| Live English ads returned for Christmas searches since 2026-10-25 vs creatives kept after dedupe, Christmas-text check and 4-per-brand cap | 878 unique ads returned across 18 searches; 560 name Christmas, Xmas, Santa, stocking or advent in copy; 251 after collapsing identical copy per brand; 188 kept from 107 brands after the 4-per-brand cap |
| Launch timing of kept Christmas creatives (ad start date) | 112 of 188 (60%) started Nov 11 or 12; 49 of 188 (26%) started Nov 8 or earlier; earliest 2026-10-26, latest 2026-11-12 |
| Format mix of kept creatives | VIDEO 94; IMAGE 69; DCO 19; DPA 5; MULTI_IMAGES 1 of 188 |
| Share of creatives whose copy uses gift language (gift, gifting, stocking, under the tree) | 101 of 188 (54%) across 65 of 107 brands |
| Share of creatives that print a percentage discount, and the spread of the headline figure | 57 of 188 (30%) across 31 brands; median top figure 50%; range 10% to 80%; bands: under 30% 9, 30-49% 10, 50-59% 21, 60%+ 17 |
| Ads that print an explicit order-by date or weekday in copy (last-shipping-day angle) | 14 ads from 8 brands (7% of 188); dates printed: 13 Dec x1, Dec 15 x2, Dec 18 x2, Dec 8 x1, December 10 x2, December 15 x1, December 16 x2, Sunday x4 |
| Ads that promise arrival by Christmas in words but print no order-by date (arrives by Christmas, gets there before Christmas) | 6 ads from 2 brands |
| Ads using scarcity or ending language (ends tonight, sells out, while stocks last, limited) | 31 of 188 (16%) across 17 brands |
| Christmas creatives that also name Black Friday or Cyber Monday in copy | 19 ads from 13 brands (10% of 188) |
| Personalised or custom product language (personalised, custom, engraved, name, photo) | 49 of 188 (26%) across 29 brands |
| Offer mechanics beyond percent off | buy-more-get-more or BOGO 13 ads (9 brands); free shipping stated 12 ads (7 brands) |
| Advent calendar and gift card angles | advent mentioned in 10 ads from 10 brands; gift card or e-gift mentioned in 1 ads from 1 brands |
| Call-to-action buttons on kept creatives | SHOP_NOW 158; LEARN_MORE 19; SEE_DETAILS 6; ORDER_NOW 2; GET_OFFER 2 of 188 |
| Placement flags on kept creatives (publisher_platform) | facebook 186, instagram 188, threads 172, messenger 10, audience_network 125 of 188 |
| Creatives that literally say 'gift guide' in copy | 3 of 188 |
| Angle counts by industry label (library niche tag) among kept creatives | Accessories: 49 ads, 24 brands, gift 25, % off 14, order-by date 5, scarcity 15 | Fashion: 25 ads, 15 brands, gift 11, % off 8, order-by date 1, scarcity 2 | Entertainment: 18 ads, 12 brands, gift 5, % off 5, order-by date 1, scarcity 2 | Beauty: 16 ads, 10 brands, gift 13, % off 6, order-by date 2, scarcity 1 | Service Business: 14 ads, 9 brands, gift 11, % off 0, order-by date 0, scarcity 2 | Pets: 12 ads, 6 brands, gift 8, % off 4, order-by date 2, scarcity 0 | Kids/Baby: 9 ads, 5 brands, gift 5, % off 4, order-by date 1, scarcity 3 | Other: 8 ads, 7 brands, gift 3, % off 1, order-by date 1, scarcity 1 | Food/Drink: 8 ads, 5 brands, gift 4, % off 0, order-by date 1, scarcity 1 | Charity/NFP: 7 ads, 3 brands, gift 4, % off 4, order-by date 0, scarcity 4 | Jewelry/Watches: 6 ads, 3 brands, gift 5, % off 1, order-by date 0, scarcity 0 | Business/Professional: 5 ads, 3 brands, gift 2, % off 5, order-by date 0, scarcity 0 | Games: 3 ads, 3 brands, gift 1, % off 2, order-by date 0, scarcity 0 | Health/Wellness: 2 ads, 2 brands, gift 0, % off 1, order-by date 0, scarcity 0 | Media/News: 2 ads, 1 brands, gift 1, % off 0, order-by date 0, scarcity 0 | Travel: 1 ads, 1 brands, gift 0, % off 0, order-by date 0, scarcity 0 | Home/Garden: 1 ads, 1 brands, gift 1, % off 1, order-by date 0, scarcity 0 | Sports/Outdoors: 1 ads, 1 brands, gift 1, % off 0, order-by date 0, scarcity 0 | Tech: 1 ads, 1 brands, gift 1, % off 1, order-by date 0, scarcity 0 |
| Run length so far of kept creatives (days live at pull) | median 1 days; 112 of 188 (60%) at 1 day or less; longest 17 days |