Skincare Ads — Best DTC Skincare Brand Ad Examples
2 brands · 1,871 ads · 485 active · Top format: Image · Updated May 7, 2026
Skincare brands use ingredient education, before/after visuals, and dermatologist-backed messaging to drive product discovery in the competitive DTC skincare market.
Skincare Advertising Overview
Ad Format Breakdown
Averaged across 2 skincare brands, weighted by ad volume
Skincare Brands
Top Skincare Ads
Emotional Profile: Video vs. Image
GoMarble's AI scores every ad across 15 emotional dimensions on a 1–10 scale. Below: averages across 1,871 ads across 2 brands.
| Emotion | Video | Image |
|---|---|---|
| Security | 5.4 | 6.7 |
| Esteem | 6.1 | 5.8 |
| Competence | 5.7 | 5.0 |
| Nurturance | 4.4 | 5.5 |
| Curiosity | 5.4 | 4.8 |
| Empowerment | 5.0 | 4.4 |
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Start Free TrialSkincare Advertising at a Glance
2 skincare brands in GoMarble's ad library run a combined 1,871 ads, with 485 currently active. The category-wide format mix is 52% image and 48% video, weighted by ad volume. Top brands by ad volume: The Ordinary, Curology.
Dominant emotional drivers across the category: security (6.1/10), esteem (6/10), competence (5.3/10). Common opening hooks include lines like "Nobody tells you this, but you do not need a physical scrub to exfoliate your lips.".
SHOP_NOW is the dominant CTA across skincare ads. Video ads average 28 seconds. Brands run across instagram, facebook, messenger, threads, audience network.
Common Video Hook Patterns
Verbatim opening lines from skincare brand video ads, categorized by hook style.
"Nobody tells you this, but you do not need a physical scrub to exfoliate your lips."
"The agency spends days thinking of ways to distract you with trends. They're concerned with good optics, not good skin care..."
"Curology just dropped a new cleanser at Walmart and I definitely wanted to go check it out..."
"I went into Target for three things and three things only. Curology..."
"When I tell you that I barely wear makeup anymore and feel more confident than ever, I'm not lying..."
"I don't really like to wait until I'm breaking out to take care of my skin so I'm very big on prevention..."
Verbatim Ad Copy Samples
Excerpts from video ad transcriptions across 2 skincare brands.
"Curology just dropped a new cleanser at Walmart and I definitely wanted to go check it out. I don't really like to wait until I'm breaking out to take care of my skin so I'm very big on prevention and keeping my skin balanced."
"Since I'll be traveling soon, I had to go to Target to pick up some of my Curology favorites for face and body acne. Let me show you guys what I got because these products are so good."
"I went into Target for three things and three things only. Curology, a brand I've loved since high school just dropped their must-haves for acne-prone and sensitive skin at Target."
"When I tell you that I barely wear makeup anymore and feel more confident than ever, I'm not lying. These are the 3 products from Curology that my dermatology provider prescribed to me."
"This summer, I want to be wearing less makeup so I've been starting my summer skin prep early. For me clear skin really does come down to consistency and one thing that stays consistent is Curology."
Top Skincare Brands by Ad Volume
Ranked by total ads in GoMarble's library. Format split shows what % of each brand's creative is image vs. video.
| Brand | Ads |
|---|---|
| The Ordinary | 1,858 |
| Curology | 13 |
How this skincare ad data is computed
Aggregate metrics on this page are computed from 1,871 ads across 2 brands in GoMarble's ad library. Format breakdowns are weighted by each brand's ad volume.
Emotional scores are produced by GoMarble's AI on a 15-dimension, 1–10 scale, then averaged across the brand sample. Hook patterns and verbatim transcriptions are sourced directly from video ad audio.
The library tracks 1.5M+ ads across 80+ countries. Active vs. inactive ad counts reflect Meta Ad Library snapshots taken at brand-page generation time.
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Frequently Asked Questions
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What ad formats do skincare brands use?
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Related guides for skincare marketers
Editorial pieces that go deeper on the patterns showing up across skincare ads.
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Data from GoMarble's AI — analyzing 1,871 ads across 2 brands. Tracking 1.5M+ ads across 80+ countries.
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