

YETI runs 369 active ads out of 374 total creatives across Facebook, Instagram, Audience network, Messenger, Threads. Top format: Image. Updated 2026-11-12.

Research YETI's ads in GoMarble Search 200M+ ads, then compare them with your own account.

Ad Creatives Overview

374
Total Ads
369
Active Now
Image
Top Format
5
Platforms

Ad Format Breakdown

DCO 38%
Video 32%
Image 29%

Sample of 197 of 369 live ads on Nov 12, 2026, format read from each ad: 75 DCO, 64 video, 58 image (38% / 32% / 29%). Meta's delivery labels for the full live set read 238 image, 131 video (64.5% image), which is why Image shows as the top format.

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Top YETI Ads

Format
Site
Run by
Landing

Showing 12 of 12 ads

YETI ads at a glance: full live set vs sample

Each figure is labelled with where it comes from. Analytics rows cover every active YETI ad. Sample rows cover the 197 live ads the tool returned, so read them as shares of a sample, not of all 369.

MeasureValueBasis
Active ads on Nov 12, 2026369 active, 5 inactiveAnalytics (full live set)
Active ads by delivery format238 image, 131 video (64.5% image)Analytics (full live set)
Daily active count, Nov 6 to Nov 12360 to 386Analytics (full live set)
Live ads captured in the sample197 of 369Sample
Sample by format read from the ad75 DCO, 64 video, 58 image (38% / 32% / 29%)Sample
DCO ads by number of cards2 cards: 58, 3 cards: 15, 4 cards: 1, 5 cards: 1Sample
Sample by landing domainyeti.com 145, yeti.ca 49, other 3 (venue ticketing sites)Sample
Canada (yeti.ca) ads by format49 ads: 22 DCO, 16 image, 11 videoSample
Call-to-action buttonShop Now 194, Learn More 3 (the 3 Learn More ads link to venue lounge-upgrade ticket pages)Sample
Top-level landing path/collections 96, /fan-shop 51, /drinkware 30, /bags 8, /cases-and-storage 5, /kitchen 3Sample

Showing 10 of 22 rows

Source: GoMarble ad library: ads_library_get_brand_analytics (analytics rows) and ads_library_get_ads_by_brand_id (sample rows), both pulled Nov 12, 2026.

When the sampled YETI ads started

Launch counts per week (weeks start Monday) for the 197 sampled live ads: Sep 21: 5; Sep 28: 16; Oct 05: 50; Oct 12: 43; Oct 19: 31; Oct 26: 52. The two November weeks are zero because a date filter for Oct 29 to Nov 12 returned no live ads.

Week startingSampled ads launched
Sep 215
Sep 2816
Oct 0550
Oct 1243
Oct 1931
Oct 2652
Nov 020
Nov 090

Showing 8 of 8 rows

Source: GoMarble ad library, ads_library_get_ads_by_brand_id, 197 unique live YETI ads from four pulls deduplicated by ad ID, pulled Nov 12, 2026. A sample of the 369 active ads, not the full set.

Gallery ads: site, landing section and run length

The 12 ads in the gallery above, one row each. Filter by who runs the ad, the site it links to or the landing section.

HeadlineFormatRun bySiteLandingStartedDays runningVideo lengthLanding path
30% Off Rambler® 42 oz. Straw MugVideoYETIyeti.comDrinkwareSep 25, 2026487.0s/drinkware/straw-drinkware/21071503840.html
Don’t Miss Your ChanceVideoYETIyeti.comTrending colorsSep 29, 2026446.0s/collections/trending-colors/tropical-pink
Grab and go.VideoYETIyeti.comBagsSep 29, 20264419.8s/bags/crossbody-bags
Soft coolers that crush.ImageYETIyeti.comTrending colorsSep 25, 202648n/a/collections/trending-colors/riverhead-collection
Don’t Miss Your ChanceImageYETIyeti.comTrending colorsSep 27, 202646n/a/collections/trending-colors/venom
The New Camino® Zip CarryallImageYETIyeti.comBagsSep 27, 202646n/a/bags
Go yard with this limited drop.DCOYETIyeti.comOther fan shopOct 1, 202642n/a/fan-shop/mlb-designs/mlb-fandom-collection.html
Partner post: Jada Brown BusinessVideoCreatoryeti.comDrinkwareOct 6, 20263724.2s/drinkware/sports-hydration
Partner post: Sincerely SucriyaVideoCreatoryeti.comTrending activitiesOct 9, 20263433.3s/collections/trending-activities/youth-team-sports
Partner post: Karsen KimballVideoCreatoryeti.comTrending colorsOct 9, 20263437.7s/collections/trending-colors/riverhead-collection

Showing 10 of 12 rows

Source: GoMarble ad library, ads_library_get_ads_by_brand_id, live YETI ads pulled Nov 12, 2026. Creator rows run from partner pages and carry no headline, so the page name stands in.

Every sampled live YETI ad

The ad-level log behind the sample counts on this page, newest first. Filter by format, site, landing section, discount, page or button, or search an ad ID.

StartedFormatDCO cardsSiteLanding sectionDiscount in copyPageButtonVideo lengthAd ID
Oct 28, 2026Videon/ayeti.caOracle Red Bull RacingNoneYETI pageShop Now4.0s4552827388330216
Oct 28, 2026Videon/ayeti.comTrending colorsNoneYETI pageShop Now9.0s2262635757802491
Oct 28, 2026Videon/ayeti.comTrending colorsNoneYETI pageShop Now9.0s2157457278187390
Oct 28, 2026Videon/ayeti.caBagsNoneYETI pageShop Now46.3s2072081956758489
Oct 28, 2026Videon/ayeti.comTrending colorsNoneYETI pageShop Now9.0s1344445984308946
Oct 28, 2026Imagen/ayeti.comTrending colorsNoneYETI pageShop Nown/a1151632530884761
Oct 27, 2026Imagen/ayeti.caTrending colorsNoneYETI pageShop Nown/a960031980191998
Oct 27, 2026DCO2yeti.comTrending colorsNoneYETI pageShop Nown/a954191864050916
Oct 27, 2026DCO2yeti.caTrending colorsNoneYETI pageShop Nown/a939514859012521
Oct 27, 2026DCO2yeti.caTrending colorsNoneYETI pageShop Nown/a939204109024669

Showing 10 of 197 rows

Source: GoMarble ad library, ads_library_get_ads_by_brand_id, 197 unique live YETI ads from four pulls deduplicated by ad ID, pulled Nov 12, 2026. A sample of the 369 active ads, not the full set. Format is read from the ad (DCO kept as its own group). Venue site means a concert-venue lounge-upgrade page, not yeti.com or yeti.ca.

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Brands Competing with YETI

H
Hydro Flask
S
Stanley
O
Owala
K
Klean Kanteen
S
S'well

YETI Advertising Strategy: Colors, Racing Merch and Two Storefronts

YETI ads on Meta, briefly: GoMarble's analytics counts 369 active, 5 inactive on Nov 12, 2026, and the daily active count moved between 360 to 386 over the prior week. Meta's delivery labels split the live set as 238 image, 131 video (64.5% image). The ad-level tool caps each pull, so we captured 197 of 369 live ads. Every share below is from that sample.

Two themes carry most of the sample. Limited-run colorways come first: trending-colors collection pages take 82 ads (42%). The Oracle Red Bull Racing fan-shop page follows with 38 ads (19%): 18 DCO, 14 image, 6 video. Headlines repeat heavily. The sample holds 37 for 197 ads when you count unique headline and description pairs, and "Partners in Performance" alone appears 20 times.

Canada gets its own slice. By landing domain the split is yeti.com 145, yeti.ca 49, other 3 (venue ticketing sites). The Canadian set is 49 ads: 22 DCO, 16 image, 11 video, with copy in Canadian spelling such as "favourite" and "colours". Shop Now 194, Learn More 3 is the button count, and the 3 exceptions sell lounge upgrades at concert venues.

Video Hook Patterns

Ad Transcription Excerpts

What makes YETI's ads effective?

The library has no spend or results data, so this page cannot rank YETI ads by performance. What it can show is the pressure YETI puts in the copy. Scarcity beats discounting here: "Don’t Miss Your Chance" and "Catch this color before it’s gone for good" sit on colorway ads, while just 24 ads (12%): 20% off x 6, 25% off x 17, 30% off x 1 name a price cut. Most YETI ads lean on the product, limited color or team merch instead of a deal.

Where does YETI advertise?

The sampled ads run across five Meta placements: Facebook, Instagram, Audience Network, Messenger and Threads. Coverage is uneven. Threads and Audience Network each carry 193 of the 197 sampled ads, while Messenger carries 48. In the gallery, one Leafs bottle video on yeti.ca also lists WhatsApp, and the one gift ad runs on Facebook and Instagram only.

How we analyze YETI's ads

Counts on this page come from GoMarble's ad library as pulled on Nov 12, 2026. Where a figure comes from a sample of YETI's ads rather than the full set, the page says so next to it.

Formats are read from the media of each sampled YETI ad. YETI ad copy is quoted word for word, and each table states what it was computed from.

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YETI Creative Patterns & Ad Formats

Dynamic creative leads the sample: Read from the ads themselves, the sample is 75 DCO, 64 video, 58 image (38% / 32% / 29%). Most DCO units are small. By card count the breakdown is 2 cards: 58, 3 cards: 15, 4 cards: 1, 5 cards: 1, so YETI tests two or three variants at a time rather than large card sets.

Short video: 63 with a length: 33 at 15s or under, 13 at 16 to 30s, 17 over 30s; median 13.9s, longest 46.3s. The longest is a yeti.ca tote-bag video that started on Oct 28. Product clips such as the 7-second straw mug ad sit at the short end.

Creators, kept small: 7 ads from 3 creator pages, all video, all labelled #ad or #YETI_Partner in copy. The three in the gallery point at sports hydration, youth team sports and the Riverhead fall collection, and read like personal posts, for example "another game day, another bag full of all the things".

Young ads: run length so far is median 27 days, longest 48 days, shortest 15 days. Nothing in the sample is older than late September, which fits a set that YETI refreshes in batches.

Launch Timing and the Holiday Question

Batch launches: The sample's biggest days were Oct 27: 45 ads, Oct 16: 34 ads. Weekly counts climb from 5 in the week of Sep 21 to 52 in the week of Oct 26.

Then a pause: The newest live ad in the sample dates from Oct 28, 2026 (6 ads); the date filter returned 0 live ads launched Oct 29 to Nov 12. That gap covers the two weeks before late-November sales.

No Black Friday copy yet: 1 of 197 mention gifts (the one is 'Give Custom YETI® Gear', which also mentions holiday designs); 0 mention Black Friday or Cyber. That single gift ad started Oct 15 and its link carries a holiday campaign tag, so holiday work exists. It just is not the message of the live set as of Nov 12.

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Key Takeaways for Marketers

Holiday copy has not landed: GoMarble's sample of 197 live YETI ads on Nov 12, 2026 holds one gift ad and zero Black Friday or Cyber mentions. If you sell drinkware, YETI is not yet competing on holiday messaging in this set.

Color scarcity is the main lever: 82 ads (42%) of the sample point to trending-colors pages, against 24 ads that name a percentage off.

Licensed racing merch is a full workstream: 38 sampled ads send people to the Oracle Red Bull Racing collection, on both yeti.com and yeti.ca.

Canada is run as a separate storefront: 49 sampled ads link to yeti.ca, and 22 of them are DCO.

Few messages, many units: 37 unique headline and description pairs cover all 197 sampled ads.

Volume is steady, launches are not: the full live set held between 360 and 386 active ads over Nov 6 to Nov 12, yet no sampled live ad started after Oct 28.

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Frequently Asked Questions

Is YETI running Black Friday ads yet?
Not as of Nov 12, 2026. In GoMarble's sample of 197 live YETI ads, none mention Black Friday or Cyber, and just one mentions gifts. The newest sampled ad started on Oct 28, and a date filter found no live YETI ads launched between Oct 29 and Nov 12.
How many ads is YETI running on Meta?
GoMarble's analytics shows 369 active, 5 inactive YETI ads on Nov 12, 2026. Across Nov 6 to Nov 12 the daily active count ranged 360 to 386. Other ad-library sites publish different totals because they count differently, so compare figures only within one source.
Does YETI run more image or video ads?
Image, on Meta's delivery labels: 238 image, 131 video (64.5% image) across the live set. Reading each ad in GoMarble's 197-ad sample gives 75 DCO, 64 video, 58 image, because Meta serves many YETI ads as dynamic creative. Every one of those 75 DCO ads uses two to five cards.
Where do YETI ads send people?
In GoMarble's sample of 197 live ads, the top-level paths are /collections 96, /fan-shop 51, /drinkware 30, /bags 8, /cases-and-storage 5, /kitchen 3. Trending-colors pages alone take 82 ads (42%), and the Oracle Red Bull Racing fan shop takes 38.
Does YETI discount in its ads?
Sometimes. Of the 197 sampled live ads, 24 state a percentage off: six at 20%, seventeen at 25% and one at 30%. The rest sell a color, a collection or team merch with no price in the copy. Source: GoMarble's ad library sample, pulled Nov 12, 2026.
Does YETI use creator ads?
A few. Of the 197 sampled live ads, 7 come from three creator pages instead of the YETI page. All are video, and each discloses the partnership with #ad or #YETI_Partner. The remaining 190 run under the YETI page name.
Which brands compete with YETI in advertising?
A third-party brand listing names Hydro Flask, Stanley, Owala, Klean Kanteen and S'well among YETI's competitors. That list is not from GoMarble's competitor match, and none of these brands has a page in this library yet.

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Data: GoMarble's ad library, 374 YETI creatives analyzed. Last updated: 2026-11-12.

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