Rhode Ads Library: 339 Live Meta Ads, Mostly Static

Rhode advertises on Meta almost entirely with still images. On Nov 12, 2026, GoMarble's ad library listed 339 active, 567 inactive (906 total) ads for the rhode page. By Meta's delivery format, the split of the active set was 296 of 339 (87.3%); video 40 (11.8%), carousel 3 (0.9%). Our pull of the 250 newest live ads tells the same story from a second angle: 226 image (90.4%), 21 video (8.4%), 3 carousel (1.2%), counted by what each creative actually shows. That makes this a rare skincare account where video is the side dish. <a href="/library/brands/cerave/" class="text-brand-accent hover:underline">CeraVe</a>'s library page, by contrast, is mostly video.

The image count hides some machinery. Meta labels in the 250 read IMAGE 146, DCO 85, VIDEO 16, CAROUSEL 3. We opened each dynamic creative unit and sorted it by its cards: 85 DCO ads: 80 image-only, 5 video; average 6.3 cards per DCO ad, up to 18. So roughly a third of the newest ads are multi-card image units that Meta assembles at delivery, not single static posts. The library's own dco field reads 0, because analytics folds those units into image or video.

The volume also rests on a small set of messages. Behind the 250 ads sit 61 distinct combinations for 250 ads (about 4.1 ads per combination) of headline and primary text. The most repeated pairing, the "highlight milk" headline with its shimmer line, runs in 17 ads. Product focus is just as tight: links resolve to 16 product handles; glazing-milk 58 (23.2%), highlight-milk-03 23, pocket-blush-toasted-teddy 21.

Statics with a product name as the headline: Most headlines are just the product in lowercase, such as "glazing milk" or "pocket blush". The primary text then adds a one-line hook and an emoji. Two long-running gallery units use "new from rhode" as the headline instead.

Video is short and retail-heavy: The 21 video ads in the pull run mean 15.0s, median 13.4s, range 11.0s to 20.1s (n=21 of 21 video ads). Their links split sephora.com 11, rhodeskin.com product pages 5, other rhodeskin.com pages 5 (of 21). Over half of the brand's newest video points to a retailer, while the image ads mostly point home.

The founder in the creative, stated plainly: The advertiser's page description credits Hailey Rhode Bieber with the line. In the 12-ad gallery, 2 ads use her name: the oldest live video opens "Hey everyone, it's Hailey", and the lip case static calls the product hers. The rest of the gallery is product-led.

Long runners sit on the brand site: Of the 50 longest-running live ads, the split by format is 37 image-class, 13 video; 10 of 50 older than 365 days; oldest 24708118515456712 started 2025-06-16 (514 days). Their links read rhodeskin.com product pages 28, collections 21, other 1, sephora.com 0. None of these long runners point to Sephora.

Where clicks go: In the 250 newest live ads, links split rhodeskin.com product pages 165 (66%), rhodeskin.com collections 48 (19.2%), sephora.com 32 (12.8%), other rhodeskin.com pages 5. Product pages dominate, which fits an account built on single-product statics.

Sephora Canada: Every Sephora link uses the /ca/en path. That comes to 32 of 250 (12.8%); 24 to the Glazing Milk product page, 8 to the rhode brand page. Several carry the line "only at sephora." in the copy.

Calls to action: Button choice is narrow: SHOP_NOW 235 (94%), SIGN_UP 15 (6%). The sign-up ads do not land on a form page. All 15 point at rhodeskin.com products or a collection: /products/glazing-milk 5, /products/peptide-lip-tint-salty-tan 4, /products/highlight-milk-03 4, /products/the-starter-trio 1, /collections/skincare 1.

Launch rhythm: Start dates bunch into a few heavy days. The busiest were 2026-11-03 27, 2026-10-20 25, 2026-10-29 23. By ISO week the counts read wk41 10, wk42 12, wk43 60, wk44 53, wk45 90, wk46 25, with week 46 only partly covered.