Tommy John Ads: Live Meta Underwear Creative vs MeUndies
FashionTommy John ads on Meta, as of Nov 12, 2026: GoMarble's ad library shows 181 active Tommy John ads, which Meta labels 109 image, 38 video, 33 DPA and 1 carousel. That DPA slice is 18% of the live set, against 3% for MeUndies the same day. Of the 220 Tommy John ads that started Oct 15 to Nov 11, 80% are image by content and 30% are DCO, and 68 launched on Nov 9 alone. Below: 12 live ads, every new ad in a filterable log, and the MeUndies mix beside it.
Tommy John runs 181 active ads across Facebook, Instagram, Threads, WhatsApp. Top format: Image. Updated 2026-11-12.
Ad Creatives Overview
Ad Format Breakdown
Based on 220 Tommy John ads that started Oct 15 to Nov 11, 2026 (every ad started Oct 13 to Nov 12, below the 250-ad cap), read by content with DCO and DPA ads sorted by their cards. Live and ended ads both count.
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Showing 12 of 12 ads
Delivery type mix: Tommy John vs MeUndies
Meta's delivery label for every ad in each sample, as a share of that sample. Tommy John covers ads started Oct 15 to Nov 11, 2026; MeUndies covers its newest 250, started Oct 30 to Nov 11, because its pull hit the cap. Compare the shares, not the counts.
| Delivery type | Tommy John share | Tommy John ads | MeUndies share | MeUndies ads |
|---|---|---|---|---|
| Image | 44% | 97 of 220 | 22% | 56 of 250 |
| DCO | 30% | 65 of 220 | 60% | 150 of 250 |
| Video | 18% | 40 of 220 | 12% | 30 of 250 |
| DPA | 8% | 17 of 220 | 6% | 14 of 250 |
| Carousel | under 1% | 1 of 220 | 0% | 0 of 250 |
Showing 5 of 5 rows
Source: GoMarble ad library, ads_library_get_ads_by_brand_id for both brands, pulled Nov 12, 2026. Tommy John: 220 ads, all returned. MeUndies: newest 250, more available.
Every new Tommy John ad, Oct 15 to Nov 11, 2026
The 220 ad rows behind the sample figures on this page, newest first. Filter by content format, delivery type, live status or landing path, or search a headline or ad ID.
| Started | Content format | Delivery type | Status | CTA | Landing path | Video length (s) | Headline | Ad ID |
|---|---|---|---|---|---|---|---|---|
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/mens-sleep-lounge | Flash Sale | 972739155491242 | |
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/womens-underwear | Flash Sale | 4761605100792835 | |
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/womens-sleep-lounge | Flash Sale | 39894539313527576 | |
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/mens-sleep-lounge | Flash Sale | 29353185247623744 | |
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/womens-sleep-lounge | Flash Sale | 29285503394468016 | |
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/mens-underwear | Flash Sale | 2566543970525449 | |
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/womens-underwear | Flash Sale | 2170427890230985 | |
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/womens-underwear | Flash Sale | 2037013626959918 | |
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/womens-underwear | Flash Sale | 2026512658011463 | |
| Nov 11, 2026 | Image | Image | Live | Shop Now | /collections/womens-underwear | Flash Sale | 1840071273663338 |
Showing 10 of 220 rows
Source: GoMarble ad library, ads_library_get_ads_by_brand_id (start_date 2026-10-13, end_date 2026-11-12, newest first), 220 ads returned below the 250 cap, pulled Nov 12, 2026. Status is as of Nov 12.
Tommy John vs MeUndies: the other measures
Same-day pulls for both brands. Active counts and DPA come from analytics; the rest come from each brand's sample, stated as a share where the sample sizes differ.
| Measure | Tommy John | MeUndies | Basis |
|---|---|---|---|
| Active ads, Nov 12, 2026 | 181 | 317 | Analytics, each brand's page |
| DPA share of active ads | 18% | 3% | Analytics: 33 of 181; 10 of 317 |
| Image share by content | 80% | 81% | Sample, DCO and DPA read by their cards |
| Video share by content | 20% | 19% | Same samples |
| Average native video length | 30.3s | 26.4s | Videos with a reported length |
| Shortest native video | 4.5s | 14.33s | Same videos |
| Videos 10 seconds or under | 9 | 0 | Same videos |
| Promotion wording in copy | 25% | 31% | Tommy John 55 of 220; MeUndies 78 of 250 |
| Busiest landing path | /collections/mens-all | /collections/meundies-sale | Ads per path in each sample |
Showing 9 of 9 rows
Source: GoMarble ad library: ads_library_get_brand_analytics and ads_library_get_ads_by_brand_id for Tommy John and MeUndies, pulled Nov 12, 2026.
Where the 220 new Tommy John ads link
The 12 most-used landing paths on tommyjohn.com in the 30-day sample, with the content format split and how many were still live on Nov 12.
| Landing path | Ads | Image | Video | Live Nov 12 |
|---|---|---|---|---|
| /collections/mens-all | 32 | 12 | 20 | 21 |
| /collections/womens-all | 24 | 20 | 4 | 9 |
| /collections/sale-mens-womens | 19 | 19 | 0 | 12 |
| /collections/mens-second-skin | 15 | 15 | 0 | 6 |
| homepage | 13 | 12 | 1 | 9 |
| /collections/womens-underwear | 11 | 11 | 0 | 9 |
| /collections/gifts-for-him | 11 | 11 | 0 | 8 |
| /collections/mens-sleep-lounge | 10 | 10 | 0 | 4 |
| /collections/influencer-collection | 8 | 2 | 6 | 3 |
| /pages/gift-guide | 8 | 8 | 0 | 6 |
Showing 10 of 12 rows
Source: GoMarble ad library, ads_library_get_ads_by_brand_id, 220 Tommy John ads started Oct 15 to Nov 11, 2026. Paths read from each ad's link with tracking parameters removed.
Tommy John ad numbers at a glance
The main figures on this page, each with the pull it comes from.
| Measure | Figure | Basis |
|---|---|---|
| Active ads by Meta delivery label, Nov 12 | 109 image, 38 video, 33 DPA (catalog), 1 carousel | Analytics |
| Active-ad count by day | 225 on Nov 6, 128 on Nov 7, 181 on Nov 12 | Analytics |
| DPA share of active ads vs MeUndies | Tommy John 33 of 181 (18%); MeUndies 10 of 317 (3%) | Analytics |
| Content format, Tommy John sample | 177 image (80%), 43 video (20%) | 30-day sample, 220 ads |
| Content format, MeUndies sample | 202 image (81%), 48 video (19%) | Newest 250 MeUndies ads |
| Delivery type, Tommy John sample | 97 image, 65 DCO, 40 video, 17 DPA, 1 carousel | 30-day sample |
| DCO ads and their cards | 65 of 220 (30%); 62 resolve to image cards, 3 to video cards; average 13.7 cards per DCO ad, max 24 | 30-day sample |
| Live vs ended | 121 live (55%), 99 ended | 30-day sample, status on Nov 12 |
| Native video length | average 30.3s, shortest 4.5s, longest 70.59s; 20 over 20s, 10 at 10 to 20s, 9 at 10s or under | 39 of 40 sample videos |
| CTA button | SHOP_NOW on 219 of 220 ads (the other has no CTA type) | 30-day sample |
Showing 10 of 14 rows
Source: GoMarble ad library (ads_library_get_brand_analytics, ads_library_get_ads_by_brand_id), Tommy John and MeUndies, pulled Nov 12, 2026.
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Tommy John Underwear Advertising in November 2026
Two pulls feed this page, and each figure says which one it comes from. GoMarble's analytics read Tommy John's page on Nov 12, 2026 and counted 181 active ads by Meta delivery format. A separate sample holds every Tommy John ad that started between Oct 13 and Nov 12: 220 ads, under the 250-ad cap. Read by what each creative shows, that sample splits 177 image (80%), 43 video (20%).
The new work is built for gifting and sales. 76 of the 220 use gift or holiday wording and 55 read as a promotion. Discounts named in copy run 30% off on 11 ads, 50% off on 8, 40% and 60% off on 4 each, and 20% off on 1. Only 11 ads state a price, and 8 of those carry the headline "Ultra Soft Flex: 7 for $79".
Launches land in bursts rather than a steady drip: 68 ads started on Nov 9 and 34 on Nov 6. By Nov 12, 121 of the 220 were still live and 99 had ended. Shop Now is the button on 219 of 220, and the leading destination is /collections/mens-all with 32 ads.
Ad Transcription Excerpts
"This is a day in the life of platonic friends."
"It's our first Merry Christmas together in our own home that we bought..."
"My friends over at Tommy John sent me over a few pieces."
"That's right, you heard it here first. It is Tommy John early Black Friday..."
What makes Tommy John's ads effective?
GoMarble's library holds no spend, impression or sales data, so it cannot rank Tommy John's ads by results. It can show which ads stay on. Of the 50 longest-running live Tommy John ads, 40 are DCO, and four DCO ads have run 513 days. The longest-running live native image found, "Cotton x Modal Crossover", has run 218 days; the longest native video, "Comfort, Elevated", 83 days. A long run shows an ad was kept live. It does not prove the ad performed.
Where does Tommy John advertise?
All 220 ads in the 30-day sample list Facebook and Instagram. Threads appears on 136 of them and WhatsApp on 102, and all 220 are in English. The library records where an ad is eligible to show, not how the budget splits across those placements, so this page does not name a main channel.
How we analyze Tommy John's ads
Active counts and the delivery-format split come from GoMarble's ad library analytics for Tommy John's page, read on Nov 12, 2026: 181 active. The analytics inactive figure is not an all-time count, so this page publishes no total. The active count also moves from day to day (225 on Nov 6, 128 on Nov 7), which makes 181 a one-day snapshot.
The 30-day sample is every Tommy John ad that started Oct 13 to Nov 12, 2026: 220 ads with start dates from Oct 15 to Nov 11, under the 250-ad cap. Live and ended ads both count. Format is read from the creative, with DCO and DPA ads sorted by their cards. Promotion, gift and price counts are keyword matches on headline and body copy.
MeUndies figures come from a pull on the same day: analytics for active counts, plus its newest 250 ads, which started Oct 30 to Nov 11, 2026. That pull hit the cap, so it covers a shorter window than Tommy John's, and this page compares shares rather than counts. The April 2026 data on GoMarble's MeUndies page is not mixed in here.
Gallery ads come from Tommy John's longest-running live ads (one pull across all formats, plus video-only and image-only pulls), read on Nov 12, 2026. Days running counts from the start date to Nov 12. Landing paths are shown without tracking parameters because some tracking strings in the source are malformed. The ads run from facebook.com/TommyJohnWear, which the library marks NOT_VERIFIED; it is the only result for tommyjohn.com and the page name matches.
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Tommy John Creative Patterns & Ad Formats
Dynamic creative holds the variety: 65 of the 220 sample ads (30%) are Meta DCO. 62 open to image cards and 3 to video cards, with 13.7 cards per ad on average and up to 24. That is why the content read tilts so far to statics once DCO is unpacked.
Video comes short and long: 39 of the 40 native video ads report a length. They average 30.3 seconds and range from 4.5 to 70.59 seconds: 20 run past 20 seconds, 10 sit between 10 and 20, and 9 are 10 seconds or shorter. Openings range from a skit ("This is a day in the life of platonic friends") to a creator line ("My friends over at Tommy John sent me over a few pieces").
Men's links get the video: /collections/mens-all takes 32 sample ads, 20 of them video and 12 image. /collections/womens-all takes 24, with 20 image and 4 video. The sale path, /collections/sale-mens-womens, takes 19 ads and none is a video.
Few creatives, many rows: The 220 sample rows trace back to 102 distinct primary creatives, so a lot of artwork runs in more than one ad. "Flash Sale" heads 18 ads, "Treat Yourself. Save Big." 15 and "Just Friends. Great Gifts." 13.
Tommy John vs MeUndies: Underwear Creative Side by Side
Read the windows first: Both brands were pulled on Nov 12, 2026, but the samples cover different spans. Tommy John's holds every ad started Oct 13 to Nov 12 (220 ads). MeUndies' is its newest 250, which only reach back to Oct 30 because the cap was hit. Raw counts across the two samples do not line up, so the comparison runs on shares.
Catalog ads: Tommy John runs far more DPA. By Meta's delivery label, 33 of its 181 active ads are DPA (18%), against 10 of 317 (3%) for MeUndies on the same day.
Dynamic creative: MeUndies leans the other way. 150 of its newest 250 ads (60%) are DCO, double Tommy John's 30%. Opened up by content, the two end in nearly the same place: 81% image for MeUndies, 80% for Tommy John.
Length and offers: MeUndies videos average 26.4 seconds and its shortest is 14.33, so none fall at 10 seconds or under; Tommy John has 9 that do. Promotion wording shows on 31% of the MeUndies sample and 25% of Tommy John's. MeUndies' busiest destination is /collections/meundies-sale (57 ads), while Tommy John's is /collections/mens-all (32).
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Catalog ads are a bigger slice: 33 of Tommy John's 181 active ads (18%) are DPA in GoMarble analytics on Nov 12, 2026, against 10 of 317 (3%) for MeUndies.
The live count swings hard: Tommy John read 225 active on Nov 6, 128 on Nov 7 and 181 on Nov 12, 2026, with 68 new ads started on Nov 9 alone.
Statics dominate the content read: 177 of 220 sample ads (80%) are image once DCO and DPA cards are opened, close to MeUndies' 81%.
DCO holds the long runners: 40 of Tommy John's 50 longest-running live ads are DCO, and four of them have run 513 days.
Gift copy arrived early: 76 of the 220 ads started Oct 15 to Nov 11 use gift or holiday wording, and "Flash Sale" is the headline on 18 ads.
Men's links carry the video: 20 of the 32 ads pointing to /collections/mens-all are video, while 20 of the 24 pointing to /collections/womens-all are image.
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Frequently Asked Questions
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Data: GoMarble's ad library, 181 active Tommy John ads tracked. Last updated: 2026-11-12.
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