Security-Driven DTC Ads: Trust & Reliability as the Hook
17 brands · Avg security score: 6.5/10 · 41,428 live ads · Updated Jun 6, 2026
DTC brands that lead with safety, trust signals, and reliability — security is one of GoMarble's 15 emotional dimensions, scored on a 1-10 scale.
When this emotion drives results
Security-driven creative works hardest in supplements, wellness, and health products where the buyer needs to overcome skepticism. Common patterns: clinical study citations, ingredient breakdowns, expert endorsements, third-party testing references. Higher security scores correlate with longer video durations.
DTC brands scoring highest on security
Each brand's security score is averaged across their live ad creative on a 1-10 scale.
See your brand's emotional profile
GoMarble auto-scores all 15 emotional dimensions across 1.5M+ creatives. Connect any account or competitor and see the breakdown — across video and image, across products, across campaigns.
Start Free TrialIndustries where this emotion shows up
Related guides
The 15-dimension framework for analyzing what your ads emotionally promise.
Format mix, emotional drivers, and CTA distribution by category.
A tactical walkthrough for analyzing any competitor's ads.
AI for paid media
Tools, comparisons, and workflows for analyzing your ads with AI.
8 head-to-head comparisons against Motion, Triple Whale, AdCreative, Supermetrics, Madgicx, Smartly, Revealbot, Atria.
Run ad analytics from Claude or your terminal — Meta and Google official MCPs + GoMarble’s hosted MCP for cross-platform.
Copy-paste prompts for creative fatigue detection, ROAS diagnosis, and other paid media workflows.