Engagement-Driven DTC Ads: Attention & Involvement
41 brands · Avg engagement score: 5.4/10 · 170,205 live ads · Updated Jun 6, 2026
DTC brands that score highest on engagement — interest, attention, involvement — across their ad creative.
When this emotion drives results
Engagement is a thumb-stopping dimension: high-tempo edits, surprise hooks, visually unusual openers. Beverage, novelty, and entertainment-aligned brands score highest here. It's correlated with thumb-stop rate but not always with conversion — engagement gets attention; security and esteem usually close the sale.
DTC brands scoring highest on engagement
Each brand's engagement score is averaged across their live ad creative on a 1-10 scale.
See your brand's emotional profile
GoMarble auto-scores all 15 emotional dimensions across 1.5M+ creatives. Connect any account or competitor and see the breakdown — across video and image, across products, across campaigns.
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