Soundbrenner
Black Friday
“Black Friday is here, and I've got to warn you by the end of this video You're going to want some these.”
Creator / UGC Voice
Single Video
20% off
BFCM 2026 · Creative intelligence · Tech & Wearables
Tech & Wearables Black Friday adswhat 22 brands ran, and why
39 distinct Black Friday and Cyber Monday creatives from 22 tech & wearables brands, sorted by format, angle, hook, offer and timing. Every quote is verbatim from the ad. Use it to plan your 2026 sale.
22
Brands sampled
39
Distinct creatives
6
Angles identified
2025
BFCM sale analysed
Methodology
Meta ads from GoMarble's ad library that mention Black Friday or Cyber Monday, run between 2025-10-25 and 2025-12-03. Duplicates (same creative re-run per market or size) count once; no brand contributes more than four. Angle, hook, offer and timing are classified by hand from each ad's own copy. Public libraries publish no spend or results, so nothing here is ranked by performance.
01 / Snapshot
The tech & wearables BFCM mix
How the 39 creatives split by format.
Single Video 16 (41%)Static Image 12 (31%)Dynamic Creative 10 (26%)Catalog / DPA 1 (3%)
Read this first
In this tech set the discount is usually not a percentage. 24 of the 39 creatives state no percent at all, and 11 of those name a money amount or a price instead: $100 off the Luna Ring with a time-boxed code, £50 off Fiido e-bikes with BFCM50, $50 off Playermaker, $120 off Sony WH-1000XM5 at Sweetwater, $400 off a MAINGEAR PC, three AlphaGear smartwatches for $199. Where a percent does appear it is moderate: the median is 25% and 12 of the 15 stated percentages sit in the 20–39% band; only Jackery's power stations go past 50%. The sale is rarely the whole message, either. Product-first is the most common angle (11 of 39), with specs, use cases and the problem solved carrying the ad and Black Friday as the tag.
How tech & wearables differs from other industries
- Money off, not percent off: 11 of 39 creatives lead with a currency amount or bundle price (Luna "$100 Off", Sweetwater "Save $120", Fiido "£50", AlphaGear "3 Smartwatch FOR ONLY $199"), and only 15 state a percentage at all.
- The product still does the selling: product-first is the top angle (11 of 39). Jackery lists capacity and output, MAINGEAR's voiceovers name the CPU and GPU, KeySmart explains Apple Find My, and the Black Friday line sits under them.
- The sale is split into timed windows that run past Black Friday: Luna runs a comment-to-be-reminded teaser, a 9 am–12 pm PST Black Friday code and a separate Cyber Monday code, while Jackery's "Black Friday Encore", Fiido's "Offer Ends 5 Dec!" and Nava's "ends soon" push into December. 12 of 39 ads are Cyber Monday or extended-phase.
Compared against all 10 industries in the BFCM 2026 report.
Filter 02 / By format
By format
Which formats tech & wearables brands used for the sale. Open a row to see the ads.
1
Single Video
One finished video, one message.
16ADS · 41%
View adsHide
Soundbrenner
KeySmart
Black Friday · 4 variations
“Ever left your wallet behind at a cafe, or your bag on flight?”
Product-First
Single Video
KeySmart
Black Friday · 2 variations
“This Black Friday deal is insane.”
Creator / UGC Voice
Single Video
BURGA
Black Friday · 2 variations
“I got scammed one day in and it's already scratched the iPhone 17 looks good until you actually live with it.”
Product-First
Single Video
25% off
BURGA
Black Friday · 10 variations
“Me thinking I cannot afford [BURGA] Phone Case. Me realizing they're having a Black Friday sale!”
Creator / UGC Voice
Single Video
25% off
BURGA
Black Friday · 7 variations
“Three reasons to grab Burga this Black Friday.”
Value Stack
Single Video
25% off
BURGA
Black Friday · 8 variations
“All the power, half the bulk.”
Product-First
Single Video
25% off
MAINGEAR
Black Friday · 5 variations
“If you need a new gaming PC, stop scrolling.”
Creator / UGC Voice
Single Video
MAINGEAR
Black Friday · 5 variations
“If you're looking to dive into 4K gaming, this is the perfect place to start.”
Product-First
Single Video
Fiido
Black Friday · 7 variations
“🎉Fiido Black Friday Historic Low Prices!”
Value Stack
Single Video
Playermaker
Early access · 9 variations
“⚡️ Black Friday Starts Now!”
Early Access / VIP
Single Video
HAALE
Black Friday · 18 variations
“BLACK FRIDAY AT HAALE 🖤 Unbeatable price.”
Straight Discount
Single Video
25% off
AlphaGear
Black Friday · 4 variations
“How many times have you heard, you're so hard to shop for”
Value Stack
Single Video
JB Hi-Fi
Black Friday
“⚡Get a RED HOT deal on Snapdragon Powered Laptops this Black Friday Blitz⚡”
Countdown & Scarcity
Single Video
ugcwithrohima × CASETiFY
Black Friday · 5 variations
“Celebs love it… and now I get why 👀✨”
Creator / UGC Voice
Single Video
35% off
developeradam × RingConn
Teaser · 9 variations
“My precious…. 💍”
Creator / UGC Voice
Single Video
2
Static Image
A still image carrying the entire offer.
12ADS · 31%
View adsHide
Jackery
Extended / last chance · 3 variations
“No More Spoiled Food or Blackout Stress”
Product-First
Static Image
52% off
Persona: homeowners concerned power
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Jackery
Extended / last chance · 2 variations
“⚡️ Whole-Home Protection — Power Never Fails”
Product-First
Static Image
38% off
Jackery
Extended / last chance · 7 variations
“🔌Black Friday Encore！”
Straight Discount
Static Image
65% off
The Luna Zone
Teaser · 3 variations
“This is your heads up. A three hour Luna flash sale is coming.”
Early Access / VIP
Static Image
The Luna Zone
Cyber Monday
“The wait is over, Cyber Monday Flash sale is LIVE!”
Countdown & Scarcity
Static Image
Soundbrenner
Black Friday · 2 variations
“⛔ Still practicing off-beat? That ends now.”
Product-First
Static Image
20% off
Fiido
Extended / last chance · 26 variations
“⏰ Final Days – Offer Ends 5 Dec!”
Countdown & Scarcity
Static Image
Fiido
Black Friday · 15 variations
“✨ Fiido M1 Pro Black Friday Deal !”
Straight Discount
Static Image
Nava Bands
Extended / last chance
“🚨 Black Friday & Cyber Monday Sale ends soon!”
Countdown & Scarcity
Static Image
Nava Bands
Extended / last chance
“🚨 Last chance to get this Black Friday deal.”
Countdown & Scarcity
Static Image
HP
Black Friday
“Enjoy HP’s 30-Day Price Guarantee this Black Friday.”
Value Stack
Static Image
No discount
VerboBuds
Black Friday · 8 variations
“Revolutionize your daily commute and work calls with crystal-clear sound, deep bass, and active noise control.”
Product-First
Static Image
35% off
3
Dynamic Creative
Meta assembles variants from supplied assets — a live experiment.
10ADS · 26%
View adsHide
The Luna Zone
Black Friday
“🔥 LIVE NOW: Black Friday Flash Sale”
Countdown & Scarcity
Dynamic Creative
The Luna Zone
Black Friday · 11 variations
“Black Friday is here! Get 20% OFF LUNA Ring. Code: BFS20”
Straight Discount
Dynamic Creative
20% off
Marshall
Cyber Monday · 2 variations
“This isn't just any Monday.”
Straight Discount
Dynamic Creative
Marshall
Cyber Monday · 2 variations
“This isn't just any Monday.”
Straight Discount
Dynamic Creative
Nomad
Black Friday · 6 variations
“Black Friday Deals are Here”
Product-First
Dynamic Creative
Nudient
Black Friday · 10 variations
“Black Friday is live. Enjoy 40% off everything and find the perfect gift for him.”
Straight Discount
Dynamic Creative
40% off
Nudient
Cyber Monday · 4 variations
“Cyber Monday is live. Save up to $26 on all phone cases.”
Straight Discount
Dynamic Creative
Noise (Gonoise)
Black Friday · 3 variations
“RUNNERS: Don't Miss This 🏃♀️ 30% OFF Open-Ear Safety!”
Product-First
Dynamic Creative
30% off
Persona: outdoor fitness enthusiasts
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Sweetwater
Cyber Monday · 2 variations
“Save $120 on Sony WH-1000XM5 wireless headphones now during Sweetwater’s Cyber Week Sale!”
Straight Discount
Dynamic Creative
Panasonic UK
Black Friday
“Grab a bargain for Black Friday, with limited time offers at Panasonic.”
Value Stack
Dynamic Creative
4
Catalog / DPA
Product-catalog ads pulling live price and stock.
1ADS · 3%
View adsHide
Sweetwater
Cyber Monday
“Score amazing savings with great deals on headphones during Sweetwater’s Cyber Week Sale — shop now to save!”
Product-First
Catalog / DPA
Filter 03 / By angle
By angle
The core pitch each ad makes. One angle per ad. Open a row to see the ads.
H
Product-First
The product and its benefit lead; Black Friday is the tag.
11ADS · 28%
View adsHide
Jackery
Extended / last chance · 3 variations
“No More Spoiled Food or Blackout Stress”
Product-First
Static Image
52% off
Persona: homeowners concerned power
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Jackery
Extended / last chance · 2 variations
“⚡️ Whole-Home Protection — Power Never Fails”
Product-First
Static Image
38% off
Nomad
Black Friday · 6 variations
“Black Friday Deals are Here”
Product-First
Dynamic Creative
Soundbrenner
Black Friday · 2 variations
“⛔ Still practicing off-beat? That ends now.”
Product-First
Static Image
20% off
KeySmart
Black Friday · 4 variations
“Ever left your wallet behind at a cafe, or your bag on flight?”
Product-First
Single Video
BURGA
Black Friday · 2 variations
“I got scammed one day in and it's already scratched the iPhone 17 looks good until you actually live with it.”
Product-First
Single Video
25% off
BURGA
Black Friday · 8 variations
“All the power, half the bulk.”
Product-First
Single Video
25% off
MAINGEAR
Black Friday · 5 variations
“If you're looking to dive into 4K gaming, this is the perfect place to start.”
Product-First
Single Video
Noise (Gonoise)
Black Friday · 3 variations
“RUNNERS: Don't Miss This 🏃♀️ 30% OFF Open-Ear Safety!”
Product-First
Dynamic Creative
30% off
Persona: outdoor fitness enthusiasts
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Sweetwater
Cyber Monday
“Score amazing savings with great deals on headphones during Sweetwater’s Cyber Week Sale — shop now to save!”
Product-First
Catalog / DPA
VerboBuds
Black Friday · 8 variations
“Revolutionize your daily commute and work calls with crystal-clear sound, deep bass, and active noise control.”
Product-First
Static Image
35% off
A
Straight Discount
The percentage or price off is the whole message.
9ADS · 23%
View adsHide
Jackery
Extended / last chance · 7 variations
“🔌Black Friday Encore！”
Straight Discount
Static Image
65% off
The Luna Zone
Black Friday · 11 variations
“Black Friday is here! Get 20% OFF LUNA Ring. Code: BFS20”
Straight Discount
Dynamic Creative
20% off
Marshall
Cyber Monday · 2 variations
“This isn't just any Monday.”
Straight Discount
Dynamic Creative
Marshall
Cyber Monday · 2 variations
“This isn't just any Monday.”
Straight Discount
Dynamic Creative
Nudient
Black Friday · 10 variations
“Black Friday is live. Enjoy 40% off everything and find the perfect gift for him.”
Straight Discount
Dynamic Creative
40% off
Nudient
Cyber Monday · 4 variations
“Cyber Monday is live. Save up to $26 on all phone cases.”
Straight Discount
Dynamic Creative
Fiido
Black Friday · 15 variations
“✨ Fiido M1 Pro Black Friday Deal !”
Straight Discount
Static Image
HAALE
Black Friday · 18 variations
“BLACK FRIDAY AT HAALE 🖤 Unbeatable price.”
Straight Discount
Single Video
25% off
Sweetwater
Cyber Monday · 2 variations
“Save $120 on Sony WH-1000XM5 wireless headphones now during Sweetwater’s Cyber Week Sale!”
Straight Discount
Dynamic Creative
E
Countdown & Scarcity
Deadlines, limited stock and last-chance urgency.
6ADS · 15%
View adsHide
The Luna Zone
Black Friday
“🔥 LIVE NOW: Black Friday Flash Sale”
Countdown & Scarcity
Dynamic Creative
The Luna Zone
Cyber Monday
“The wait is over, Cyber Monday Flash sale is LIVE!”
Countdown & Scarcity
Static Image
Fiido
Extended / last chance · 26 variations
“⏰ Final Days – Offer Ends 5 Dec!”
Countdown & Scarcity
Static Image
Nava Bands
Extended / last chance
“🚨 Black Friday & Cyber Monday Sale ends soon!”
Countdown & Scarcity
Static Image
Nava Bands
Extended / last chance
“🚨 Last chance to get this Black Friday deal.”
Countdown & Scarcity
Static Image
JB Hi-Fi
Black Friday
“⚡Get a RED HOT deal on Snapdragon Powered Laptops this Black Friday Blitz⚡”
Countdown & Scarcity
Single Video
G
Creator / UGC Voice
A person talks to camera; the brand doesn't.
6ADS · 15%
View adsHide
Soundbrenner
Black Friday
“Black Friday is here, and I've got to warn you by the end of this video You're going to want some these.”
Creator / UGC Voice
Single Video
20% off
KeySmart
Black Friday · 2 variations
“This Black Friday deal is insane.”
Creator / UGC Voice
Single Video
BURGA
Black Friday · 10 variations
“Me thinking I cannot afford [BURGA] Phone Case. Me realizing they're having a Black Friday sale!”
Creator / UGC Voice
Single Video
25% off
MAINGEAR
Black Friday · 5 variations
“If you need a new gaming PC, stop scrolling.”
Creator / UGC Voice
Single Video
ugcwithrohima × CASETiFY
Black Friday · 5 variations
“Celebs love it… and now I get why 👀✨”
Creator / UGC Voice
Single Video
35% off
developeradam × RingConn
Teaser · 9 variations
“My precious…. 💍”
Creator / UGC Voice
Single Video
B
Value Stack
Bundles, spend tiers and bundle maths: more for the money.
5ADS · 13%
View adsHide
BURGA
Black Friday · 7 variations
“Three reasons to grab Burga this Black Friday.”
Value Stack
Single Video
25% off
Fiido
Black Friday · 7 variations
“🎉Fiido Black Friday Historic Low Prices!”
Value Stack
Single Video
AlphaGear
Black Friday · 4 variations
“How many times have you heard, you're so hard to shop for”
Value Stack
Single Video
HP
Black Friday
“Enjoy HP’s 30-Day Price Guarantee this Black Friday.”
Value Stack
Static Image
No discount
Panasonic UK
Black Friday
“Grab a bargain for Black Friday, with limited time offers at Panasonic.”
Value Stack
Dynamic Creative
D
Early Access / VIP
Waitlists, members-first and early unlocks before the public sale.
2ADS · 5%
View adsHide
The Luna Zone
Teaser · 3 variations
“This is your heads up. A three hour Luna flash sale is coming.”
Early Access / VIP
Static Image
Playermaker
Early access · 9 variations
“⚡️ Black Friday Starts Now!”
Early Access / VIP
Single Video
Filter 04 / By hook
By hook
How the first line or first seconds open. Open a row to see the ads.
1
Price-first
Opens with the percent or price off.
10ADS · 26%
View adsHide
Jackery
Extended / last chance · 2 variations
“⚡️ Whole-Home Protection — Power Never Fails”
Product-First
Static Image
38% off
Jackery
Extended / last chance · 7 variations
“🔌Black Friday Encore！”
Straight Discount
Static Image
65% off
The Luna Zone
Black Friday · 11 variations
“Black Friday is here! Get 20% OFF LUNA Ring. Code: BFS20”
Straight Discount
Dynamic Creative
20% off
BURGA
Black Friday · 7 variations
“Three reasons to grab Burga this Black Friday.”
Value Stack
Single Video
25% off
Nudient
Black Friday · 10 variations
“Black Friday is live. Enjoy 40% off everything and find the perfect gift for him.”
Straight Discount
Dynamic Creative
40% off
Nudient
Cyber Monday · 4 variations
“Cyber Monday is live. Save up to $26 on all phone cases.”
Straight Discount
Dynamic Creative
Fiido
Black Friday · 15 variations
“✨ Fiido M1 Pro Black Friday Deal !”
Straight Discount
Static Image
HAALE
Black Friday · 18 variations
“BLACK FRIDAY AT HAALE 🖤 Unbeatable price.”
Straight Discount
Single Video
25% off
Sweetwater
Cyber Monday · 2 variations
“Save $120 on Sony WH-1000XM5 wireless headphones now during Sweetwater’s Cyber Week Sale!”
Straight Discount
Dynamic Creative
HP
Black Friday
“Enjoy HP’s 30-Day Price Guarantee this Black Friday.”
Value Stack
Static Image
No discount
2
Mystery deal
Teases a deal without saying what it is.
9ADS · 23%
View adsHide
The Luna Zone
Teaser · 3 variations
“This is your heads up. A three hour Luna flash sale is coming.”
Early Access / VIP
Static Image
Marshall
Cyber Monday · 2 variations
“This isn't just any Monday.”
Straight Discount
Dynamic Creative
Marshall
Cyber Monday · 2 variations
“This isn't just any Monday.”
Straight Discount
Dynamic Creative
Nomad
Black Friday · 6 variations
“Black Friday Deals are Here”
Product-First
Dynamic Creative
Soundbrenner
Black Friday
“Black Friday is here, and I've got to warn you by the end of this video You're going to want some these.”
Creator / UGC Voice
Single Video
20% off
KeySmart
Black Friday · 2 variations
“This Black Friday deal is insane.”
Creator / UGC Voice
Single Video
Sweetwater
Cyber Monday
“Score amazing savings with great deals on headphones during Sweetwater’s Cyber Week Sale — shop now to save!”
Product-First
Catalog / DPA
JB Hi-Fi
Black Friday
“⚡Get a RED HOT deal on Snapdragon Powered Laptops this Black Friday Blitz⚡”
Countdown & Scarcity
Single Video
Panasonic UK
Black Friday
“Grab a bargain for Black Friday, with limited time offers at Panasonic.”
Value Stack
Dynamic Creative
3
Problem callout
Names the viewer's problem before the offer.
7ADS · 18%
View adsHide
Jackery
Extended / last chance · 3 variations
“No More Spoiled Food or Blackout Stress”
Product-First
Static Image
52% off
Persona: homeowners concerned power
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Soundbrenner
Black Friday · 2 variations
“⛔ Still practicing off-beat? That ends now.”
Product-First
Static Image
20% off
BURGA
Black Friday · 2 variations
“I got scammed one day in and it's already scratched the iPhone 17 looks good until you actually live with it.”
Product-First
Single Video
25% off
BURGA
Black Friday · 10 variations
“Me thinking I cannot afford [BURGA] Phone Case. Me realizing they're having a Black Friday sale!”
Creator / UGC Voice
Single Video
25% off
MAINGEAR
Black Friday · 5 variations
“If you need a new gaming PC, stop scrolling.”
Creator / UGC Voice
Single Video
Noise (Gonoise)
Black Friday · 3 variations
“RUNNERS: Don't Miss This 🏃♀️ 30% OFF Open-Ear Safety!”
Product-First
Dynamic Creative
30% off
Persona: outdoor fitness enthusiasts
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
VerboBuds
Black Friday · 8 variations
“Revolutionize your daily commute and work calls with crystal-clear sound, deep bass, and active noise control.”
Product-First
Static Image
35% off
4
Countdown
A deadline or time-left line up front.
5ADS · 13%
View adsHide
The Luna Zone
Black Friday
“🔥 LIVE NOW: Black Friday Flash Sale”
Countdown & Scarcity
Dynamic Creative
The Luna Zone
Cyber Monday
“The wait is over, Cyber Monday Flash sale is LIVE!”
Countdown & Scarcity
Static Image
Fiido
Extended / last chance · 26 variations
“⏰ Final Days – Offer Ends 5 Dec!”
Countdown & Scarcity
Static Image
Nava Bands
Extended / last chance
“🚨 Black Friday & Cyber Monday Sale ends soon!”
Countdown & Scarcity
Static Image
Nava Bands
Extended / last chance
“🚨 Last chance to get this Black Friday deal.”
Countdown & Scarcity
Static Image
5
Demo
Shows the product working in the first seconds.
2ADS · 5%
View adsHide
MAINGEAR
Black Friday · 5 variations
“If you're looking to dive into 4K gaming, this is the perfect place to start.”
Product-First
Single Video
developeradam × RingConn
Teaser · 9 variations
“My precious…. 💍”
Creator / UGC Voice
Single Video
6
Biggest-ever claim
"Our biggest sale ever" and its variants.
1ADS · 3%
View adsHide
Fiido
Black Friday · 7 variations
“🎉Fiido Black Friday Historic Low Prices!”
Value Stack
Single Video
7
Early unlock
"Early access is live", "VIPs shop first".
1ADS · 3%
View adsHide
Playermaker
Early access · 9 variations
“⚡️ Black Friday Starts Now!”
Early Access / VIP
Single Video
8
Question
Opens on a question to the viewer.
1ADS · 3%
View adsHide
KeySmart
Black Friday · 4 variations
“Ever left your wallet behind at a cafe, or your bag on flight?”
Product-First
Single Video
9
Social proof
Reviews, customer counts or bestseller status first.
1ADS · 3%
View adsHide
ugcwithrohima × CASETiFY
Black Friday · 5 variations
“Celebs love it… and now I get why 👀✨”
Creator / UGC Voice
Single Video
35% off
10
Gift guide
Frames the product as the gift to buy.
1ADS · 3%
View adsHide
AlphaGear
Black Friday · 4 variations
“How many times have you heard, you're so hard to shop for”
Value Stack
Single Video
11
New launch
A new product or drop timed to the sale.
1ADS · 3%
View adsHide
BURGA
Black Friday · 8 variations
“All the power, half the bulk.”
Product-First
Single Video
25% off
Filter 05 / By emotion
The emotions doing the selling
Average emotional-driver score across the 39 ads, from GoMarble's creative analysis (0–100).
Filter 06 / By offer
How tech & wearables brands priced the sale
Offer mechanics and discount depth, as stated in the ads.
21/22
brands ran at least one ad with an explicit discount.
1/22
ran no discount at all in this sample: HP.
Where an ad named a percentage, the median was 25% and the deepest was 65%.
Discount depth
Offer mechanics
An ad can use more than one.
1 Product-specific % 18ADS · 46% View adsHide
Jackery
Extended / last chance · 3 variations
“No More Spoiled Food or Blackout Stress”
Product-First
Static Image
52% off
Persona: homeowners concerned power
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Jackery
Extended / last chance · 2 variations
“⚡️ Whole-Home Protection — Power Never Fails”
Product-First
Static Image
38% off
Jackery
Extended / last chance · 7 variations
“🔌Black Friday Encore！”
Straight Discount
Static Image
65% off
The Luna Zone
Black Friday
“🔥 LIVE NOW: Black Friday Flash Sale”
Countdown & Scarcity
Dynamic Creative
The Luna Zone
Black Friday · 11 variations
“Black Friday is here! Get 20% OFF LUNA Ring. Code: BFS20”
Straight Discount
Dynamic Creative
20% off
The Luna Zone
Cyber Monday
“The wait is over, Cyber Monday Flash sale is LIVE!”
Countdown & Scarcity
Static Image
Soundbrenner
Black Friday
“Black Friday is here, and I've got to warn you by the end of this video You're going to want some these.”
Creator / UGC Voice
Single Video
20% off
Soundbrenner
Black Friday · 2 variations
“⛔ Still practicing off-beat? That ends now.”
Product-First
Static Image
20% off
Nudient
Cyber Monday · 4 variations
“Cyber Monday is live. Save up to $26 on all phone cases.”
Straight Discount
Dynamic Creative
MAINGEAR
Black Friday · 5 variations
“If you need a new gaming PC, stop scrolling.”
Creator / UGC Voice
Single Video
MAINGEAR
Black Friday · 5 variations
“If you're looking to dive into 4K gaming, this is the perfect place to start.”
Product-First
Single Video
Fiido
Extended / last chance · 26 variations
“⏰ Final Days – Offer Ends 5 Dec!”
Countdown & Scarcity
Static Image
Fiido
Black Friday · 15 variations
“✨ Fiido M1 Pro Black Friday Deal !”
Straight Discount
Static Image
Playermaker
Early access · 9 variations
“⚡️ Black Friday Starts Now!”
Early Access / VIP
Single Video
HAALE
Black Friday · 18 variations
“BLACK FRIDAY AT HAALE 🖤 Unbeatable price.”
Straight Discount
Single Video
25% off
Noise (Gonoise)
Black Friday · 3 variations
“RUNNERS: Don't Miss This 🏃♀️ 30% OFF Open-Ear Safety!”
Product-First
Dynamic Creative
30% off
Persona: outdoor fitness enthusiasts
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Hook: Problem callout · Emotion: Security
View in Meta Ad Library →
Sweetwater
Cyber Monday · 2 variations
“Save $120 on Sony WH-1000XM5 wireless headphones now during Sweetwater’s Cyber Week Sale!”
Straight Discount
Dynamic Creative
VerboBuds
Black Friday · 8 variations
“Revolutionize your daily commute and work calls with crystal-clear sound, deep bass, and active noise control.”
Product-First
Static Image
35% off
2 No offer stated 12ADS · 31% View adsHide
The Luna Zone
Teaser · 3 variations
“This is your heads up. A three hour Luna flash sale is coming.”
Early Access / VIP
Static Image
Marshall
Cyber Monday · 2 variations
“This isn't just any Monday.”
Straight Discount
Dynamic Creative
Marshall
Cyber Monday · 2 variations
“This isn't just any Monday.”
Straight Discount
Dynamic Creative
Nomad
Black Friday · 6 variations
“Black Friday Deals are Here”
Product-First
Dynamic Creative
KeySmart
Black Friday · 4 variations
“Ever left your wallet behind at a cafe, or your bag on flight?”
Product-First
Single Video
KeySmart
Black Friday · 2 variations
“This Black Friday deal is insane.”
Creator / UGC Voice
Single Video
Nava Bands
Extended / last chance
“🚨 Black Friday & Cyber Monday Sale ends soon!”
Countdown & Scarcity
Static Image
Nava Bands
Extended / last chance
“🚨 Last chance to get this Black Friday deal.”
Countdown & Scarcity
Static Image
Sweetwater
Cyber Monday
“Score amazing savings with great deals on headphones during Sweetwater’s Cyber Week Sale — shop now to save!”
Product-First
Catalog / DPA
HP
Black Friday
“Enjoy HP’s 30-Day Price Guarantee this Black Friday.”
Value Stack
Static Image
No discount
JB Hi-Fi
Black Friday
“⚡Get a RED HOT deal on Snapdragon Powered Laptops this Black Friday Blitz⚡”
Countdown & Scarcity
Single Video
Panasonic UK
Black Friday
“Grab a bargain for Black Friday, with limited time offers at Panasonic.”
Value Stack
Dynamic Creative
3 Code-gated 7ADS · 18% View adsHide
The Luna Zone
Black Friday
“🔥 LIVE NOW: Black Friday Flash Sale”
Countdown & Scarcity
Dynamic Creative
The Luna Zone
Black Friday · 11 variations
“Black Friday is here! Get 20% OFF LUNA Ring. Code: BFS20”
Straight Discount
Dynamic Creative
20% off
The Luna Zone
Cyber Monday
“The wait is over, Cyber Monday Flash sale is LIVE!”
Countdown & Scarcity
Static Image
Fiido
Extended / last chance · 26 variations
“⏰ Final Days – Offer Ends 5 Dec!”
Countdown & Scarcity
Static Image
Fiido
Black Friday · 15 variations
“✨ Fiido M1 Pro Black Friday Deal !”
Straight Discount
Static Image
Fiido
Black Friday · 7 variations
“🎉Fiido Black Friday Historic Low Prices!”
Value Stack
Single Video
developeradam × RingConn
Teaser · 9 variations
“My precious…. 💍”
Creator / UGC Voice
Single Video
4 Sitewide % 5ADS · 13% View adsHide
BURGA
Black Friday · 2 variations
“I got scammed one day in and it's already scratched the iPhone 17 looks good until you actually live with it.”
Product-First
Single Video
25% off
BURGA
Black Friday · 10 variations
“Me thinking I cannot afford [BURGA] Phone Case. Me realizing they're having a Black Friday sale!”
Creator / UGC Voice
Single Video
25% off
BURGA
Black Friday · 7 variations
“Three reasons to grab Burga this Black Friday.”
Value Stack
Single Video
25% off
BURGA
Black Friday · 8 variations
“All the power, half the bulk.”
Product-First
Single Video
25% off
Nudient
Black Friday · 10 variations
“Black Friday is live. Enjoy 40% off everything and find the perfect gift for him.”
Straight Discount
Dynamic Creative
40% off
5 Free shipping 3ADS · 8% View adsHide
Soundbrenner
Black Friday
“Black Friday is here, and I've got to warn you by the end of this video You're going to want some these.”
Creator / UGC Voice
Single Video
20% off
Soundbrenner
Black Friday · 2 variations
“⛔ Still practicing off-beat? That ends now.”
Product-First
Static Image
20% off
Sweetwater
Cyber Monday · 2 variations
“Save $120 on Sony WH-1000XM5 wireless headphones now during Sweetwater’s Cyber Week Sale!”
Straight Discount
Dynamic Creative
6 Spend-tiered 2ADS · 5% View adsHide
Fiido
Black Friday · 7 variations
“🎉Fiido Black Friday Historic Low Prices!”
Value Stack
Single Video
ugcwithrohima × CASETiFY
Black Friday · 5 variations
“Celebs love it… and now I get why 👀✨”
Creator / UGC Voice
Single Video
35% off
7 Bundle / kit 2ADS · 5% View adsHide
BURGA
Black Friday · 7 variations
“Three reasons to grab Burga this Black Friday.”
Value Stack
Single Video
25% off
AlphaGear
Black Friday · 4 variations
“How many times have you heard, you're so hard to shop for”
Value Stack
Single Video
8 Buy one, get one 1ADS · 3% View adsHide
BURGA
Black Friday · 7 variations
“Three reasons to grab Burga this Black Friday.”
Value Stack
Single Video
25% off
Filter 07 / By timing
Where in the sale each ad sat
Read from each ad's own copy: "early access", "ends tonight", "Cyber Monday" and so on. Teaser and early-access ads are under-counted, because many had stopped running by the end of the sale.
Teaser
2
5% · "Coming soon", sign-up to be first.
Early access
1
3% · Sale live for a list before the public.
Black Friday
24
62% · The main sale.
Cyber Monday
6
15% · Cyber Monday or the weekend extension.
Extended / last chance
6
15% · Extensions and final-hours pushes.
08 / Swipe file
Every hook line, verbatim
The opening line of each ad, grouped by brand.
AlphaGear · Gift guide
“How many times have you heard, you're so hard to shop for”
BURGA · Problem callout
“I got scammed one day in and it's already scratched the iPhone 17 looks good until you actually live with it.”
BURGA · Problem callout
“Me thinking I cannot afford [BURGA] Phone Case. Me realizing they're having a Black Friday sale!”
BURGA · Price-first
“Three reasons to grab Burga this Black Friday.”
BURGA · New launch
“All the power, half the bulk.”
developeradam × RingConn · Demo
“My precious…. 💍”
Fiido · Countdown
“⏰ Final Days – Offer Ends 5 Dec!”
Fiido · Price-first
“✨ Fiido M1 Pro Black Friday Deal !”
Fiido · Biggest-ever claim
“🎉Fiido Black Friday Historic Low Prices!”
HAALE · Price-first
“BLACK FRIDAY AT HAALE 🖤 Unbeatable price.”
HP · Price-first
“Enjoy HP’s 30-Day Price Guarantee this Black Friday.”
Jackery · Problem callout
“No More Spoiled Food or Blackout Stress”
Jackery · Price-first
“⚡️ Whole-Home Protection — Power Never Fails”
Jackery · Price-first
“🔌Black Friday Encore！”
JB Hi-Fi · Mystery deal
“⚡Get a RED HOT deal on Snapdragon Powered Laptops this Black Friday Blitz⚡”
KeySmart · Question
“Ever left your wallet behind at a cafe, or your bag on flight?”
KeySmart · Mystery deal
“This Black Friday deal is insane.”
MAINGEAR · Problem callout
“If you need a new gaming PC, stop scrolling.”
MAINGEAR · Demo
“If you're looking to dive into 4K gaming, this is the perfect place to start.”
Marshall · Mystery deal
“This isn't just any Monday.”
Nava Bands · Countdown
“🚨 Black Friday & Cyber Monday Sale ends soon!”
Nava Bands · Countdown
“🚨 Last chance to get this Black Friday deal.”
Noise (Gonoise) · Problem callout
“RUNNERS: Don't Miss This 🏃♀️ 30% OFF Open-Ear Safety!”
Nomad · Mystery deal
“Black Friday Deals are Here”
Nudient · Price-first
“Black Friday is live. Enjoy 40% off everything and find the perfect gift for him.”
Nudient · Price-first
“Cyber Monday is live. Save up to $26 on all phone cases.”
Panasonic UK · Mystery deal
“Grab a bargain for Black Friday, with limited time offers at Panasonic.”
Playermaker · Early unlock
“⚡️ Black Friday Starts Now!”
Soundbrenner · Mystery deal
“Black Friday is here, and I've got to warn you by the end of this video You're going to want some these.”
Soundbrenner · Problem callout
“⛔ Still practicing off-beat? That ends now.”
Sweetwater · Price-first
“Save $120 on Sony WH-1000XM5 wireless headphones now during Sweetwater’s Cyber Week Sale!”
Sweetwater · Mystery deal
“Score amazing savings with great deals on headphones during Sweetwater’s Cyber Week Sale — shop now to save!”
The Luna Zone · Mystery deal
“This is your heads up. A three hour Luna flash sale is coming.”
The Luna Zone · Countdown
“🔥 LIVE NOW: Black Friday Flash Sale”
The Luna Zone · Price-first
“Black Friday is here! Get 20% OFF LUNA Ring. Code: BFS20”
The Luna Zone · Countdown
“The wait is over, Cyber Monday Flash sale is LIVE!”
ugcwithrohima × CASETiFY · Social proof
“Celebs love it… and now I get why 👀✨”
VerboBuds · Problem callout
“Revolutionize your daily commute and work calls with crystal-clear sound, deep bass, and active noise control.”
09 / Playbook
Patterns worth stealing for BFCM 2026
What we'd take from these ads into a tech & wearables brand's 2026 sale.
01
Put the money amount in the headline
On higher-priced gear, the ads here name the cash saving rather than a percent: "Black Friday Sale LIVE: $100 Off" (Luna), "Save $120 on Sony WH-1000XM5" (Sweetwater), "Black Friday Early Deal: $50 OFF Playermaker". If your percent would look small, try stating the amount.
02
Keep the spec sheet in the sale ad
Jackery's Black Friday copy still lists "3072Wh capacity & 3600W output" and how long it keeps a fridge running; MAINGEAR's videos name the Ryzen and RTX parts before mentioning $400 off. Product-first was the most common angle in this set, so give buyers the reason to buy, not just the discount.
03
Name the problem before the price
Several ads open on a problem: blackouts and spoiled food (Jackery), a lost wallet (KeySmart), an iPhone 17 that "already scratched" (BURGA), practising "off-beat" (Soundbrenner), runners in traffic (Noise). The offer lands after the viewer recognises themselves.
04
Run timed drops, each with its own code
The Luna Zone ran a teaser asking people to comment 'LUNA' for a reminder, then a three-hour Black Friday window with code LUNABFS, a BFS20 code, and a separate Cyber Monday code LUNACMF. Separate windows and codes give you several "it's live" moments instead of one.
05
Let a reviewer's voice carry the deal
Six ads use a creator or reviewer voice: Soundbrenner's "what if i told you they were only $93?", KeySmart's "This Black Friday deal is insane", MAINGEAR's "stop scrolling", and creator posts for CASETiFY and RingConn with their own codes. Tech buyers hear the recommendation from someone who has used the product.
06
Plan the post-Black Friday leg
Jackery relabelled its sale "Black Friday Encore", Fiido counted down to 5 December, Nava Bands ran "Last chance" and "ends soon" lines, and Marshall, Nudient and Sweetwater made separate Cyber Monday / Cyber Week creatives. Brief extension creatives before the sale starts.
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More / Other industries
BFCM ads in other industries
SkincareBeauty & MakeupFashion & ApparelJewelry & AccessoriesSupplements & NutritionFood & BeverageHome & LivingPetsTech & WearablesAthleisure & Activewear
← Back to the BFCM 2026 cross-industry report · All tech & wearables ads in the library
FAQ
What kind of Black Friday ads do tech & wearables brands run?
In this sample of 39 distinct creatives from 22 brands, the most common angle was Product-First (28% of ads) and the most common format was Single Video (41%).
How big are tech & wearables Black Friday discounts?
Where an ad stated a percentage, the median was 25% and the highest was 65%. 21 of 22 brands ran at least one ad with an explicit discount; 1 ran none in this sample.
Where do these ads come from?
GoMarble's ad library, which indexes Meta (Facebook and Instagram) ads. We searched Black Friday and Cyber Monday ads that ran between 2025-10-25 and 2025-12-03, removed duplicates and capped each brand at four creatives.
Does this show which ads performed best?
No. Public ad libraries don't publish spend, impressions or sales, so nothing here ranks ads by results. Where we show variations, that's the number of ads reusing the same creative — a sign the brand invested in it, not proof it worked.
When are Black Friday and Cyber Monday in 2026?
Black Friday is Friday 27 November 2026 and Cyber Monday is Monday 30 November 2026.
Brand creative and copyright belong to their respective owners. Ads are shown for commentary and analysis.