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Pet Ads — Best DTC Pet Brand Ad Examples

1 brand · 3,427 ads · 3,335 active · Top format: Image · Updated May 7, 2026

Pet brands leverage emotional pet-focused content, UGC from pet owners, and product benefit messaging to drive online pet food and supply sales.

Pet Advertising Overview

3,427
Total Ads
3,335
Active Now
1
Brands
5
Platforms

Ad Format Breakdown

Image 72%
Video 28%

Averaged across 1 pet brand, weighted by ad volume

Pet Brands

Top Pet Ads

Emotional Profile: Video vs. Image

GoMarble's AI scores every ad across 15 emotional dimensions on a 1–10 scale. Below: averages across 3,427 ads across 1 brand.

Emotion Video Image
Nurturance 7.2 7.0
Security 4.4 6.3
Curiosity 1.8 5.0
Engagement 2.6 4.8
Esteem 2.2 4.3
Competence 1.8 4.0

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Pet Advertising at a Glance

1 pet brands in GoMarble's ad library run a combined 3,427 ads, with 3,335 currently active. The category-wide format mix is 72% image and 28% video, weighted by ad volume. Top brands by ad volume: Chewy.

Dominant emotional drivers across the category: nurturance (7.1/10), security (5.2/10), engagement (3.6/10). Common opening hooks include lines like "Every time I leave the house, Juni acts like it's the end of the world.".

SHOP_NOW is the dominant CTA across pet ads. Video ads average 28 seconds. Brands run across facebook, instagram, audience network, messenger, threads.

Common Video Hook Patterns

Verbatim opening lines from pet brand video ads, categorized by hook style.

Problem Statement Chewy

"Every time I leave the house, Juni acts like it's the end of the world."

direct offer Chewy

"Fetch 20% off your first pharmacy order with code RX20..."

question hook Chewy

"Hey, can I help you? Yeah. How much are these at 65% off..."

relatable scenario Chewy

"Let's face it, your dogs life is pretty easy."

Verbatim Ad Copy Samples

Excerpts from video ad transcriptions across 1 pet brand.

"Fetch 20% off your first pharmacy order with code RX20 and get great prices every day on meds your pet relies on to stay happy and healthy. Simply shop from home for Flea & Tick, Heartworm and more! Shop Chewy Pharmacy today"
"Hey, can I help you? Yeah. How much are these at 65% off think they're like 15 $15 yeah way too much money over what happened to Mr duck Okay we're getting one cheap toy from Chewy perfect Oh look at this Halloween is coming up your dog bed is getting kind of old Perfect out with the old in with the new"
"Every time I leave the house, Juni acts like it's the end of the world. But as soon As i'm back The little woman doesn't even acknowledge my existence Classic Yes flies are more entertaining"
"Let's face it, your dogs life is pretty easy. And Chewy Pharmacy can make it even easier by simplifying pep prescriptions How? Well contact your vet for any needed approvals and deliver right to your door"
"I use the Chewy app to get everything i need. Intruder alert! If ordering is really that easy, then im about to bankrupt my parents The Chewy App"
How this pet ad data is computed

Aggregate metrics on this page are computed from 3,427 ads across 1 brand in GoMarble's ad library. Format breakdowns are weighted by each brand's ad volume.

Emotional scores are produced by GoMarble's AI on a 15-dimension, 1–10 scale, then averaged across the brand sample. Hook patterns and verbatim transcriptions are sourced directly from video ad audio.

The library tracks 1.5M+ ads across 80+ countries. Active vs. inactive ad counts reflect Meta Ad Library snapshots taken at brand-page generation time.

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Frequently Asked Questions

What are the best pet brand ad examples?
Top pet ads come from brands like Chewy. They feature adorable pet imagery, owner-pet interaction videos, and UGC from real pet owners. The emotional content drives high engagement across social platforms.
How do pet brands advertise on social media?
Pet brands run emotionally-driven ad content across Meta's placement network. Video ads feature happy pets and owner testimonials, while image ads combine pet photography with subscription value propositions.
What ad formats do pet brands use?
Pet brands use a mix of image and video. Video content showcases pets enjoying products and owner-pet bonding moments. Image ads feature adorable product shots paired with benefit messaging or subscription offers.
What emotions do pet ads emphasize?
Pet ads score highest on nurturance, engagement, and belonging dimensions in GoMarble's emotional scoring. The owner-pet bond is the central emotional driver.
Which pet brands run the most ads?
Chewy leads the DTC pet category by ad volume, with hundreds of active creative variants running across Meta placements at any given time.

Related guides for pet marketers

Editorial pieces that go deeper on the patterns showing up across pet ads.

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Data from GoMarble's AI — analyzing 3,427 ads across 1 brand. Tracking 1.5M+ ads across 80+ countries.

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