Chillab Beauty
Black Friday
“CHILLAB Black Friday! Up to 56% OFF + free shipping.”
Straight Discount
Single Video
56% off
BFCM 2026 · Creative intelligence · Skincare
Skincare Black Friday adswhat 17 brands ran, and why
27 distinct Black Friday and Cyber Monday creatives from 17 skincare brands, sorted by format, angle, hook, offer and timing. Every quote is verbatim from the ad. Use it to plan your 2026 sale.
17
Brands sampled
27
Distinct creatives
6
Angles identified
2025
BFCM sale analysed
Methodology
Meta ads from GoMarble's ad library that mention Black Friday or Cyber Monday, run between 2025-10-25 and 2025-12-03. Duplicates (same creative re-run per market or size) count once; no brand contributes more than four. Angle, hook, offer and timing are classified by hand from each ad's own copy. Public libraries publish no spend or results, so nothing here is ranked by performance.
01 / Snapshot
The skincare BFCM mix
How the 27 creatives split by format.
Single Video 15 (56%)Static Image 4 (15%)Dynamic Creative 7 (26%)Catalog / DPA 1 (4%)
Read this first
Skincare's BFCM ads didn't stop when Black Friday ended. 12 of the 27 creatives are Cyber Monday or extension/last-chance ads, and seven of them say outright that the sale was extended: GoPure's "our CEO just agreed to extend it through Cyber Monday", Cornish Seaweed's "Offer extended for48 hours!", ReVive's "Cyber Monday event extended!", Pixi's "Extended!" card and SKIN1004's "Missed Black Friday?" second-chance offer. The discounts don't step down for the extension either: GoPure still offers 61% plus 4 free gifts, and SKIN1004 still offers up to 60% plus up to 6 free gifts. In this set, the extension is a second Black Friday with the same offer.
How skincare differs from other industries
- Skin devices carry the deepest discounts in the set. RenewaSkin, Lux Cove, AMIRO and the Dewy Faced creator ad state 50–79% off, and 7 of the 8 device ads with a stated percentage are at 50% or more. Topical brands such as ReVive, Caldera + Lab, Grown Alchemist and Pixi stay at 20–30%.
- The hook is often a named skin problem, not the price: sagging jowls, a hormonal jawline, dark dots on the nose, blackheads, crepey skin. Five creatives open on a problem callout or a product demo, and RenewaSkin opens on the question "Sagging jowls?". The discount comes after.
- Free gifts ride along with the percentage instead of replacing it. 11 of the 27 creatives pair a discount with gifts ("2 FREE Gifts", "free 5-piece gift", "FREE full-sized gifts", a full-size night cream), often unlocked at a spend threshold.
Compared against all 10 industries in the BFCM 2026 report.
Filter 02 / By format
By format
Which formats skincare brands used for the sale. Open a row to see the ads.
1
Single Video
One finished video, one message.
15ADS · 56%
View adsHide
Chillab Beauty
RenewaSkin Shop
Black Friday · 2 variations
“Hormonal changes destroyed my jawline. Here's how I got it back in 21 days”
Creator / UGC Voice
Single Video
79% off
Persona: Aging women (45 to 65, woman)
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
RenewaSkin Shop
Black Friday
“Sagging jowls? Don't inject them!”
Product-First
Single Video
79% off
AMIRO Global
Black Friday · 2 variations
“💡 AMIRO Black Friday Special – Now Only $79.99 🖤🛍️”
Straight Discount
Single Video
AMIRO Global
Black Friday
“Use my code PARMITAS70 for $ 70 off.”
Creator / UGC Voice
Single Video
50% off
Persona: beauty enthusiasts (adult)
Hook: Price-first · Emotion: Achievement
View in Meta Ad Library →
Hook: Price-first · Emotion: Achievement
View in Meta Ad Library →
Caldera + Lab
Black Friday
“Black Friday is the perfect time to level up your skin with 30% off everything.”
Straight Discount
Single Video
30% off
The Cornish Seaweed Bath Company
Extended / last chance · 3 variations
“Three reasons you need this collagen-boosting moisturizer this Black Friday.”
Product-First
Single Video
45% off
Persona: skincare enthusiasts (25-45, woman)
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Lux Cove
Black Friday
“Guess what? The biggest Black Friday sale of the year isn't a lie.”
Straight Discount
Single Video
60% off
Persona: women interested (woman)
Hook: Biggest-ever claim · Emotion: Urgency
View in Meta Ad Library →
Hook: Biggest-ever claim · Emotion: Urgency
View in Meta Ad Library →
Lux Cove
Black Friday
“I finally grabbed the viral Lux Cove 7-in-1 LED Facial Sculptor — and it’s 60% off for Black Friday”
Creator / UGC Voice
Single Video
60% off
Dr.Melaxin UK
Black Friday
“Did you see this? Cardi B picked the Original Peel Shot Duo ✨”
Creator / UGC Voice
Single Video
Persona: beauty enthusiasts (18-35, both)
Hook: Social proof · Emotion: Curiosity
View in Meta Ad Library →
Hook: Social proof · Emotion: Curiosity
View in Meta Ad Library →
Project E Beauty
Cyber Monday
“UP TO 30% OFF SITEWIDE”
Straight Discount
Single Video
30% off
Persona: people concerned aging (adult)
Hook: Price-first · Emotion: Urgency
View in Meta Ad Library →
Hook: Price-first · Emotion: Urgency
View in Meta Ad Library →
Vue Swiss
Black Friday · 5 variations
“you've been wanting to clear your pores or get that smooth glass skin moment, this is your sign.”
Product-First
Single Video
45% off
Vue Swiss
Black Friday · 9 variations
“I finally learned why the dark dots on my nose always come back.”
Creator / UGC Voice
Single Video
45% off
Vue Swiss
Black Friday
“If you notice blackheads, do not squeeze them.”
Creator / UGC Voice
Single Video
45% off
Dewy Faced B
Black Friday
“Oh my god, is it a red light [mat]? It is.”
Creator / UGC Voice
Single Video
60% off
Persona: women concerned aging (50 to 59, female)
Hook: Question · Emotion: Empowerment
View in Meta Ad Library →
Hook: Question · Emotion: Empowerment
View in Meta Ad Library →
2
Dynamic Creative
Meta assembles variants from supplied assets — a live experiment.
7ADS · 26%
View adsHide
Grown Alchemist
Cyber Monday
“Gift lists at the ready! Shop our best SALE of the year.”
Gift With Purchase
Dynamic Creative
25% off
The Cornish Seaweed Bath Company
Extended / last chance
“Offer extended for48 hours! ⏰”
Countdown & Scarcity
Dynamic Creative
45% off
The Cornish Seaweed Bath Company
Black Friday
“For the woman who finally puts herself on her own Christmas list. 💙”
Value Stack
Dynamic Creative
45% off
Trilogy Natural Skincare
Cyber Monday
“✨ SAVE UP TO 60% OFF SITEWIDE* ✨”
Straight Discount
Dynamic Creative
60% off
ReVive Skincare
Extended / last chance · 3 variations
“Cyber Monday event extended! 🌟”
Straight Discount
Dynamic Creative
30% off
ReVive Skincare
Extended / last chance
“Cyber Monday event extended! 🌟”
Gift With Purchase
Dynamic Creative
30% off
Pixi Beauty
Cyber Monday · 3 variations
“Final Hours! CYBER MONDAY: 20% OFF + 2 FREE GIFTS! 💚”
Countdown & Scarcity
Dynamic Creative
20% off
3
Static Image
A still image carrying the entire offer.
4ADS · 15%
View adsHide
GoPure Skin Care
Extended / last chance · 4 variations
“Remember that Black Friday link I sent you?”
Countdown & Scarcity
Static Image
61% off
GoPure Skin Care
Cyber Monday · 7 variations
“You asked, we listened. Our Black Friday sale continues through Cyber Monday.”
Countdown & Scarcity
Static Image
50% off
RenewaSkin Shop
Black Friday
“🖤 Black Friday Sale: 79% Off + 2 FREE Gifts (Until Supplies Last)”
Straight Discount
Static Image
79% off
SKIN1004
Extended / last chance · 2 variations
“✨ UP TO 60% OFF — SKIN1004 Holiday Gift Fest 🥂”
Value Stack
Static Image
60% off
4
Catalog / DPA
Product-catalog ads pulling live price and stock.
1ADS · 4%
View adsHide
Neal's Yard Remedies
Extended / last chance
“Enjoy an extra 10% off our Black Friday sale using code EXTRA10BF.”
Countdown & Scarcity
Catalog / DPA
10% off
Filter 03 / By angle
By angle
The core pitch each ad makes. One angle per ad. Open a row to see the ads.
A
Straight Discount
The percentage or price off is the whole message.
8ADS · 30%
View adsHide
Chillab Beauty
Black Friday
“CHILLAB Black Friday! Up to 56% OFF + free shipping.”
Straight Discount
Single Video
56% off
RenewaSkin Shop
Black Friday
“🖤 Black Friday Sale: 79% Off + 2 FREE Gifts (Until Supplies Last)”
Straight Discount
Static Image
79% off
AMIRO Global
Black Friday · 2 variations
“💡 AMIRO Black Friday Special – Now Only $79.99 🖤🛍️”
Straight Discount
Single Video
Caldera + Lab
Black Friday
“Black Friday is the perfect time to level up your skin with 30% off everything.”
Straight Discount
Single Video
30% off
Trilogy Natural Skincare
Cyber Monday
“✨ SAVE UP TO 60% OFF SITEWIDE* ✨”
Straight Discount
Dynamic Creative
60% off
Lux Cove
Black Friday
“Guess what? The biggest Black Friday sale of the year isn't a lie.”
Straight Discount
Single Video
60% off
Persona: women interested (woman)
Hook: Biggest-ever claim · Emotion: Urgency
View in Meta Ad Library →
Hook: Biggest-ever claim · Emotion: Urgency
View in Meta Ad Library →
ReVive Skincare
Extended / last chance · 3 variations
“Cyber Monday event extended! 🌟”
Straight Discount
Dynamic Creative
30% off
Project E Beauty
Cyber Monday
“UP TO 30% OFF SITEWIDE”
Straight Discount
Single Video
30% off
Persona: people concerned aging (adult)
Hook: Price-first · Emotion: Urgency
View in Meta Ad Library →
Hook: Price-first · Emotion: Urgency
View in Meta Ad Library →
G
Creator / UGC Voice
A person talks to camera; the brand doesn't.
7ADS · 26%
View adsHide
RenewaSkin Shop
Black Friday · 2 variations
“Hormonal changes destroyed my jawline. Here's how I got it back in 21 days”
Creator / UGC Voice
Single Video
79% off
Persona: Aging women (45 to 65, woman)
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
AMIRO Global
Black Friday
“Use my code PARMITAS70 for $ 70 off.”
Creator / UGC Voice
Single Video
50% off
Persona: beauty enthusiasts (adult)
Hook: Price-first · Emotion: Achievement
View in Meta Ad Library →
Hook: Price-first · Emotion: Achievement
View in Meta Ad Library →
Lux Cove
Black Friday
“I finally grabbed the viral Lux Cove 7-in-1 LED Facial Sculptor — and it’s 60% off for Black Friday”
Creator / UGC Voice
Single Video
60% off
Dr.Melaxin UK
Black Friday
“Did you see this? Cardi B picked the Original Peel Shot Duo ✨”
Creator / UGC Voice
Single Video
Persona: beauty enthusiasts (18-35, both)
Hook: Social proof · Emotion: Curiosity
View in Meta Ad Library →
Hook: Social proof · Emotion: Curiosity
View in Meta Ad Library →
Vue Swiss
Black Friday · 9 variations
“I finally learned why the dark dots on my nose always come back.”
Creator / UGC Voice
Single Video
45% off
Vue Swiss
Black Friday
“If you notice blackheads, do not squeeze them.”
Creator / UGC Voice
Single Video
45% off
Dewy Faced B
Black Friday
“Oh my god, is it a red light [mat]? It is.”
Creator / UGC Voice
Single Video
60% off
Persona: women concerned aging (50 to 59, female)
Hook: Question · Emotion: Empowerment
View in Meta Ad Library →
Hook: Question · Emotion: Empowerment
View in Meta Ad Library →
E
Countdown & Scarcity
Deadlines, limited stock and last-chance urgency.
5ADS · 19%
View adsHide
GoPure Skin Care
Extended / last chance · 4 variations
“Remember that Black Friday link I sent you?”
Countdown & Scarcity
Static Image
61% off
GoPure Skin Care
Cyber Monday · 7 variations
“You asked, we listened. Our Black Friday sale continues through Cyber Monday.”
Countdown & Scarcity
Static Image
50% off
The Cornish Seaweed Bath Company
Extended / last chance
“Offer extended for48 hours! ⏰”
Countdown & Scarcity
Dynamic Creative
45% off
Pixi Beauty
Cyber Monday · 3 variations
“Final Hours! CYBER MONDAY: 20% OFF + 2 FREE GIFTS! 💚”
Countdown & Scarcity
Dynamic Creative
20% off
Neal's Yard Remedies
Extended / last chance
“Enjoy an extra 10% off our Black Friday sale using code EXTRA10BF.”
Countdown & Scarcity
Catalog / DPA
10% off
H
Product-First
The product and its benefit lead; Black Friday is the tag.
3ADS · 11%
View adsHide
RenewaSkin Shop
Black Friday
“Sagging jowls? Don't inject them!”
Product-First
Single Video
79% off
The Cornish Seaweed Bath Company
Extended / last chance · 3 variations
“Three reasons you need this collagen-boosting moisturizer this Black Friday.”
Product-First
Single Video
45% off
Persona: skincare enthusiasts (25-45, woman)
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Vue Swiss
Black Friday · 5 variations
“you've been wanting to clear your pores or get that smooth glass skin moment, this is your sign.”
Product-First
Single Video
45% off
B
Value Stack
Bundles, spend tiers and bundle maths: more for the money.
2ADS · 7%
View adsHide
SKIN1004
Extended / last chance · 2 variations
“✨ UP TO 60% OFF — SKIN1004 Holiday Gift Fest 🥂”
Value Stack
Static Image
60% off
The Cornish Seaweed Bath Company
Black Friday
“For the woman who finally puts herself on her own Christmas list. 💙”
Value Stack
Dynamic Creative
45% off
C
Gift With Purchase
A free product, sample or extra rides along with the order.
2ADS · 7%
View adsHide
Grown Alchemist
Cyber Monday
“Gift lists at the ready! Shop our best SALE of the year.”
Gift With Purchase
Dynamic Creative
25% off
ReVive Skincare
Extended / last chance
“Cyber Monday event extended! 🌟”
Gift With Purchase
Dynamic Creative
30% off
Filter 04 / By hook
By hook
How the first line or first seconds open. Open a row to see the ads.
1
Price-first
Opens with the percent or price off.
9ADS · 33%
View adsHide
Chillab Beauty
Black Friday
“CHILLAB Black Friday! Up to 56% OFF + free shipping.”
Straight Discount
Single Video
56% off
RenewaSkin Shop
Black Friday
“🖤 Black Friday Sale: 79% Off + 2 FREE Gifts (Until Supplies Last)”
Straight Discount
Static Image
79% off
AMIRO Global
Black Friday · 2 variations
“💡 AMIRO Black Friday Special – Now Only $79.99 🖤🛍️”
Straight Discount
Single Video
AMIRO Global
Black Friday
“Use my code PARMITAS70 for $ 70 off.”
Creator / UGC Voice
Single Video
50% off
Persona: beauty enthusiasts (adult)
Hook: Price-first · Emotion: Achievement
View in Meta Ad Library →
Hook: Price-first · Emotion: Achievement
View in Meta Ad Library →
Caldera + Lab
Black Friday
“Black Friday is the perfect time to level up your skin with 30% off everything.”
Straight Discount
Single Video
30% off
Trilogy Natural Skincare
Cyber Monday
“✨ SAVE UP TO 60% OFF SITEWIDE* ✨”
Straight Discount
Dynamic Creative
60% off
Lux Cove
Black Friday
“I finally grabbed the viral Lux Cove 7-in-1 LED Facial Sculptor — and it’s 60% off for Black Friday”
Creator / UGC Voice
Single Video
60% off
Project E Beauty
Cyber Monday
“UP TO 30% OFF SITEWIDE”
Straight Discount
Single Video
30% off
Persona: people concerned aging (adult)
Hook: Price-first · Emotion: Urgency
View in Meta Ad Library →
Hook: Price-first · Emotion: Urgency
View in Meta Ad Library →
Neal's Yard Remedies
Extended / last chance
“Enjoy an extra 10% off our Black Friday sale using code EXTRA10BF.”
Countdown & Scarcity
Catalog / DPA
10% off
2
Countdown
A deadline or time-left line up front.
5ADS · 19%
View adsHide
GoPure Skin Care
Cyber Monday · 7 variations
“You asked, we listened. Our Black Friday sale continues through Cyber Monday.”
Countdown & Scarcity
Static Image
50% off
The Cornish Seaweed Bath Company
Extended / last chance
“Offer extended for48 hours! ⏰”
Countdown & Scarcity
Dynamic Creative
45% off
ReVive Skincare
Extended / last chance · 3 variations
“Cyber Monday event extended! 🌟”
Straight Discount
Dynamic Creative
30% off
ReVive Skincare
Extended / last chance
“Cyber Monday event extended! 🌟”
Gift With Purchase
Dynamic Creative
30% off
Pixi Beauty
Cyber Monday · 3 variations
“Final Hours! CYBER MONDAY: 20% OFF + 2 FREE GIFTS! 💚”
Countdown & Scarcity
Dynamic Creative
20% off
3
Problem callout
Names the viewer's problem before the offer.
4ADS · 15%
View adsHide
RenewaSkin Shop
Black Friday · 2 variations
“Hormonal changes destroyed my jawline. Here's how I got it back in 21 days”
Creator / UGC Voice
Single Video
79% off
Persona: Aging women (45 to 65, woman)
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
The Cornish Seaweed Bath Company
Extended / last chance · 3 variations
“Three reasons you need this collagen-boosting moisturizer this Black Friday.”
Product-First
Single Video
45% off
Persona: skincare enthusiasts (25-45, woman)
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Vue Swiss
Black Friday · 5 variations
“you've been wanting to clear your pores or get that smooth glass skin moment, this is your sign.”
Product-First
Single Video
45% off
Vue Swiss
Black Friday · 9 variations
“I finally learned why the dark dots on my nose always come back.”
Creator / UGC Voice
Single Video
45% off
4
Question
Opens on a question to the viewer.
3ADS · 11%
View adsHide
GoPure Skin Care
Extended / last chance · 4 variations
“Remember that Black Friday link I sent you?”
Countdown & Scarcity
Static Image
61% off
RenewaSkin Shop
Black Friday
“Sagging jowls? Don't inject them!”
Product-First
Single Video
79% off
Dewy Faced B
Black Friday
“Oh my god, is it a red light [mat]? It is.”
Creator / UGC Voice
Single Video
60% off
Persona: women concerned aging (50 to 59, female)
Hook: Question · Emotion: Empowerment
View in Meta Ad Library →
Hook: Question · Emotion: Empowerment
View in Meta Ad Library →
5
Gift guide
Frames the product as the gift to buy.
3ADS · 11%
View adsHide
SKIN1004
Extended / last chance · 2 variations
“✨ UP TO 60% OFF — SKIN1004 Holiday Gift Fest 🥂”
Value Stack
Static Image
60% off
Grown Alchemist
Cyber Monday
“Gift lists at the ready! Shop our best SALE of the year.”
Gift With Purchase
Dynamic Creative
25% off
The Cornish Seaweed Bath Company
Black Friday
“For the woman who finally puts herself on her own Christmas list. 💙”
Value Stack
Dynamic Creative
45% off
6
Biggest-ever claim
"Our biggest sale ever" and its variants.
1ADS · 4%
View adsHide
Lux Cove
Black Friday
“Guess what? The biggest Black Friday sale of the year isn't a lie.”
Straight Discount
Single Video
60% off
Persona: women interested (woman)
Hook: Biggest-ever claim · Emotion: Urgency
View in Meta Ad Library →
Hook: Biggest-ever claim · Emotion: Urgency
View in Meta Ad Library →
7
Demo
Shows the product working in the first seconds.
1ADS · 4%
View adsHide
Vue Swiss
Black Friday
“If you notice blackheads, do not squeeze them.”
Creator / UGC Voice
Single Video
45% off
8
Social proof
Reviews, customer counts or bestseller status first.
1ADS · 4%
View adsHide
Dr.Melaxin UK
Black Friday
“Did you see this? Cardi B picked the Original Peel Shot Duo ✨”
Creator / UGC Voice
Single Video
Persona: beauty enthusiasts (18-35, both)
Hook: Social proof · Emotion: Curiosity
View in Meta Ad Library →
Hook: Social proof · Emotion: Curiosity
View in Meta Ad Library →
Filter 05 / By emotion
The emotions doing the selling
Average emotional-driver score across the 27 ads, from GoMarble's creative analysis (0–100).
Filter 06 / By offer
How skincare brands priced the sale
Offer mechanics and discount depth, as stated in the ads.
17/17
brands ran at least one ad with an explicit discount.
0/17
ran no discount at all in this sample.
Where an ad named a percentage, the median was 45% and the deepest was 79%.
Discount depth
Offer mechanics
An ad can use more than one.
1 Product-specific % 16ADS · 59% View adsHide
GoPure Skin Care
Extended / last chance · 4 variations
“Remember that Black Friday link I sent you?”
Countdown & Scarcity
Static Image
61% off
Chillab Beauty
Black Friday
“CHILLAB Black Friday! Up to 56% OFF + free shipping.”
Straight Discount
Single Video
56% off
RenewaSkin Shop
Black Friday · 2 variations
“Hormonal changes destroyed my jawline. Here's how I got it back in 21 days”
Creator / UGC Voice
Single Video
79% off
Persona: Aging women (45 to 65, woman)
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
RenewaSkin Shop
Black Friday
“Sagging jowls? Don't inject them!”
Product-First
Single Video
79% off
RenewaSkin Shop
Black Friday
“🖤 Black Friday Sale: 79% Off + 2 FREE Gifts (Until Supplies Last)”
Straight Discount
Static Image
79% off
AMIRO Global
Black Friday
“Use my code PARMITAS70 for $ 70 off.”
Creator / UGC Voice
Single Video
50% off
Persona: beauty enthusiasts (adult)
Hook: Price-first · Emotion: Achievement
View in Meta Ad Library →
Hook: Price-first · Emotion: Achievement
View in Meta Ad Library →
SKIN1004
Extended / last chance · 2 variations
“✨ UP TO 60% OFF — SKIN1004 Holiday Gift Fest 🥂”
Value Stack
Static Image
60% off
The Cornish Seaweed Bath Company
Black Friday
“For the woman who finally puts herself on her own Christmas list. 💙”
Value Stack
Dynamic Creative
45% off
Lux Cove
Black Friday
“I finally grabbed the viral Lux Cove 7-in-1 LED Facial Sculptor — and it’s 60% off for Black Friday”
Creator / UGC Voice
Single Video
60% off
Dr.Melaxin UK
Black Friday
“Did you see this? Cardi B picked the Original Peel Shot Duo ✨”
Creator / UGC Voice
Single Video
Persona: beauty enthusiasts (18-35, both)
Hook: Social proof · Emotion: Curiosity
View in Meta Ad Library →
Hook: Social proof · Emotion: Curiosity
View in Meta Ad Library →
Pixi Beauty
Cyber Monday · 3 variations
“Final Hours! CYBER MONDAY: 20% OFF + 2 FREE GIFTS! 💚”
Countdown & Scarcity
Dynamic Creative
20% off
Vue Swiss
Black Friday · 5 variations
“you've been wanting to clear your pores or get that smooth glass skin moment, this is your sign.”
Product-First
Single Video
45% off
Vue Swiss
Black Friday · 9 variations
“I finally learned why the dark dots on my nose always come back.”
Creator / UGC Voice
Single Video
45% off
Vue Swiss
Black Friday
“If you notice blackheads, do not squeeze them.”
Creator / UGC Voice
Single Video
45% off
Dewy Faced B
Black Friday
“Oh my god, is it a red light [mat]? It is.”
Creator / UGC Voice
Single Video
60% off
Persona: women concerned aging (50 to 59, female)
Hook: Question · Emotion: Empowerment
View in Meta Ad Library →
Hook: Question · Emotion: Empowerment
View in Meta Ad Library →
Neal's Yard Remedies
Extended / last chance
“Enjoy an extra 10% off our Black Friday sale using code EXTRA10BF.”
Countdown & Scarcity
Catalog / DPA
10% off
2 Free gift 11ADS · 41% View adsHide
GoPure Skin Care
Extended / last chance · 4 variations
“Remember that Black Friday link I sent you?”
Countdown & Scarcity
Static Image
61% off
RenewaSkin Shop
Black Friday · 2 variations
“Hormonal changes destroyed my jawline. Here's how I got it back in 21 days”
Creator / UGC Voice
Single Video
79% off
Persona: Aging women (45 to 65, woman)
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
Hook: Problem callout · Emotion: Esteem
View in Meta Ad Library →
RenewaSkin Shop
Black Friday
“Sagging jowls? Don't inject them!”
Product-First
Single Video
79% off
RenewaSkin Shop
Black Friday
“🖤 Black Friday Sale: 79% Off + 2 FREE Gifts (Until Supplies Last)”
Straight Discount
Static Image
79% off
SKIN1004
Extended / last chance · 2 variations
“✨ UP TO 60% OFF — SKIN1004 Holiday Gift Fest 🥂”
Value Stack
Static Image
60% off
Grown Alchemist
Cyber Monday
“Gift lists at the ready! Shop our best SALE of the year.”
Gift With Purchase
Dynamic Creative
25% off
The Cornish Seaweed Bath Company
Extended / last chance
“Offer extended for48 hours! ⏰”
Countdown & Scarcity
Dynamic Creative
45% off
The Cornish Seaweed Bath Company
Extended / last chance · 3 variations
“Three reasons you need this collagen-boosting moisturizer this Black Friday.”
Product-First
Single Video
45% off
Persona: skincare enthusiasts (25-45, woman)
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
The Cornish Seaweed Bath Company
Black Friday
“For the woman who finally puts herself on her own Christmas list. 💙”
Value Stack
Dynamic Creative
45% off
ReVive Skincare
Extended / last chance
“Cyber Monday event extended! 🌟”
Gift With Purchase
Dynamic Creative
30% off
Pixi Beauty
Cyber Monday · 3 variations
“Final Hours! CYBER MONDAY: 20% OFF + 2 FREE GIFTS! 💚”
Countdown & Scarcity
Dynamic Creative
20% off
3 Sitewide % 10ADS · 37% View adsHide
GoPure Skin Care
Cyber Monday · 7 variations
“You asked, we listened. Our Black Friday sale continues through Cyber Monday.”
Countdown & Scarcity
Static Image
50% off
Grown Alchemist
Cyber Monday
“Gift lists at the ready! Shop our best SALE of the year.”
Gift With Purchase
Dynamic Creative
25% off
Caldera + Lab
Black Friday
“Black Friday is the perfect time to level up your skin with 30% off everything.”
Straight Discount
Single Video
30% off
The Cornish Seaweed Bath Company
Extended / last chance
“Offer extended for48 hours! ⏰”
Countdown & Scarcity
Dynamic Creative
45% off
The Cornish Seaweed Bath Company
Extended / last chance · 3 variations
“Three reasons you need this collagen-boosting moisturizer this Black Friday.”
Product-First
Single Video
45% off
Persona: skincare enthusiasts (25-45, woman)
Hook: Problem callout · Emotion: Security
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Hook: Problem callout · Emotion: Security
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Trilogy Natural Skincare
Cyber Monday
“✨ SAVE UP TO 60% OFF SITEWIDE* ✨”
Straight Discount
Dynamic Creative
60% off
Lux Cove
Black Friday
“Guess what? The biggest Black Friday sale of the year isn't a lie.”
Straight Discount
Single Video
60% off
Persona: women interested (woman)
Hook: Biggest-ever claim · Emotion: Urgency
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Hook: Biggest-ever claim · Emotion: Urgency
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ReVive Skincare
Extended / last chance · 3 variations
“Cyber Monday event extended! 🌟”
Straight Discount
Dynamic Creative
30% off
ReVive Skincare
Extended / last chance
“Cyber Monday event extended! 🌟”
Gift With Purchase
Dynamic Creative
30% off
Project E Beauty
Cyber Monday
“UP TO 30% OFF SITEWIDE”
Straight Discount
Single Video
30% off
Persona: people concerned aging (adult)
Hook: Price-first · Emotion: Urgency
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Hook: Price-first · Emotion: Urgency
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4 Code-gated 6ADS · 22% View adsHide
AMIRO Global
Black Friday
“Use my code PARMITAS70 for $ 70 off.”
Creator / UGC Voice
Single Video
50% off
Persona: beauty enthusiasts (adult)
Hook: Price-first · Emotion: Achievement
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Hook: Price-first · Emotion: Achievement
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Caldera + Lab
Black Friday
“Black Friday is the perfect time to level up your skin with 30% off everything.”
Straight Discount
Single Video
30% off
ReVive Skincare
Extended / last chance · 3 variations
“Cyber Monday event extended! 🌟”
Straight Discount
Dynamic Creative
30% off
ReVive Skincare
Extended / last chance
“Cyber Monday event extended! 🌟”
Gift With Purchase
Dynamic Creative
30% off
Dewy Faced B
Black Friday
“Oh my god, is it a red light [mat]? It is.”
Creator / UGC Voice
Single Video
60% off
Persona: women concerned aging (50 to 59, female)
Hook: Question · Emotion: Empowerment
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Hook: Question · Emotion: Empowerment
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Neal's Yard Remedies
Extended / last chance
“Enjoy an extra 10% off our Black Friday sale using code EXTRA10BF.”
Countdown & Scarcity
Catalog / DPA
10% off
5 Bundle / kit 4ADS · 15% View adsHide
SKIN1004
Extended / last chance · 2 variations
“✨ UP TO 60% OFF — SKIN1004 Holiday Gift Fest 🥂”
Value Stack
Static Image
60% off
The Cornish Seaweed Bath Company
Extended / last chance
“Offer extended for48 hours! ⏰”
Countdown & Scarcity
Dynamic Creative
45% off
The Cornish Seaweed Bath Company
Extended / last chance · 3 variations
“Three reasons you need this collagen-boosting moisturizer this Black Friday.”
Product-First
Single Video
45% off
Persona: skincare enthusiasts (25-45, woman)
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
The Cornish Seaweed Bath Company
Black Friday
“For the woman who finally puts herself on her own Christmas list. 💙”
Value Stack
Dynamic Creative
45% off
6 Free shipping 3ADS · 11% View adsHide
Chillab Beauty
Black Friday
“CHILLAB Black Friday! Up to 56% OFF + free shipping.”
Straight Discount
Single Video
56% off
AMIRO Global
Black Friday · 2 variations
“💡 AMIRO Black Friday Special – Now Only $79.99 🖤🛍️”
Straight Discount
Single Video
Trilogy Natural Skincare
Cyber Monday
“✨ SAVE UP TO 60% OFF SITEWIDE* ✨”
Straight Discount
Dynamic Creative
60% off
7 Spend-tiered 1ADS · 4% View adsHide
ReVive Skincare
Extended / last chance
“Cyber Monday event extended! 🌟”
Gift With Purchase
Dynamic Creative
30% off
Filter 07 / By timing
Where in the sale each ad sat
Read from each ad's own copy: "early access", "ends tonight", "Cyber Monday" and so on. Teaser and early-access ads are under-counted, because many had stopped running by the end of the sale.
Teaser
0
0% · "Coming soon", sign-up to be first.
Early access
0
0% · Sale live for a list before the public.
Black Friday
15
56% · The main sale.
Cyber Monday
5
19% · Cyber Monday or the weekend extension.
Extended / last chance
7
26% · Extensions and final-hours pushes.
08 / Swipe file
Every hook line, verbatim
The opening line of each ad, grouped by brand.
AMIRO Global · Price-first
“💡 AMIRO Black Friday Special – Now Only $79.99 🖤🛍️”
AMIRO Global · Price-first
“Use my code PARMITAS70 for $ 70 off.”
Caldera + Lab · Price-first
“Black Friday is the perfect time to level up your skin with 30% off everything.”
Chillab Beauty · Price-first
“CHILLAB Black Friday! Up to 56% OFF + free shipping.”
Dewy Faced B · Question
“Oh my god, is it a red light [mat]? It is.”
Dr.Melaxin UK · Social proof
“Did you see this? Cardi B picked the Original Peel Shot Duo ✨”
GoPure Skin Care · Question
“Remember that Black Friday link I sent you?”
GoPure Skin Care · Countdown
“You asked, we listened. Our Black Friday sale continues through Cyber Monday.”
Grown Alchemist · Gift guide
“Gift lists at the ready! Shop our best SALE of the year.”
Lux Cove · Biggest-ever claim
“Guess what? The biggest Black Friday sale of the year isn't a lie.”
Lux Cove · Price-first
“I finally grabbed the viral Lux Cove 7-in-1 LED Facial Sculptor — and it’s 60% off for Black Friday”
Neal's Yard Remedies · Price-first
“Enjoy an extra 10% off our Black Friday sale using code EXTRA10BF.”
Pixi Beauty · Countdown
“Final Hours! CYBER MONDAY: 20% OFF + 2 FREE GIFTS! 💚”
Project E Beauty · Price-first
“UP TO 30% OFF SITEWIDE”
RenewaSkin Shop · Problem callout
“Hormonal changes destroyed my jawline. Here's how I got it back in 21 days”
RenewaSkin Shop · Question
“Sagging jowls? Don't inject them!”
RenewaSkin Shop · Price-first
“🖤 Black Friday Sale: 79% Off + 2 FREE Gifts (Until Supplies Last)”
ReVive Skincare · Countdown
“Cyber Monday event extended! 🌟”
SKIN1004 · Gift guide
“✨ UP TO 60% OFF — SKIN1004 Holiday Gift Fest 🥂”
The Cornish Seaweed Bath Company · Countdown
“Offer extended for48 hours! ⏰”
The Cornish Seaweed Bath Company · Problem callout
“Three reasons you need this collagen-boosting moisturizer this Black Friday.”
The Cornish Seaweed Bath Company · Gift guide
“For the woman who finally puts herself on her own Christmas list. 💙”
Trilogy Natural Skincare · Price-first
“✨ SAVE UP TO 60% OFF SITEWIDE* ✨”
Vue Swiss · Problem callout
“you've been wanting to clear your pores or get that smooth glass skin moment, this is your sign.”
Vue Swiss · Problem callout
“I finally learned why the dark dots on my nose always come back.”
Vue Swiss · Demo
“If you notice blackheads, do not squeeze them.”
09 / Playbook
Patterns worth stealing for BFCM 2026
What we'd take from these ads into a skincare brand's 2026 sale.
01
Plan the extension before Black Friday
Seven creatives across GoPure, Cornish Seaweed, ReVive, Pixi and SKIN1004 explicitly announce an extension or second chance, and five more run as Cyber Monday ads. Brief the extension creative in advance. Give it its own hook ("Offer extended for48 hours!", "Remember that Black Friday link I sent you?") rather than re-running the Black Friday asset.
02
Lead with the skin problem, then the price
RenewaSkin opens on "Sagging jowls? Don't inject them!", Vue Swiss on "If you notice blackheads, do not squeeze them.", and Cornish Seaweed on why most collagen creams don't work. The Black Friday offer sits in the headline and copy, so the first seconds still sell the result.
03
Give devices a creator voice
Device ads lean on first-person video. Lux Cove's "I can't believe i got the Viral Luxe Cove LED Face Sculptor for 60% off", AMIRO's creator code video and the Dewy Faced red-light mat demo are examples. 7 of the 15 videos in this set are creator or UGC-style, and they pair a big percentage with a personal claim.
04
Stack a gift on the percentage
GoPure (61% + 4 free gifts), RenewaSkin (79% + 2 free gifts), Pixi (20% + 2 free gifts) and ReVive (30% + a full-size night cream at $450+) all add a gift on top of the percentage. Topical brands with a 20–30% discount use the gift to make the offer feel bigger without cutting the price further.
05
Use spend thresholds to lift basket size
Cornish Seaweed (free full-size gifts on £50+), Grown Alchemist (free 5-piece gift with £80 orders) and ReVive ($450+ for the night cream) tie the gift to a minimum spend. Put the threshold in the body copy and keep the headline on the percentage.
06
Write the countdown into the copy
"Final Hours" (GoPure, Pixi), "Hurry, ends tonight!" (Neal's Yard), "Ends Thursday" (Cornish Seaweed) and "Until Supplies Last" (RenewaSkin) carry the deadline in the copy itself. Each closing-phase variant names its own end point.
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More / Other industries
BFCM ads in other industries
SkincareBeauty & MakeupFashion & ApparelJewelry & AccessoriesSupplements & NutritionFood & BeverageHome & LivingPetsTech & WearablesAthleisure & Activewear
← Back to the BFCM 2026 cross-industry report · All skincare ads in the library
FAQ
What kind of Black Friday ads do skincare brands run?
In this sample of 27 distinct creatives from 17 brands, the most common angle was Straight Discount (30% of ads) and the most common format was Single Video (56%).
How big are skincare Black Friday discounts?
Where an ad stated a percentage, the median was 45% and the highest was 79%. 17 of 17 brands ran at least one ad with an explicit discount; 0 ran none in this sample.
Where do these ads come from?
GoMarble's ad library, which indexes Meta (Facebook and Instagram) ads. We searched Black Friday and Cyber Monday ads that ran between 2025-10-25 and 2025-12-03, removed duplicates and capped each brand at four creatives.
Does this show which ads performed best?
No. Public ad libraries don't publish spend, impressions or sales, so nothing here ranks ads by results. Where we show variations, that's the number of ads reusing the same creative — a sign the brand invested in it, not proof it worked.
When are Black Friday and Cyber Monday in 2026?
Black Friday is Friday 27 November 2026 and Cyber Monday is Monday 30 November 2026.
Brand creative and copyright belong to their respective owners. Ads are shown for commentary and analysis.