BFCM 2026 · Creative intelligence · Supplements & Nutrition
40 distinct Black Friday and Cyber Monday creatives from 38 supplements & nutrition brands, sorted by format, angle, hook, offer and timing. Every quote is verbatim from the ad. Use it to plan your 2026 sale.
Methodology
Meta ads from GoMarble's ad library that mention Black Friday or Cyber Monday, run between 2025-10-25 and 2025-12-03. Duplicates (same creative re-run per market or size) count once; no brand contributes more than four. Angle, hook, offer and timing are classified by hand from each ad's own copy. Public libraries publish no spend or results, so nothing here is ranked by performance.
01 / Snapshot
How the 40 creatives split by format.
Read this first
In this set, supplement brands rarely let the discount stand alone. Thirty-three of the 40 creatives open on something other than the percentage: a symptom or a question, a customer's day-by-day diary, a creator's basket or wish list, or a countdown. The offer usually counts units or extras rather than just a percentage: buy-one-get-one and buy-2-get-1 deals, free gifts (11 ads), and cash or refund giveaways tied to the order (5 ads). The product is something people use up and reorder, and the copy says so: "stock up" appears in five brands' ads. The ads sell restocking, not a single purchase.
Compared against all 10 industries in the BFCM 2026 report.
Filter 02 / By format
Which formats supplements & nutrition brands used for the sale. Open a row to see the ads.
Her Bodhi
Her Bodhi
Plix
Bioma.Health
Black Girl Vitamins
Nutrition Geeks
Legion
Infinite Age
First Day
Rho Nutrition
NativePath
ColonBroom
PROMIX Nutrition
Pure Edge
Instant Hydration
EHPlabs
Everyday Dose
Indi Supplements
Myprotein
Peachy Men
Black Friday
ARK of Sweden
Black Friday · 7 variations
Cata-Kor
Cyber Monday · 7 variations
Jevi
Black Friday · 2 variations
Glowfare
Black Friday · 7 variations
Touchstone Essentials
Black Friday
Revive Active
Teaser
Four Sigmatic
Black Friday
Nutricost
Teaser
Onnit
Early access · 2 variations
Metagenics
Cyber Monday · 3 variations
Micro Ingredients
Black Friday · 3 variations
Momentous
Extended / last chance · 7 variations
Truvani
Cyber Monday
The Absorption Company
Extended / last chance · 2 variations
Tonic Health
GleeFull
Extended / last chance · 3 variations
Bloom Nutrition
Extended / last chance
Ancestral Supplements
Balance of Nature
Black Friday · 3 variations
EHPlabs
Filter 03 / By angle
The core pitch each ad makes. One angle per ad. Open a row to see the ads.
Her Bodhi
Plix
Black Girl Vitamins
Legion
ColonBroom
PROMIX Nutrition
Tonic Health
EHPlabs
Myprotein
Her Bodhi
Micro Ingredients
Black Friday · 3 variations
Cata-Kor
Cyber Monday · 7 variations
Jevi
Black Friday · 2 variations
Glowfare
Black Friday · 7 variations
First Day
NativePath
Pure Edge
Touchstone Essentials
Black Friday
Bioma.Health
Nutrition Geeks
ARK of Sweden
Black Friday · 7 variations
Momentous
Extended / last chance · 7 variations
Truvani
Cyber Monday
The Absorption Company
Extended / last chance · 2 variations
Bloom Nutrition
Extended / last chance
Peachy Men
Black Friday
Infinite Age
GleeFull
Extended / last chance · 3 variations
Everyday Dose
Four Sigmatic
Black Friday
Revive Active
Teaser
EHPlabs
Ancestral Supplements
Onnit
Early access · 2 variations
Metagenics
Cyber Monday · 3 variations
Balance of Nature
Black Friday · 3 variations
Indi Supplements
Instant Hydration
Nutricost
Teaser
Rho Nutrition
Filter 04 / By hook
How the first line or first seconds open. Open a row to see the ads.
Bioma.Health
Nutrition Geeks
ARK of Sweden
Black Friday · 7 variations
Truvani
Cyber Monday
The Absorption Company
Extended / last chance · 2 variations
GleeFull
Extended / last chance · 3 variations
Bloom Nutrition
Extended / last chance
EHPlabs
Peachy Men
Black Friday
Micro Ingredients
Black Friday · 3 variations
Pure Edge
Tonic Health
Revive Active
Teaser
Everyday Dose
Indi Supplements
Myprotein
Metagenics
Cyber Monday · 3 variations
Black Girl Vitamins
Legion
Infinite Age
Momentous
Extended / last chance · 7 variations
Balance of Nature
Black Friday · 3 variations
Nutricost
Teaser
Her Bodhi
Plix
Cata-Kor
Cyber Monday · 7 variations
NativePath
ColonBroom
Instant Hydration
EHPlabs
Ancestral Supplements
Onnit
Early access · 2 variations
Her Bodhi
Jevi
Black Friday · 2 variations
First Day
Touchstone Essentials
Black Friday
PROMIX Nutrition
Four Sigmatic
Black Friday
Rho Nutrition
Glowfare
Black Friday · 7 variations
Filter 05 / By emotion
Average emotional-driver score across the 40 ads, from GoMarble's creative analysis (0–100).
Filter 06 / By offer
Offer mechanics and discount depth, as stated in the ads.
brands ran at least one ad with an explicit discount.
ran no discount at all in this sample: Revive Active, Nutricost.
Where an ad named a percentage, the median was 50% and the deepest was 75%.
An ad can use more than one.
Her Bodhi
Her Bodhi
Bioma.Health
Black Girl Vitamins
Peachy Men
Black Friday
Micro Ingredients
Black Friday · 3 variations
Cata-Kor
Cyber Monday · 7 variations
Truvani
Cyber Monday
The Absorption Company
Extended / last chance · 2 variations
First Day
Rho Nutrition
ColonBroom
Balance of Nature
Black Friday · 3 variations
Tonic Health
Instant Hydration
EHPlabs
Everyday Dose
Onnit
Early access · 2 variations
Her Bodhi
Legion
Peachy Men
Black Friday
Infinite Age
Cata-Kor
Cyber Monday · 7 variations
Truvani
Cyber Monday
NativePath
Bloom Nutrition
Extended / last chance
EHPlabs
Everyday Dose
Four Sigmatic
Black Friday
Metagenics
Cyber Monday · 3 variations
ARK of Sweden
Black Friday · 7 variations
Micro Ingredients
Black Friday · 3 variations
Momentous
Extended / last chance · 7 variations
PROMIX Nutrition
Bloom Nutrition
Extended / last chance
Four Sigmatic
Black Friday
Indi Supplements
Metagenics
Cyber Monday · 3 variations
Her Bodhi
Her Bodhi
Bioma.Health
Peachy Men
Black Friday
Cata-Kor
Cyber Monday · 7 variations
The Absorption Company
Extended / last chance · 2 variations
Instant Hydration
Metagenics
Cyber Monday · 3 variations
ARK of Sweden
Black Friday · 7 variations
Micro Ingredients
Black Friday · 3 variations
Momentous
Extended / last chance · 7 variations
Rho Nutrition
Bloom Nutrition
Extended / last chance
Touchstone Essentials
Black Friday
Instant Hydration
Plix
Legion
Jevi
Black Friday · 2 variations
Pure Edge
GleeFull
Extended / last chance · 3 variations
Bloom Nutrition
Extended / last chance
Instant Hydration
EHPlabs
Everyday Dose
Nutricost
Teaser
Glowfare
Black Friday · 7 variations
Revive Active
Teaser
Ancestral Supplements
Myprotein
Nutrition Geeks
Legion
Four Sigmatic
Black Friday
Peachy Men
Black Friday
Infinite Age
GleeFull
Extended / last chance · 3 variations
Truvani
Cyber Monday
Four Sigmatic
Black Friday
Filter 07 / By timing
Read from each ad's own copy: "early access", "ends tonight", "Cyber Monday" and so on. Teaser and early-access ads are under-counted, because many had stopped running by the end of the sale.
08 / Swipe file
The opening line of each ad, grouped by brand.
09 / Playbook
What we'd take from these ads into a supplements & nutrition brand's 2026 sale.
Jevi, Pure Edge, First Day, Tonic Health and Touchstone Essentials all spend their first line on a symptom or a question and name the Black Friday offer second. Treat the sale as the reason to act now, not the reason to care.
Infinite Age ("Buy 2 Get 1 Free + 6 Free Gifts"), Legion (BOGO up to 75%), Plix (B2G2) and GleeFull (buy one, get a second product free) frame the deal as more bottles rather than a percentage. Pair it with "stock up" language, as Nutrition Geeks, NativePath, PROMIX, Four Sigmatic and Onnit do.
Everyday Dose stacks 61% off, a free starter kit and creamer, and fully refunded orders for 100 winners. Instant Hydration enters every order into a $500 cash draw, Four Sigmatic adds a creamer over $79, and Truvani adds a shaker cup. The extra gives a reason to choose this sale over another one.
Revive Active and Ancestral Supplements asked for sign-ups for early access, and EHPlabs ran a "Countdown Begins" carousel with pre-registration and a prize draw. Onnit and Indi opened sales before Black Friday ("Why wait until Black Friday?"). Run teaser creative from late October so the list exists before the main sale.
Nine creatives hand the pitch to a person speaking: Legion's pre-workout stack, PROMIX's "best time of year to stock up", Myprotein's basket reminder and EHPlabs' wish list. They read as recommendations, and the discount is mentioned in passing.
Nutrition Geeks ("at midnight tonight"), Bloom ("LAST DAY"), GleeFull ("LAST 24 HRS!"), The Absorption Company ("Cyber Monday EXTENDED") and Momentous ("LAST CHANCE") each ran a separate final-hours version with the deadline as the hook, rather than reusing the launch ad.
GoMarble's AI agents pull any brand's live ads, tag every creative by angle, hook and emotion, and tell you what to make next. Plan your BFCM 2026 creative from what your category is actually running.
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← Back to the BFCM 2026 cross-industry report · All supplements & nutrition ads in the library
In this sample of 40 distinct creatives from 38 brands, the most common angle was Creator / UGC Voice (23% of ads) and the most common format was Single Video (48%).
Where an ad stated a percentage, the median was 50% and the highest was 75%. 36 of 38 brands ran at least one ad with an explicit discount; 2 ran none in this sample.
GoMarble's ad library, which indexes Meta (Facebook and Instagram) ads. We searched Black Friday and Cyber Monday ads that ran between 2025-10-25 and 2025-12-03, removed duplicates and capped each brand at four creatives.
No. Public ad libraries don't publish spend, impressions or sales, so nothing here ranks ads by results. Where we show variations, that's the number of ads reusing the same creative — a sign the brand invested in it, not proof it worked.
Black Friday is Friday 27 November 2026 and Cyber Monday is Monday 30 November 2026.
Brand creative and copyright belong to their respective owners. Ads are shown for commentary and analysis.