BFCM 2026 · Daily tracker · Meta (Facebook and Instagram)
Black Friday Facebook ads are launching every day, and this tracker counts them. GoMarble's ad library found 5841 distinct Black Friday and Cyber Monday creatives from 1646 brands that started running on Meta (Facebook and Instagram) between 20 October and 12 November 2026. Daily launches climbed from 105 on 24 October to a high of 495 on 8 November. The counts are floors, ads found by the search rather than a market total, and the tracker adds one day per update until 2 December.
01 / Day by day
Distinct creatives that started running each day, both searches combined. The last day is a part day.
See which of your competitors launched Black Friday ads today, and what they are offering.
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Newest day first. Filter to days where the Black Friday search was cut off (more results than pages pulled), or by month.
| Start day | Creatives found | Brands | State a % off | Black Friday search | Cyber Monday search | Running total |
|---|---|---|---|---|---|---|
| 2026-11-12 (part day) | 93 | 58 | 58 (62.4%) | 80 cut off | 15 | 5841 |
| 2026-11-11 | 413 | 217 | 239 (57.9%) | 217 cut off | 203 cut off | 5748 |
| 2026-11-10 | 421 | 225 | 256 (60.8%) | 220 cut off | 207 cut off | 5335 |
| 2026-11-09 | 394 | 210 | 206 (52.3%) | 201 cut off | 207 cut off | 4914 |
| 2026-11-08 | 495 | 187 | 236 (47.7%) | 203 cut off | 303 cut off | 4520 |
| 2026-11-07 | 273 | 185 | 178 (65.2%) | 205 cut off | 70 | 4025 |
| 2026-11-06 | 311 | 174 | 195 (62.7%) | 200 cut off | 123 cut off | 3752 |
| 2026-11-05 | 470 | 202 | 248 (52.8%) | 209 cut off | 266 | 3441 |
| 2026-11-04 | 359 | 179 | 232 (64.6%) | 203 cut off | 163 | 2971 |
| 2026-11-03 | 281 | 195 | 151 (53.7%) | 213 cut off | 73 cut off | 2612 |
| 2026-11-02 | 268 | 157 | 128 (47.8%) | 171 cut off | 108 | 2331 |
| 2026-11-01 | 239 | 128 | 124 (51.9%) | 170 cut off | 74 | 2063 |
| 2026-10-31 | 148 | 114 | 90 (60.8%) | 144 cut off | 5 | 1824 |
| 2026-10-30 | 178 | 99 | 90 (50.6%) | 139 cut off | 45 | 1676 |
| 2026-10-29 | 166 | 105 | 94 (56.6%) | 153 cut off | 19 | 1498 |
| 2026-10-28 | 143 | 81 | 93 (65%) | 137 cut off | 6 | 1332 |
| 2026-10-27 | 161 | 93 | 82 (50.9%) | 155 cut off | 8 | 1189 |
| 2026-10-26 | 148 | 78 | 68 (45.9%) | 143 cut off | 8 | 1028 |
| 2026-10-25 | 146 | 68 | 89 (61%) | 145 cut off | 1 | 880 |
| 2026-10-24 | 105 | 70 | 50 (47.6%) | 100 cut off | 8 | 734 |
| 2026-10-23 | 121 | 69 | 66 (54.5%) | 116 cut off | 7 | 629 |
| 2026-10-22 | 126 | 65 | 77 (61.1%) | 126 cut off | 1 | 508 |
| 2026-10-21 | 140 | 77 | 59 (42.1%) | 139 cut off | 3 | 382 |
| 2026-10-20 | 242 | 95 | 124 (51.2%) | 239 cut off | 3 | 242 |
03 / Quick answers
Between 105 and 495 a day so far, as floors. GoMarble's ad library found 495 distinct new Black Friday and Cyber Monday creatives that started on 8 November 2026, the highest day, and 105 on 24 October, the lowest full day. Since 4 November no full day has fallen below 273. The search returns 250 ads a page, so busy days are under-counted.
3233 of the 5841 creatives found (55.4%) state a percentage off in the headline or copy, per GoMarble's ad library. Counted by brand, 50% off is the most common figure (235 brands), then 30% (133) and 40% (128). The most common offer phrases are sitewide (214 brands), early access (172) and free shipping (170).
Mostly static images and video. Of 5841 Black Friday and Cyber Monday creatives that started on Meta between 20 October and 12 November 2026, GoMarble's ad library counts image 2278 (39.0%), video 2110 (36.1%) and dynamic creative 1254 (21.5%). Catalog ads are 169 and carousels 26.
04 / What is in the ads
All 5841 creatives found, 20 October to 12 November 2026.
| Format | Creatives | Share |
|---|---|---|
| Static image | 2278 | 39.0% |
| Single video | 2110 | 36.1% |
| Dynamic creative | 1254 | 21.5% |
| Catalog / DPA | 169 | 2.9% |
| Carousel | 26 | 0.4% |
| Niche (library label) | Creatives | Brands |
|---|---|---|
| Fashion | 1283 | 370 |
| Beauty | 734 | 236 |
| Home/Garden | 705 | 96 |
| Other | 502 | 167 |
| Entertainment | 444 | 165 |
| Service Business | 435 | 134 |
| Accessories | 427 | 126 |
| Health/Wellness | 267 | 109 |
| Percent-off figure stated | Brands using it |
|---|---|
| 50% | 235 |
| 30% | 133 |
| 40% | 128 |
| 60% | 110 |
| 70% | 95 |
| Offer phrase in the copy | Brands using it |
|---|---|
| “sitewide” | 214 |
| “early access” | 172 |
| “free shipping” | 170 |
| “free gift” | 163 |
| “up to 50% off” | 133 |
| “50% off” | 116 |
| “30% off” | 98 |
| “up to 40% off” | 85 |
| Brand | Distinct creatives found |
|---|---|
| Castlery | 281 |
| Daesy Chains | 155 |
| Castlery UK | 143 |
| Popilush | 100 |
| EcoFlow | 97 |
05 / Latest day
12 creatives from the latest day's pull. Copy is verbatim.
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06 / Numbers and method
| What we counted | Figure |
|---|---|
| Distinct BFCM creatives found by the search, Oct 20 to Nov 12 2026, as a floor | 5841 creatives from 1646 distinct brands (ads found by the search, not a market total; Black Friday search capped by paging) |
| Days where the Black Friday search still had more results after the pages pulled | 24 of 24 days (1 page of 250 for most days, 2 for Oct 20), so daily Black Friday counts are floors |
| Distinct creatives found per day, both searches combined | 10-20:242, 10-21:140, 10-22:126, 10-23:121, 10-24:105, 10-25:146, 10-26:148, 10-27:161, 10-28:143, 10-29:166, 10-30:178, 10-31:148, 11-01:239, 11-02:268, 11-03:281, 11-04:359, 11-05:470, 11-06:311, 11-07:273, 11-08:495, 11-09:394, 11-10:421, 11-11:413, 11-12:93 |
| Highest and lowest found-creative days (floors, not market totals; Nov 12 is a part day) | highest 2026-11-08 at 495; lowest full day 2026-10-24 at 105 |
| Distinct brands behind the creatives found per day | 10-20:95, 10-21:77, 10-22:65, 10-23:69, 10-24:70, 10-25:68, 10-26:78, 10-27:93, 10-28:81, 10-29:105, 10-30:99, 10-31:114, 11-01:128, 11-02:157, 11-03:195, 11-04:179, 11-05:202, 11-06:174, 11-07:185, 11-08:187, 11-09:210, 11-10:225, 11-11:217, 11-12:58 |
| Cyber Monday search: days where it returned every result (no further pages), and creatives on those days | 18 days (10-20, 10-21, 10-22, 10-23, 10-24, 10-25, 10-26, 10-27, 10-28, 10-29, 10-30, 10-31, 11-01, 11-02, 11-04, 11-05, 11-07, 11-12), 810 distinct creatives in total |
| Format mix of creatives found, all days | image 2278 (39.0%), video 2110 (36.1%), dco 1254 (21.5%), dpa 169 (2.9%), carousel 26 (0.4%) |
| Niche label mix of creatives found (library niche field), top 8 | Fashion 1283, Beauty 734, Home/Garden 705, Other 502, Entertainment 444, Service Business 435, Accessories 427, Health/Wellness 267 |
| Distinct brands per niche label, top 8 | Fashion 370, Beauty 236, Other 167, Entertainment 165, Service Business 134, Accessories 126, Health/Wellness 109, Home/Garden 96 |
| Share of creatives whose headline or copy states a percent discount | 3233 of 5841 (55.4%) |
| Most common stated percent-off figures, counted by distinct brands | 50% (235 brands), 30% (133 brands), 40% (128 brands), 60% (110 brands), 70% (95 brands) |
| Most common offer phrases verbatim, counted by distinct brands | sitewide (214 brands), early access (172 brands), free shipping (170 brands), free gift (163 brands), up to 50% off (133 brands), 50% off (116 brands), 30% off (98 brands), up to 40% off (85 brands) |
| Creatives whose copy says 'Black Friday' vs 'Cyber Monday' | 'Black Friday' in 4922 (84.3%), 'Cyber Monday' in 648 (11.1%) |
| Brands with the most distinct creatives found | Castlery 281, Daesy Chains 155, Castlery UK 143, Popilush 100, EcoFlow 97 |
| Nov 12 2026 part-day pull (as of pull time) | 93 distinct creatives from 58 brands |
Source: GoMarble's ad library (Meta ads), live English ads matching "Black Friday" or "Cyber Monday", pulled 12 November 2026. The library returns no spend, impressions or reach, so none of these figures rank ads by results.
Read next / BFCM 2026
No. They are the ads GoMarble's ad library search found for "Black Friday" and "Cyber Monday" each day, live and in English. The Black Friday search had more results than the pages pulled on every day, so each daily count is a floor, not a market total.
By the day the ad started running (UTC), as the library records it. Each day's count is the distinct creatives found that started that day: one per media file, or one per brand and headline.
No. Public ad libraries publish no spend, impressions or sales, so nothing here ranks ads by results.
Black Friday is Friday 27 November 2026 and Cyber Monday is Monday 30 November 2026.
Brand creative and copyright belong to their respective owners. Ads are shown for commentary and analysis.