The short version
AI for PPC means using AI agents to mine search terms, audit Google Ads accounts, monitor impression share and pacing, and write reports — proposing changes for your approval. Offload the analysis and routine hygiene. Keep account structure, bidding strategy and the call on what to scale.
1. The PPC specialist's week, task by task
Here is where the time goes, and how much of each task AI agents can take. Offload means an agent can do it end to end. Offload with approval means the agent prepares the work and you sign off. Keep means it stays with you.
| Task | AI agents? | How |
|---|---|---|
| Mining search terms for negatives | Offload with approval | AI classifies every term; you approve the negative list. |
| Finding new keyword opportunities | Offload with approval | Converting search terms not yet targeted, surfaced automatically. |
| Monitoring impression share and budget limits | Offload | An agent flags campaigns losing share to budget or rank. |
| Shopping and PMax product performance | Offload | Rank products by ROAS and flag the ones wasting spend. |
| Account audits | Offload | A structured audit runs on any account, new or existing. |
| Budget pacing | Offload with approval | Agent tracks pacing; budget changes stay on Ask. |
| Weekly report | Offload | Numbers refreshed and changes explained, every week. |
| Account structure and bid strategy | Keep | Campaign architecture and bidding strategy need human judgment. |
2. What to offload to GoMarble AI Agents
Each of these is a GoMarble AI Agent you assign to a recurring job. The mode is what we'd start with — you can change it per action at any time.
Search-term cleaner
Reviews new search terms, proposes negatives for waste and flags converting terms worth targeting.
Start in: Ask
Account auditor
Runs a weekly audit on each account: health, waste, brand leakage, impression share.
Start in: Read-only
Budget pacer
Tracks spend against plan and proposes budget changes inside a cap.
Start in: Ask
Reporting agent
Refreshes the weekly numbers and explains what changed and why.
Start in: Read-only
Allow lets the agent complete an action inside its scope and limits. Ask holds the change for your approval. Block stops it reaching the account. Read-only agents only analyse and report.
3. AI workflows a PPC specialist can run today
Not ready to set up agents? These free, copy-paste workflows run in Claude on your live data through GoMarble's MCP server.
Search Term Mining & Negative Keywords →
Negatives and new keyword opportunities, with a prioritised action plan.
Google Ads Wasted Spend Dashboard →
Every search term sorted into five waste tiers, with recoverable budget.
Complete Google Ads Audit →
A read-only six-task audit: health, waste, brand leakage, impression share.
Google Ads Strategist →
A 10-step audit through to a prioritised action plan.
Shopping Product Performance CLI →
Shopping products ranked by ROAS, with star and wasted products flagged.
Complete Google Ads Team →
Eight Google Ads specialists in one Claude Project; changes only after approval.
4. What AI can't do for a PPC specialist
Being clear about this is what makes the rest trustworthy.
Design the account structure
How to split brand and non-brand, when to use PMax versus Search, how to group products — architecture decisions shape everything downstream.
Know your margins
A keyword that looks wasteful may sell a high-margin product. Unless margins are in the data, the business context is yours.
Replace Google's bidding
Smart Bidding already sets bids. Agents work around it — inputs, hygiene, budgets — rather than fighting it.
Make the final call on negatives
Excluding the wrong term can cut off real demand. Bulk negatives deserve a human review.
5. How GoMarble helps
GoMarble puts the agents, the data and the controls in one place, built for paid media.
| What you need | How GoMarble does it |
|---|---|
| Search-term hygiene without the spreadsheet | Agents query campaigns, find wasted spend and prepare negatives for your approval. |
| Google alongside everything else | Google Ads sits next to Microsoft Ads, Meta, Shopify, GA4 and Search Console in one view. |
| Safe changes | Every action is Allow, Ask or Block, scoped to specific accounts with a budget ceiling and a named manager. |
| A record for clients or managers | Task logs record which agent proposed a change, who approved it and what Google returned. |
| Your own analysis in Claude | Run any of the workflows above in Claude, ChatGPT or Cursor through GoMarble's MCP server. |
For the bigger picture of what AI agents should do and how to roll one out, read AI agents for marketing.
FAQ
Will AI replace PPC specialists?
What's the best use of AI in Google Ads?
Can AI add negative keywords automatically?
Does GoMarble work with Performance Max and Shopping?
Does it work with Microsoft Ads too?
AI for other roles
Give your week back to the decisions.
Connect your accounts, assign GoMarble AI Agents to the recurring work, and approve every change before it reaches the account.