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OpenClaw + GoMarble MCP: Meta Ads & Google Ads Analytics from Your Terminal

Time to first output: 15-20 minutes for one-time local setup, then instant queries afterward

Pranshu in ↗

Growth, GoMarble · Updated 2026-09-01 · 7 min read

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What it does?

A local OpenClaw agent connects to GoMarble MCP so you can ask about your Meta and Google Ads performance in plain English from a terminal, web dashboard, WhatsApp, or Telegram — running on pay-per-use API credits instead of a Claude subscription.

What you need

  • → Node.js v18+
  • → Anthropic API key
  • → GoMarble account with Meta Ads and/or Google Ads connected

Set up OpenClaw + GoMarble MCP

This is a local install, not a browser connector — OpenClaw runs on your own machine and talks to GoMarble MCP over its SSE endpoint. Requirements: macOS, Linux, or Windows with Node.js v18+; an Anthropic API key (pay-per-use — no Claude Pro/Max subscription required); and a GoMarble account with Meta Ads and/or Google Ads connected.

1

Install OpenClaw

Install the OpenClaw CLI globally via npm.

2

Run the onboarding wizard

Run the onboarding wizard to set up OpenClaw.

3

Configure your AI model

Select Anthropic → API key → anthropic/claude-opus-4-6.

4

Start the gateway

The OpenClaw dashboard opens automatically in your browser once the gateway starts.

npm install -g openclaw@latest
openclaw onboard
openclaw configure
openclaw gateway --port <your-port>
Connect to the GoMarble MCP SSE endpoint at https://apps.gomarble.ai/mcp-api/sse, discover all available tools, and create shell command wrappers so you can call them.
5

Connect GoMarble MCP

In the OpenClaw chat, tell the agent to connect to the GoMarble MCP SSE endpoint and discover its tools (see the command below). It will build a bridge, authenticate, and discover 70+ tools across all connected platforms.

6

Connect your ad accounts

Go to apps.gomarble.ai and connect your Meta Ads and Google Ads accounts under "Integrations".

Prefer not to install anything locally? Use GoMarble AI directly at apps.gomarble.ai — same Meta Ads and Google Ads insights, no setup required.

Setup commands & example queries

OpenClaw doesn't use a single copy-paste prompt like the claude.ai workflows — it's a local agent you set up once, then query in plain English. Below is the full setup sequence plus the example queries from the source page, grouped by platform.

Lead-magnet prompt · free

SETUP

Step 1: Install OpenClaw
npm install -g openclaw@latest

Step 2: Run the onboarding wizard
openclaw onboard

Step 3: Configure your AI model
openclaw configure
Select Anthropic → API key → anthropic/claude-opus-4-6

Step 4: Start the gateway
openclaw gateway --port <your-port>

Step 5: The OpenClaw dashboard will open automatically in your browser

Step 6: Connect GoMarble MCP
In the OpenClaw chat, tell the agent:
"Connect to the GoMarble MCP SSE endpoint at https://apps.gomarble.ai/mcp-api/sse, discover all available tools, and create shell command wrappers so you can call them."
The agent will automatically build a bridge, authenticate, and discover 70+ tools across all platforms.

Step 7: Connect Your Ad Accounts
Go to apps.gomarble.ai and connect your Meta Ads and Google Ads accounts in "Integrations"

---

EXAMPLE QUERIES
Just type in the OpenClaw dashboard, or message via WhatsApp/Telegram:

Cross-Platform:
give me a full performance report across Meta and Google Ads for last 30 days with spend, ROAS, CPA, and recommendations
compare Meta vs Google Ads ROAS for last 7 days
which platform is giving me better CPA this month?

Meta Ads:
list my facebook ad accounts
show top campaigns by ROAS for [ACT_ID] last 7 days
which creatives are fatiguing for [ACT_ID]?
break down conversions by age and gender for my top campaign

Google Ads:
list my google ads accounts
show top campaigns by conversions for [CUSTOMER_ID] last 7 days
which keywords have the highest CPA?
show search term performance for my brand campaigns

What you get back

  • →
    Format: Conversational answers in the OpenClaw dashboard (or via WhatsApp/Telegram) — no fixed report template; OpenClaw auto-discovers and calls the relevant GoMarble MCP tool per query
Upgrade

Want this automated?

Run the prompt above every Monday morning automatically. GoMarble Agents don't just deliver the report (Slack / email / in-app) — they can execute the recommended changes directly in your ad account, too. Offload the whole recurring task and stop doing it manually.

Try GoMarble Agents free →

FAQ

Do I need a Claude Pro or Max subscription?
No — OpenClaw uses the Anthropic API directly (pay-per-use), so no Claude Pro/Max subscription is required.
What are the system requirements?
macOS, Linux, or Windows with Node.js v18+, an Anthropic API key, and a GoMarble account with Meta Ads and/or Google Ads connected.
Which Claude model does the setup use?
Claude Opus 4.6, selected during openclaw configure → Anthropic → API key → anthropic/claude-opus-4-6.
How does OpenClaw connect to GoMarble's data?
You tell the OpenClaw agent in chat to connect to the GoMarble MCP SSE endpoint (https://apps.gomarble.ai/mcp-api/sse); it auto-discovers 70+ tools across platforms and builds shell command wrappers.
Can I query it outside the web dashboard?
Yes — per the source, you can type in the OpenClaw dashboard or message the same queries via WhatsApp or Telegram.
What other platforms does GoMarble MCP expose besides Meta and Google Ads?
TikTok Ads, LinkedIn Ads, Google Analytics, Google Search Console, Shopify, Klaviyo, and Snowflake, plus the Ads Library for competitor intelligence, per the source's platform-support table.
Is there a no-setup alternative?
Yes — the page notes you can use GoMarble AI directly at apps.gomarble.ai for the same Meta/Google Ads insights with no local installation.

Skip the prompt — let GoMarble do this for you.

Sign up, connect your ad accounts, and openclaw analytics runs on every account, every week, automatically.